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Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "wikt:ambush, ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and Theme (narrative), themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the pract ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sanford Health Ambush Marketing At Target Field
Sanford may refer to: People * Sanford (given name), including a list of people with the name *Sanford (surname), including a list of people with the name Places United States * Sanford, Alabama, a town in Covington County * Sanford, Colorado, a statutory town in Conejos County * Sanford, Florida, the county seat of Seminole County ** Orlando Sanford International Airport, in Sanford, Florida * Sanford, Georgia, an unincorporated community * Sanford, Kansas, an unincorporated community in Pawnee County * Sanford, Maine, a city in York County ** Sanford (CDP), Maine, a former census-designated place in downtown Sanford * Sanford, Michigan, a village in Midland County * Sanford, Mississippi, an unincorporated community in Covington County * Sanford, New York, a town in Broome County * Sanford, North Carolina, a city in Lee County * Sanford, Texas, a town in Hutchinson County * Sanford, Virginia, a census-designated place in Accomack County * Mount Sanford (Alaska), a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Values
In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live ( normative ethics), or to describe the significance of different actions. Value systems are proscriptive and prescriptive beliefs; they affect the ethical behavior of a person or are the basis of their intentional activities. Often primary values are strong and secondary values are suitable for changes. What makes an action valuable may in turn depend on the ethical values of the objects it increases, decreases, or alters. An object with "ethic value" may be termed an "ethic or philosophic good" (noun sense). Values can be defined as broad preferences concerning appropriate courses of actions or outcomes. As such, values reflect a person's sense of right and wrong or what "ought" to be. "Equal rights for all", "Excellence deserves admiration", and "People should be treated with respect and dignity" are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UEFA Champions League
The UEFA Champions League (UCL) is an annual club association football competition organised by the UEFA, Union of European Football Associations (UEFA) that is contested by List of top-division football clubs in UEFA countries, top-division European clubs. The competition begins with a Round-robin tournament, round robin league phase to qualify for the double-legged knockout rounds, and a single-leg final. It is the most-watched club competition in the world and the third most-watched football competition overall, behind only the FIFA World Cup and the UEFA European Championship. It is one of the most prestigious football tournaments in the world and the most prestigious club competition in European football, played by the national league champions (and, for some nations, one or more runners-up) of their national associations. Introduced 1955–56 European Cup, in 1955 as the European Champion Clubs' Cup (), and commonly known as the European Cup, it was initially a straigh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Right Of First Refusal
Right of first refusal (ROFR or RFR) is a contractual right that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transaction with a third party. A first refusal right must have at least three parties: the owner, the third party or buyer, and the option holder. In general, the owner must make the same offer to the option holder ''before'' making the offer to the buyer. The right of first refusal is similar in concept to a call option. A ROFR can cover almost any sort of asset, including real estate, personal property, a patent license, a screenplay, or an interest in a business. It might also cover business transactions that are not strictly assets, such as the right to enter a joint venture or distribution arrangement. In entertainment, a right of first refusal on a concept or a screenplay would give the holder the right to make that movie first while in rea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota
is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manufacturers by motor vehicle production, largest automobile manufacturer in the world, producing about 10 million vehicles per year. The company was founded as a spinoff of Toyota Industries, a machine maker started by Sakichi Toyoda, Kiichiro's father. Both companies are now part of the Toyota Group, one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Toyota Type A engine, Type A engine, in 1934 and its first passenger car in 1936, the Toyota AA. After World War II, Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which gave rise to The Toyota Way (a management philosophy) and the Toyota ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2019 Rugby World Cup
The 2019 Rugby World Cup () was the ninth edition of the Rugby World Cup, the quadrennial world championship for men's rugby union teams. It was hosted in Japan from 20 September to 2 November in 12 venues all across the country. The opening match was played at Ajinomoto Stadium in Chōfu, Tokyo, with the final match being held at Nissan Stadium (Yokohama), International Stadium Yokohama in Yokohama. This was the first time that the tournament had taken place in Asia and outside the traditional List of international rugby union teams#Tier 1, Tier 1 rugby nations. The tournament saw the first cancellation of matches at the Rugby World Cup with Typhoon Hagibis affecting three matches due to the expected impact on safety that the typhoon would have. South Africa national rugby union team, South Africa beat England national rugby union team, England 32−12 in the 2019 Rugby World Cup Final, final to claim their third title, equalling New Zealand national rugby union team, New Zealan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota, Aichi
