is one of Japan's largest door-to-door delivery service companies, with a market share of 41%, competing closely with
Sagawa Express and
Nippon Express. Their head office is in
Ginza, Tokyo. The company's trademarked term for their express door-to-door delivery service, was used, with permission, in the original Japanese title of (in which Yamato is a co-producer) instead of the generic term . ''Takkyūbin'' is sometimes used in Japan as a generic term for all express home delivery services, but the company defends the trademark to avoid it becoming
genericized
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or ...
.
The company's logo is a yellow oval with a black
cat
The cat (''Felis catus'') is a domestic species of small carnivorous mammal. It is the only domesticated species in the family Felidae and is commonly referred to as the domestic cat or house cat to distinguish it from the wild members of ...
carrying her
kitten in her mouth, symbolizing the company's promise that they take care of items entrusted to them as though the items were their own family. The company is often colloquially referred to as 黒ねこ (''Kuroneko'') which means "black cat" in Japanese. The logo is as familiar in Japan as the
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
logo is in the United States. The logo was developed by founder Yasuomi Ogura.
Gallery
Yamato Holdings headquarters, at Ginza, Chuo, Tokyo (2019-01-02) 04.jpg, The headquarters of Yamato Holdings and Yamato Transport.
Toyota QD200 201.JPG, A Yamato Toyota Quick Delivery delivery truck
Suzuki Carry 007.JPG, A Yamato Suzuki Carry
The is a kei truck produced by the Japanese automaker Suzuki. The microvan version was originally called the Carry van until 1982 when the passenger van versions were renamed as the . In Japan, the Carry and Every are '' kei cars'' but the Su ...
delivery truck
Alexius East Timor Hilfslieferung Schulbus.jpg, Yamato Transport donated this bus to East Timor. It is used there as school bus.
References
*
Yamato Holdings Annual Report 2008'
*
Yamato Holdings Annual Report 2019''
External links
Yamato TransportYamato Transport USAYamato Holdings
{{Authority control
Companies listed on the Tokyo Stock Exchange
Transport companies based in Tokyo
Logistics companies of Japan
Service companies based in Tokyo
Transport companies established in 1919
Japanese companies established in 1919