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Business-to-government (B2G),Market Business News
What is B2G or business-to-government? Definition and examples
accessed 31 August 2020
also known as business-to-administration (B2A), refers to trade between the
business sector In economics, the business sector or corporate sector - sometimes popularly called simply "business" - is "the part of the economy made up by company, companies". It is a subset of the Sovereign state, domestic economy, excluding the economic acti ...
as a supplier and a government body as a customer. Public-sector organizations generally post tenders in the form of requests-for-proposals, requests-for-information, requests-for-quotations, and sources-sought, to which private suppliers respond. Business-to-government networks provide a platform for businesses to bid on government opportunities that are presented as solicitations, in the form of requests-for-proposals, through a
reverse auction A reverse auction (also known as buyer-determined auction or procurement auction) is a type of auction An auction is usually a process of buying and selling goods In economics Economics () is the social science that studies how peopl ...
. B2G includes the segment of
business-to-business Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: * A business is sourcing materials for their production process for output (e.g., ...
marketing known as ''public sector marketing'', which encompasses marketing products and services to various government levels—
local Local may refer to: Geography and transportation * Local (train), a train serving local traffic demand * Local, Missouri, a community in the United States * Local government, a form of public administration, usually the lowest tier of administrati ...
and
national National may refer to: Common uses * Nation A nation is a community of people formed on the basis of a common language, history, ethnicity, or a common culture, and, in many cases, a shared territory. A nation is more overtly political than an ...
—through integrated marketing communications techniques such as strategic public relations, branding, marketing communications, advertising, and web-based communications. Government agencies typically have pre-negotiated standing contracts vetting the vendors/suppliers and their products and services for set prices. These can be local or national contracts and some may be
grandfathered A grandfather clause (or grandfather policy or grandfathering) is a provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases. Those exempt from the new rule are said to have '' ...
in by other entities. For example, in the United States,
California California is a in the . With over 39.3million residents across a total area of approximately , it is the and the U.S. state by area. It is also the in North America and the in the world. The area and the are the nation's second and ...
's MAS Multiple Award Schedule will recognize the
federal government A federation (also known as a federal state) is a political entity A polity is an identifiable political entity—any group of people who have a collective identity, who are organized by some form of Institutionalisation, institutionalized ...
contract holder's prices on a
General Services Administration The General Services Administration (GSA) is an independent agency of the United States government Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group)The Independents were a gro ...
Schedule.


See also

* B2B (business-to-business) *
B2C Retail is the process of selling consumer goods A final goods or consumer goods is a commodity that is used by the consumer to satisfy current wants or needs, unlike intermediate goods which is utilized to produce another goods. A microwave o ...

B2C
(retail) * Business marketing * G2B *
Hit rateHit rate is a metric or measure of business performance traditionally associated with sales. It is defined as the number of sales of a product divided by the number of customers who go online, planned call, or visit a company to find out about the pr ...
* Industrial marketing * Marketing * Tendering


References

E-commerce Marketing by target group Information technology management {{Government-stub