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Apple Switch Ad Campaign
Switchers was an advertising campaign launched by Apple Computer on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac (computer), Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris. Switchers A young woman who appeared in the commercials, Ellen Feiss, became an internet celebrity. Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial. Localized versions of the commercials, with local "switchers", aired in Iceland and Japan. Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell and members of De La Soul. Campaign The Switch campaign, while distinctive, was not very effective, and was gradually phased out in 2003. This can be somewhat blamed, however, for the Mac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IMac G3
The iMac G3, originally released as the iMac, is a series of Macintosh personal computers that Apple Computer sold from 1998 to 2003. The iMac was Apple's first major product release under CEO Steve Jobs following his return to the financially troubled company he co-founded. Jobs reorganized the company and simplified the product line. The iMac was designed as Apple's new consumer desktop product—an inexpensive, consumer-oriented computer that would easily connect to the Internet. The iMac's all-in-one design is based around a cathode-ray tube display; the G3 processor, components, and connectivity were all included in a single enclosure. Apple's head of design Jony Ive and his team developed a teardrop-shaped, translucent plastic case that was a radical departure from the look of the company's previous computers. The company developed new working methods to finish the computer quickly, and new workflows for designing future products. The iMac eschewed legacy technologies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WayBack Machine
The Wayback Machine is a digital archive of the World Wide Web founded by Internet Archive, an American nonprofit organization based in San Francisco, California. Launched for public access in 2001, the service allows users to go "back in time" to see how websites looked in the past. Founders Brewster Kahle and Bruce Gilliat developed the Wayback Machine to provide "universal access to all knowledge" by preserving archived copies of defunct web pages. The Wayback Machine's earliest archives go back at least to 1995, and by the end of 2009, more than 38.2 billion webpages had been saved. As of November 2024, the Wayback Machine has archived more than 916 billion web pages and well over 100 petabytes of data. History The Internet Archive has been archiving cached web pages since at least 1995. One of the earliest known pages was archived on May 8, 1995. Internet Archive founders Brewster Kahle and Bruce Gilliat launched the Wayback Machine in San Francisco, California ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Archive
The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including websites, Application software, software applications, music, audiovisual, and print materials. The Archive also advocates a Information wants to be free, free and open Internet. Its mission is committing to provide "universal access to all knowledge". The Internet Archive allows the public to upload and download digital material to its data cluster, but the bulk of its data is collected automatically by its web crawlers, which work to preserve as much of the public web as possible. Its web archiving, web archive, the Wayback Machine, contains hundreds of billions of web captures. The Archive also oversees numerous Internet Archive#Book collections, book digitization projects, collectively one of the world's largest book digitization efforts. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phone Losers Of America
The Phone Losers of America (PLA) is an internet prank call community founded in 1994 as a phone phreaking and hacking e-zine. Today the PLA hosts a prank call podcast called the ''Snow Plow Show'', which it has hosted since 2012. History The Phone Losers of America were founded by Brad Carter and Zak (el_jefe) in 1994, in an era when landlines were plentiful. Zak currently maintains a USA payphone directory. The PLA text files continued until mid-1997. In the early 2000s, with the introduction of companies offering Caller ID Spoofing, groups such as the Phone Losers of America became notable in their utilisation of the service for prank calling, for example in the spoofing of law enforcement and corporate office numbers. In August 2015, the Columbia Daily Tribune in Columbia, Missouri, featured the PLA in an article about a series of "strange calls" received by local residents who had signed a petition against a crosswalk construction project. The article quoted an FBI rep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Murphy (musician)
John Russell Murphy (11 July 1959 – 11 October 2015) was an Australian drummer, percussionist and multi-instrumental session musician who played in Australian and British post-punk, ambient and industrial music groups. Early life John Russell Murphy was born on 11 July 1959 and raised in Melbourne, Victoria. His father, Russ Murphy, was a jazz drummer who played for many years with the Graeme Bell All Stars, John started learning drums and percussion from the age of 4. For secondary schooling he attended Scotch College, where he played in the school orchestra and in military and Scottish pipe bands. Career John Murphy, as John Smith from the Suburbs, was the founding drummer in 1977 of punk band, News, with Adam Punk (real name Gavin Quinn) on vocals, Jarryl Circus (real name Jarryl Wirth) on guitar and Joy Relentless (real name Julie Jordan) on bass guitar. Jordan, Quinn and Wirth were all former members of Babeez. News' debut single, "Dirty Lies", was released in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Right Mouse Button
Rights are legal, social, or ethical principles of freedom or entitlement; that is, rights are the fundamental normative rules about what is allowed of people or owed to people according to some legal system, social convention, or ethical theory. Rights are an important concept in law and ethics, especially theories of justice and deontology. The history of social conflicts has often involved attempts to define and redefine rights. According to the ''Stanford Encyclopedia of Philosophy'', "rights structure the form of governments, the content of laws, and the shape of morality as it is currently perceived". Types of rights Natural versus legal * Natural rights are rights which are "natural" in the sense of "not artificial, not man-made", as in rights deriving from human nature or from the edicts of a god. They are universal; that is, they apply to all people, and do not derive from the laws of any specific society. They exist necessarily, inhere in every individual, and c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer Games
A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual feedback from a display device, most commonly shown in a video format on a television set, computer monitor, flat-panel display or touchscreen on handheld devices, or a virtual reality headset. Most modern video games are audiovisual, with Sound, audio complement delivered through loudspeaker, speakers or headphones, and sometimes also with other types of sensory feedback (e.g., haptic technology that provides Touch, tactile sensations). Some video games also allow microphone and webcam inputs for voice chat in online gaming, in-game chatting and video game livestreaming, livestreaming. Video games are typically categorized according to their hardware platform, which traditionally includes arcade video games, console games, and PC game, comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Parody
A parody is a creative work designed to imitate, comment on, and/or mock its subject by means of satire, satirical or irony, ironic imitation. Often its subject is an Originality, original work or some aspect of it (theme/content, author, style, etc), but a parody can also be about a real-life person (e.g. a politician), event, or movement (e.g. the French Revolution or Counterculture of the 1960s, 1960s counterculture). Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, parody music, music, Theatre, theater, television and film, animation, and Video game, gaming. The writer and critic John Gross observes in his ''Oxford Book of Parodies'', that parody seems to flourish on te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
