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Anti-competitive Practices Of Apple Inc.
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including ''1984'' and ''Get a Mac''. Many of Apple's product announcements occur during keynote speeches the company gives several times a year, at Apple Special Events or at Apple's Worldwide Developers Conference, that help reinforce Apple's brand. Advertising Notable adverts * 1984 (advertisement) * Think different * Switch (ad campaign) * Get a Mac Brand partnerships * Nike+iPod * Apple Watch Hermes Branding According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not intimidating." Steve Jobs and Steve Wozniak were fans of the B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Industrial Design
Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. It consists purely of repeated, often automated, replication, while craft-based design is a process or approach in which the form of the product is determined by the product's creator largely concurrent with the act of its production. All manufactured products are the result of a design process, but the nature of this process can vary. It can be conducted by an individual or a team, and such a team could include people with varied expertise (e.g. designers, engineers, business experts, etc.). It can emphasize intuitive creativity or calculated scientific decision-making, and often emphasizes a mix of both. It can be influenced by factors as varied as materials, production processes, business strateg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rob Janoff
Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo. In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a cherry or another fruit. CreativeBits Design Community The colored stripes in the logo were to indicate that Apple machines had color screens. Each stripe was printed in its own specially mixed color, which Jobs approved because he felt the more vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is stil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloomberg L
Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician and mayor of New York City (2002–2013) * Ramon Bloomberg Ramon Bloomberg (born 1972 in Sheffield,England) is a writer and film maker based in London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just unde ... (born 1972), American artist and film director Other uses * Bloomberg L.P., financial news and media company founded by Michael Bloomberg ** Bloomberg News, a news agency ** '' Bloomberg Businessweek'', weekly business magazine and website ** '' Bloomberg Markets,'' a monthly financial magazine ** Bloomberg Radio, a business radio network ** Bloomberg Television, a business news channel *** Bloomberg TV Canada *** Bloomberg TV Phi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Store
The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories. The first Apple Stores were originally opened as two locations in May 2001 by then- CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship with consumers and hired Ron Johnson in 2000. Jobs relaunched Apple's online store in 1997 and opened the first two physical stores in 2001. The media initially speculated that Apple would fail, but its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guy Kawasaki
Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word ''evangelist'' in marketing the Macintosh as an " Apple evangelist" and the concepts of evangelism marketing and technology evangelism/ platform evangelism in general. From March 2015 until December 2016, Kawasaki sat on the Wikimedia Foundation board of trustees, the non-profit operating entity of Wikipedia. Kawasaki has also written fifteen books, including '' The Macintosh Way'' (1990), ''The Art of the Start'' (2004), and ''Wise Guy: Lessons from a Life'' (2019). Early life Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate broker, state senator, and gove ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evangelism Marketing
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company. Evangelism marketing is sometimes confused with affiliate marketing. However, while affiliate programs provide incentives in the form of money or products, evangelist customers spread their recommendations and recruit new customers out of pure belief, not for the receipt of goods or money. Rather, the goal of the customer evangelist is simply to provide benefit to other individuals. As they act independently, evangelist customers often become key influencers. The fact that evangelists are not paid or associated with any company make their beliefs perceived by others as credible and trustworthy. Evangelism comes from the three words of 'bringing good news', and the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Evangelist
The Apple community is a group of people interested in Apple Inc. and its products, who report information in various media. Generally this has evolved into a proliferation of websites, but latterly has also expanded into podcasts (both audio and video), either speculating on rumors about future product releases, simply report Apple-related news stories, or have discussions about Apple's products and how to use them. Such stories and discussions may include topics related to physical products like the Macintosh and iOS devices (e.g., the iPhone, iPod, and iPad); software and operating systems, like Final Cut Pro, Logic Pro X, iWork, iOS, and macOS; or even services Apple offers like iCloud, iTunes Store, or Apple Music. Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ifc Shanghai Apple Store
IFC may refer to: Buildings * International Finance Centre (Hong Kong) (IFC), an integrated commercial building complex in Hong Kong * International financial centre, home to a cluster of significant financial services providers * Shanghai IFC, a building complex in Shanghai * Guangzhou International Finance Center, a building in Tianhe District, Guangzhou Computers and electronics * Industry Foundation Classes, an object-based file format (IFC), intended to describe architectural, building and construction industry data, frequently used in building information modeling (BIM) based projects * Initial Filter Criteria, similar to triggers in mobile networks * Integer factorization, cryptography * Integrated fluidic circuit, a type of integrated circuit (IC) using fluids * Intel Fortran Compiler, a group of Fortran compilers from Intel for Windows, Linux, and OS X * Intelligent flight control system (IFC or IFCS) * Internet Foundation Classes, a now defunct graphics library fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BYTE
The byte is a unit of digital information that most commonly consists of eight bits. Historically, the byte was the number of bits used to encode a single character of text in a computer and for this reason it is the smallest addressable unit of memory in many computer architectures. To disambiguate arbitrarily sized bytes from the common 8-bit definition, network protocol documents such as The Internet Protocol () refer to an 8-bit byte as an octet. Those bits in an octet are usually counted with numbering from 0 to 7 or 7 to 0 depending on the bit endianness. The first bit is number 0, making the eighth bit number 7. The size of the byte has historically been hardware-dependent and no definitive standards existed that mandated the size. Sizes from 1 to 48 bits have been used. The six-bit character code was an often-used implementation in early encoding systems, and computers using six-bit and nine-bit bytes were common in the 1960s. These systems often had memory wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alex Riley (comedian)
Alexander John Riley (born 29 March 1968 in Sheffield, Yorkshire) is an English TV and radio presenter. Early life and education Born and brought up in Sheffield, Riley started performing with the city's Crucible Youth Theatre, during which time he originated, and appeared in, sketches and devised pieces, as well as appearing in a number of plays and farces at the Library Theatre. Career Riley had a succession of jobs, including spells managing a shopping centre and selling aerial photographs, before successfully answering an on-air appeal for researchers on BBC TV's Top Gear programme. A lifelong car enthusiast, Riley was in his element writing scripts for racing driver turned presenter Vicki Butler-Henderson and making many ''cameo'' appearances before being given the chance to present his own items. Amongst these were a 9-hour road trip from London to Brighton on the world's oldest vehicle, a challenge to build a car in 16 hours from junk bought at Europe's largest auto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Covent Garden
Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist site, and with the Royal Opera House, itself known as "Covent Garden". The district is divided by the main thoroughfare of Long Acre, north of which is given over to independent shops centred on Neal's Yard and Seven Dials, while the south contains the central square with its street performers and most of the historical buildings, theatres and entertainment facilities, including the London Transport Museum and the Theatre Royal, Drury Lane. The area was fields until briefly settled in the 7th century when it became the heart of the Anglo-Saxon trading town of Lundenwic, then abandoned at the end of the 9th century after which it returned to fields. By 1200 part of it had been walled off by the Abbot of Westminster Abbey for use as arable ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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