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ADTECH
Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns (including display, video and mobile formats). The company was founded in 1998 in Frankfurt, Germany, and was acquired by web portal AOL on May 15, 2007. The company was merged into the Oath Inc. brand, as a subsidiary of Verizon Communications. History Adtech was founded in 1998 in Frankfurt, Germany, by Michael Stusch and Michael Schultheiß. In 2000, the American Internet holding company CMGI acquired a controlling interest (80%) in Adtech. During the same year, Adtech became a private limited company. Based on AdForce Inc.’s technology, Adtech opened its first data center in Frankfurt (Germany) in 1998. By 2001, Adtech had delivered its ten billionth banner ad. In 2002 Adtech supplied its 100,000th advertising campaign and delivered more than 100 million banners every day. In 2004, the AdForce technology was replaced by Adtech's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Verizon Communications
Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the United States, with 146 million subscribers as of March 31, 2025. The company was formed in 1983 as Bell Atlantic as a result of the breakup of the Bell System into seven companies, each a Regional Bell Operating Company (RBOC), commonly referred to as "Baby Bells." The company was originally headquartered in Philadelphia and operated in the states of Pennsylvania, New Jersey, Delaware, Maryland, Virginia, and West Virginia. In 1997, Bell Atlantic expanded into New York and the New England states by merging with fellow Baby Bell NYNEX. While Bell Atlantic was the surviving company, the merged company moved its headquarters from Philadelphia to NYNEX's old headquarters in New York City. In 2000, Bell Atlantic acquired GTE, which operat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frankfurt
Frankfurt am Main () is the most populous city in the States of Germany, German state of Hesse. Its 773,068 inhabitants as of 2022 make it the List of cities in Germany by population, fifth-most populous city in Germany. Located in the foreland of the Taunus on its namesake Main (river), Main, it forms a continuous conurbation with Offenbach am Main; Frankfurt Rhein-Main Regional Authority, its urban area has a population of over 2.7 million. The city is the heart of the larger Rhine-Main metropolitan region, which has a population of more than 5.8 million and is Germany's Metropolitan regions in Germany, second-largest metropolitan region after the Rhine-Ruhr metropolitan region, Rhine-Ruhr region and the List of EU metropolitan regions by GDP#2021 ranking of top four German metropolitan regions, fourth largest metropolitan region by GDP in the European Union (EU). Frankfurt is one of the ''de facto'' four main capitals of the European Union (alongside Brussels, Luxembourg Cit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hesse
Hesse or Hessen ( ), officially the State of Hesse (), is a States of Germany, state in Germany. Its capital city is Wiesbaden, and the largest urban area is Frankfurt, which is also the country's principal financial centre. Two other major historic cities are Darmstadt and Kassel. With an area of 21,114.73 square kilometers and a population of over six million, it ranks seventh and fifth, respectively, among the sixteen German states. Frankfurt Rhine-Main, Germany's second-largest metropolitan area (after Rhine-Ruhr), is mainly located in Hesse. As a cultural region, Hesse also includes the area known as Rhenish Hesse (Rheinhessen) in the neighboring state of Rhineland-Palatinate. Etymology The German name , like the names of other German regions ( "Swabia", "Franconia", "Bavaria", "Saxony"), derives from the dative plural form of the name of the inhabitants or German tribes, eponymous tribe, the Hessians (, singular ). The geographical name represents a short equivalent o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total population of over 84 million in an area of , making it the most populous member state of the European Union. It borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The Capital of Germany, nation's capital and List of cities in Germany by population, most populous city is Berlin and its main financial centre is Frankfurt; the largest urban area is the Ruhr. Settlement in the territory of modern Germany began in the Lower Paleolithic, with various tribes inhabiting it from the Neolithic onward, chiefly the Celts. Various Germanic peoples, Germanic tribes have inhabited the northern parts of modern Germany since classical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oath Inc
Traditionally, an oath (from Anglo-Saxon ', also a plight) is a statement of fact or a promise taken by a sacrality as a sign of verity. A common legal substitute for those who object to making sacred oaths is to give an affirmation instead. Nowadays, even when there is no notion of sanctity involved, certain promises said out loud in ceremonial or juridical purpose are referred to as oaths. "To swear" is a verb used to describe the taking of an oath; to make a solemn vow. Etymology The word comes from Anglo-Saxon ': "judicial swearing, solemn appeal to deity in witness of truth or a promise"; from Proto-Germanic '' *aiþaz''; from Proto-Indo-European ''*oi-to-'': "an oath". Common to Celtic and Germanic, possibly a loan-word from one to the other, but the history is obscure and it may be non-Indo-European, in reference to careless invocations of divinity, from the late 12th century. Historical development as a legal concept Jewish tradition The concept of oaths is dee ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CMGI
Steel Connect, Inc. is an American company that provides supply chain management services to software companies. History The company was formed in 1968 as College Marketing Group by Glenn and Gail Mathews. At first, the company sold mailing lists of university faculty to textbook publishers. In 1986, after a leveraged buyout, David Wetherell became CEO, and the company became known as CMGI, Inc. In February 1994, the company became a public company via an initial public offering. That same month, Wetherell founded BookLink, in which the company invested $900,000. BookLink was sold to America Online in November 1994, and the company used the proceeds of the sale to set up CMG @Ventures, a venture capital firm that invested in internet companies. The company invested $1 million for an 80% ownership interest in Lycos, which was its most profitable investment. In 1997, the company invested in Geocities and it also formed Navisite. In June 1999, the company agreed to acquire an 83 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banner Ad
A web banner or banner ad is a Online Advertising, form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract web traffic, traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Serving
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
End System
In networking jargon, a computer, phone, or internet of things device connected to a computer network is sometimes referred to as an end system or end station, because it sits at the edge of the network. The end user directly interacts with an end system that provides information or services. End systems that are connected to the Internet are also referred to as internet hosts; this is because they host (run) internet applications such as a web browser or an email retrieval program. The Internet's end systems include some computers with which the end user does not directly interact. These include mail servers, web servers, or database servers. With the emergence of the internet of things, household items (such as toasters and refrigerators) as well as portable, handheld computers and digital cameras are all being connected to the internet as end systems. End systems are generally connected to each other using switching devices known as routers rather than using a single ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