, formerly known as Koromo, is a city in Aichi Prefecture, Japan. , the city had an estimated population of 426,162 and a population density of 464 people per km2. The total area was . It is located about 50 minutes from Nagoya by way of the Meitetsu Toyota Line. Several of Toyota Motor Corporation's manufacturing plants, including the Tsutsumi plant, are located there. The longstanding ties between the Toyota Motor Corporation and the town of Toyota, formerly known as , gave the town its current name. The city's flag (and seal), is a unicursal hexagram. Geography Toyota is located in north-central Aichi Prefecture, and is the largest city in the prefecture in terms of area. The city area is mountainous to the north, with peaks averaging around 1000 feet (328 m) in height along its northern border with Nagano and Gifu Prefectures. Much of the mountainous northern portion of the city is within Aichi Kōgen Quasi-National Park. Toyota is within a two hour drive of Nagoya.Jacob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota Stadium (Japan)
is a stadium in Toyota, Aichi Prefecture, Japan. It has a retractable roof. History It was built in 2001 and is often used as home to the J1 League club Nagoya Grampus. The stadium is football-specific, which gives matches an authentic football aura; however, its location outside Nagoya city makes it impractical for consolidating the club's fan base in its billed hometown. It is also used by Toyota Verblitz, a rugby union team in the Japan Rugby League One. Its roof is unique in that it folds much like an accordion; however, the roof has never been closed since 2015 due to extra costs for maintenance. Toyota Stadium is one of the venues of the FIFA Club World Cup (formerly the Toyota Cup). The stadium was also used as one of the venues for 2019 Rugby World Cup, the first Rugby World Cup to be held in Asia. During the Rugby World Cup, the stadium was referred to as "City of Toyota Stadium" due to concerns under ambush marketing rules that the stadium's name could be interp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rogers Arena
Rogers Arena, (formerly General Motors Place), is a multi-purpose list of indoor arenas, arena at 800 Griffiths Way in the Downtown Vancouver, downtown area of Vancouver, British Columbia, Canada. Opened in 1995, the arena was known as General Motors Place (GM Place) from its opening until July 6, 2010, when General Motors Canada ended its naming rights sponsorship and a new agreement for those rights was reached with Rogers Communications. Rogers Arena was built to replace Pacific Coliseum as Vancouver's primary indoor sports facility and in part due to the National Basketball Association (NBA) 1995 NBA Expansion Draft, 1995 expansion into Canada, when Vancouver and Toronto were given expansion teams. It is home to the Vancouver Canucks of the National Hockey League (NHL), and the Vancouver Warriors of the National Lacrosse League (NLL). The arena also hosted the Ice hockey at the 2010 Winter Olympics, ice hockey events at the 2010 Winter Olympics. The name of the arena tempora ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2010 Winter Olympics
The 2010 Winter Olympics, officially known as the XXI Olympic Winter Games () and also known as Vancouver 2010 (), were an international winter multi-sport event held from February 12 to 28, 2010 in Vancouver, British Columbia, Canada, with some events held in the surrounding suburbs of Richmond, British Columbia, Richmond, West Vancouver and the University of British Columbia, and in the nearby resort town of Whistler, British Columbia, Whistler. It was regarded by the International Olympic Committee, Olympic Committee to be among the most successful Olympic games in history, in both attendance and coverage. Approximately 2,600 athletes from 82 nations participated in 86 events in fifteen disciplines. Both the Winter Olympics, Winter Olympic and 2010 Winter Paralympics, Paralympic Games were organized by the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, Vancouver Organizing Committee (VANOC), headed by John Furlong (CEO), John Furlong. The 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Rights
Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typically for an agreed time. The term typically ranges from three to 20 years for properties such as multi-purpose arenas, performing arts venues, or sports fields. Longer terms are more common for higher profile venues such as professional sports facilities. This arrangement gives buyers a marketing property to promote products and services, enhance customer retention, or increase market share. There are several forms of corporate sponsored names. For example, a ''presenting sponsor'' attaches the name of the corporation or brand into a traditional name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome and Smart Araneta Coliseum); a ''title sponsor'' replaces the property's original name with a corporate-sponsored name (as with most ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark Law
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a product or service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colours used to create a unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as the United States Patent and Trademark Office (USPTO) or the European Union Intellectual P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
