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Advertising On Social Networks
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads. Social media targeting combines targeting options (such as geotargeting, behavioural targeting, and socio-psychographic targeting) to make detailed target group identification possible. Essential factors also include users' likes, comments, views, and follows on social media platforms. With social media targeting, advertisements are distributed based on information gathered from target group profiles. Social network advertising differs from social media targeting. Social media targeting enhances advertising by leveraging profile data to deliver ads directly to individual users. Conversely, social network ad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Instagram
Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be organized by hashtags, and be associated with a location via Geotagging, geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, Like button, like photos, and follow other users to add their content to a personal news feed, feed. A Meta-operated image-centric social media platform, it is available on iOS, Android (operating system), Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English language, English, Hindi language, Hindi, Spanish language, Spanish, French language, F ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hootsuite
Hootsuite is a Online presence management, social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard (web administration), dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok. Based in Vancouver, Hootsuite has over 1,000 staff members in 13 locations, including Toronto, London, Paris, Sydney, Bucharest, Milan, Luxembourg City, Luxembourg and Mexico City. The company has more than 16 million users in over 175 countries. History In 2008, Holmes needed a tool to manage multiple social media networks at his digital services agency, Invoke Media."Ivan Fernandes, MediaCo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wi-Fi
Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio waves. These are the most widely used computer networks, used globally in small office/home office, home and small office networks to link devices and to provide Internet access with wireless routers and wireless access points in public places such as coffee shops, restaurants, hotels, libraries, and airports. ''Wi-Fi'' is a trademark of the Wi-Fi Alliance, which restricts the use of the term "''Wi-Fi Certified''" to products that successfully complete Interoperability Solutions for European Public Administrations, interoperability certification testing. Non-compliant hardware is simply referred to as WLAN, and it may or may not work with "''Wi-Fi Certified''" devices. the Wi-Fi Alliance consisted of more than 800 companies from ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WhatsApp
WhatsApp (officially WhatsApp Messenger) is an American social media, instant messaging (IM), and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile devices, and can be accessed from computers. The service requires a cellular mobile telephone number to sign up. WhatsApp was launched in February 2009. In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client. The service was created by WhatsApp Inc. of Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion. It became the world's most popular messaging application by 2015, and had more than 2billion users worldwide by February 2020, with WhatsApp Business having approxi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TikTok App
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration from three seconds to 60 minutes. It can be accessed through a mobile app or through its website. Since its launch, TikTok has become one of the world's most popular social media platforms, using recommendation algorithms to connect content creators and influencers with new audiences. In April 2020, TikTok surpassed two billion mobile downloads worldwide. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google. The popularity of TikTok has allowed viral trends in food, fashion, and music to take off and increase the platform's cultural impact worldwide. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation, offensive content, and its role during the Gaza war. Countries have fined, banned ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LinkedIn
LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. The platform is primarily used for professional networking and career development, and allows jobseekers to post their Curriculum vitae, CVs and employers to post jobs. From 2015, most of the company's revenue came from Information broker, selling access to information about its members to recruiters and sales professionals and has also introduced their own ad portal named LinkedIn Ads to let companies advertise in their platform. LinkedIn has more than 1 billion registered members from over 200 countries and territories. LinkedIn allows members (both employees and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Location Services
Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location-based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile commerce The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless techno ... when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games. LBS is critical to many businesses as well as government organizations to drive re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, images, and videos in Microblogging, short posts commonly known as "Tweet (social media), tweets" (officially "posts") and Like button, like other users' content. The platform also includes direct message, direct messaging, video and audio calling, bookmarks, lists, communities, a chatbot (Grok (chatbot), Grok), job search, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams, and was launched in July of that year. Twitter grew quickly; by 2012 more than 100 million users produced 340 million daily tweets. Twitter, Inc., was based in San Francisco, C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pew Research Center
The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It also conducts public opinion polling, demographic research, random sample survey research, and panel based surveys, media content analysis, and other empirical social science research. The Pew Research Center states it does not take policy stances. It is a subsidiary of the Pew Charitable Trusts and a charter member of the American Association of Public Opinion Research's Transparency Initiative. History In 1990, the Times Mirror Company founded the Times Mirror Center for the People & the Press as a research project, tasked with conducting polls on politics and policy. Andrew Kohut became its director in 1993, and the Pew Charitable Trusts became its primary sponsor in 1996, when it was renamed the Pew Research Center for the Pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Snap Inc
Snap Inc. is an American technology company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown (Snapchat), Reggie Brown based in Santa Monica, California. The company developed and maintains technological products and services, namely Snapchat, Spectacles (product), Spectacles, and Bitstrips, Bitmoji. The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name. Snap is co-owned by Tencent (which holds a 45.43% stake) and NBCUniversal, a division of Comcast (whose stake is undisclosed). History The company was founded on September 16, 2011, by Evan Spiegel, Reggie Brown (Snapchat), Reggie Brown and Bobby Murphy upon the relaunch of the photo sharing app Picaboo as Snapchat. On December 31, 2013, Snapchat#December 2013 hack, the application was hacked and 4.6 million usernames and phone numbers were leaked to the Internet. By January 201 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
