Zevia is a

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

-based company that produces soft drinks, organic

tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and north ...

, energy drinks and mixers sweetened with stevia."Declining Soda Sales Lead to Search for Holy Grail."
''Bloomberg Businessweek''. Reporter Gigi Stone. Accessed April 24, 2013 All Zevia products are zero-calorie, sugar-free, gluten-free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.

History

Zevia was launched in 2007 as an alternative soft drink for those who want to avoid both added sugars and

artificial sweetener A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may b ...

s. The company was founded in

Seattle, Washington Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region ...

by Derek Newman, Jessica Newman, and Ian Eisenberg. By the end of 2008, ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. The company's 2008 revenue was $925,000,Bruce, Bill
"Zevia Lands Deal with Whole Foods."
FoodBev.com. Apr. 29, 2009 and the product was available in 850 stores.Choi, Candace

The Seattle Times. July 26, 2012 In 2010, Zevia reported a 300% increase in same-store sales over 2009. Paddy Spence bought Zevia in 2010 and became both CEO and chairman. In August 2022, Amy Taylor was appointed CEO. In July 2012, Zevia ran billboard ads in support of New York City's soda ban, and Spence appeared on CNBC to promote healthier soda alternatives. In May 2012, the product was the best-selling soda in

Whole Foods Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A US ...

. By July 2013, it was the number 17 zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda."Zevia Says First Major Soda to Use Monk Fruit."
BeverageWorld. January 14, 2014Klineman, Jeffrey
"Zevia Set to Unleash New Sweetener Mix."
BEVNET. Dec. 18, 2013 By 2014 the firm's product was available in more than 16,000 stores in the United States, including Whole Foods,

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinci ...

, Safeway, Sprouts, and other grocery and natural food stores.Schussheim, Sarah
"How Zevia is Staking Its Claim as Fashion's Favorite Soda."
''Elle Magazine''. July 15, 2013."Zevia Achieves Record-Breaking Quarter."
BevNet. July 17, 2013Watson, Elaine
"Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand."
Food Navigator. Jan. 9, 2014 In late 2013, the firm replaced their previous stevia and erythritol sweetener with a mix of stevia extract,

monk fruit ''Siraitia grosvenorii'', also known as monkfruit or ''luohan guo'', is a herbaceous perennial vine of the gourd family, Cucurbitaceae. It is native to southern China. The plant is cultivated for its fruit extract, called mogrosides, which cre ...

extract, and erythritol, a blend that they called SweetSmart.Lopes, Marina
"Feature: A sweet Asian fruit tempts the troubled soft drink industry."
Reuters. December 22, 2013 In September 2016, the company announced that all their products had been reformulated to be sweetened only with stevia. In 2014, Zevia entered a sponsorship with

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

and became the official soda of the Oakland Athletics. The soda is sold in bottles at all concessions stands at the

Oakland–Alameda County Coliseum Oakland Coliseum, currently branded as RingCentral Coliseum, is a stadium in Oakland, California. It is part of the Oakland–Alameda County Coliseum Complex, with the adjacent Oakland Arena, near Interstate 880. The Coliseum is the home ba ...

. Starting in 2016, Zevia introduced more products beyond its primary line of soft drinks. In June 2016, Zevia launched the

Sparkling Water Carbonated water (also known as soda water, sparkling water, fizzy water, club soda, water with gas, in many places as mineral water, or especially in the United States as seltzer or seltzer water) is water containing dissolved carbon dioxide gas, ...

and

Energy In physics, energy (from Ancient Greek: ἐνέργεια, ''enérgeia'', “activity”) is the quantitative property that is transferred to a body or to a physical system, recognizable in the performance of work and in the form of hea ...

drink product lines. In October 2016, Zevia unveiled its Mixers line. In 2018, the company launched the Zevia Organic Tea line, in various tea flavors. In December 2019, Zevia launched its Kidz line. The drinks are packaged in smaller 7.5 ounce cans that feature classic

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

characters. , the company sells its products in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, but is looking to expand into other markets such as Western Europe, Latin America, and Asia. Zevia sells directly to consumers via its website and

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...

, and in over 22,000 retail stores. Zevia claims that it was the top-selling carbonated soft drink brand on Amazon in 2020. In June 2021, the company filed to go public with an IPO on the

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...

Products

Zevia has six product lines, with 37 flavors. All Zevia products are zero-calorie, sugar-free, gluten-free, vegan, certified Kosher, and certified by The Non-GMO Project. * Soda – Flavors include

Cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imi ...

, Ginger

Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree '' Sassafras albidum'' or the vine of '' Smilax ornata'' (known as sarsaparilla, also used to make a soft drink, sarsaparilla) as the ...

, Creamy Root Beer,

Ginger Ale Ginger ale is a carbonated soft drink flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor Thomas Joseph ...

Black Cherry ''Prunus serotina'', commonly called black cherry,World Economic Plants: A Standard Reference, Second Edition'. CRC Press; 19 April 2016. . p. 833–. wild black cherry, rum cherry, or mountain black cherry, is a deciduous tree or shrub of the ...

, Cream Soda, Cherry Cola, Dr. Zevia,

Grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus '' Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years a ...

, Mountain Zevia, Caffeine Free Cola,

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

, Lemon Lime Twist, Grapefruit Citrus, and Strawberry. * Energy – Flavors include Raspberry Lime, Mango Ginger, Grapefruit, and Kola. * Organic Tea – Flavors include Black Tea, Green Tea, Black Tea Raspberry, Black Tea Peach, Black Tea Lemon, Earl Grey Tea Blood Orange, Caffeine Free Hibiscus Tea Passionfruit, and Caffeine Free Black Tea Lemon. * Mixer – Flavors include Ginger Beer, Tonic Water, and Lemon Lime with Bitters. * Kidz – Flavors include Watermelon, Cran-Raspberry, Strawberry Lemonade, Fruit Punch, Orange Cream, and Fizzy Apple. * Sparkling Water – Flavors include Blackberry, and Cucumber Lemon. Zevia Black Cherry.jpg, Black Cherry Zevia Caffeine Free Cola.jpg,

Caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...

Free Cola Zevia Cream Soda.jpg, Cream Soda Zevia Strawberry.jpg, Strawberry Zevia Ginger Root Beer.jpg, Ginger Root Beer Zevia Orange.jpg, Orange

References

External links

* {{official website, https://www.zevia.com/ American soft drinks Companies listed on the New York Stock Exchange Diet drinks Food and drink companies established in 2007 Drink companies based in California Food and drink companies based in Los Angeles Manufacturing companies based in Los Angeles