Yahoo! Meme was a

microblogging Microblogging is a form of social network that permits only short posts. They "allow users to exchange small elements of content such as short sentences, individual images, or video links",. Retrieved June 5, 2014 which may be the major reason for ...

site launched by the Yahoo Latin America team in August 2009. The platform was conceived as a mash up of functionality derived from

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and

Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...

. Its beta version was originally launched to a Brazilian (Portuguese language) audience with later versions expanding into Spanish, English, Chinese, and Indonesian audiences.

Concept

A user would first create an account from the Meme splash page and begin with an empty blog format similar to Tumblr. After entering a 100-character or less title and choosing an avatar to personalize their blog, the user could then choose to upload and post text, images, videos and MP3 music files to their blog reel. The posts would then cascade one after another on a user's blog. Each post was integrated with a comment system that allowed users and followers to individually comment on submissions. Users could also search for public accounts and follow fellow Meme users. Similar to Twitter, it was a one-way follow system, which meant the items from followed users will appear in their streams as content mixed in with their own posts.

API

In order to compete with Twitter and Tumblr, Yahoo! provided its own

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...

to Meme developers. Its API was built on top of the YQL (

Yahoo! Query Language Yahoo! Query Language (YQL) is an SQL-like query language created by Yahoo! as part of their Developer Network. YQL is designed to retrieve and manipulate data from APIs through a single Web interface, thus allowing mashups that enable develop ...

) platform. It featured compliance with OAuth (OpenAuth) as a means to access to user data. Not only could developers create useful Meme applications, Yahoo! also used this API to build a mobile version of Meme for app-ready smartphones.

Comparisons with social media

Meme focused on the basics of microblogging. Although compared extensively to Twitter and Tumblr, it differed in functionality and did not possess the ability to reply at and directly message other users. It also permitted users to create text-based posts that surpassed Twitter's 140-character limitations and imposed a 2000-character limit instead. However, the post stream was similar in design to Tumblr's current schema of cascading, stacking posts. One unique feature of Meme was the ability to repost. If a user wanted to comment on an item from another user's stream, they had to click on a repost button and display the post in their own feed. Although it may seem redundant, it helped users find new sources of content to follow and create content streams composed of multiple sources.

Discontinuation

Yahoo! remained secret about their development of a competing microblogging site. Although it was marketed in several heavily populated countries, users were slow to adopt it. Furthermore, Yahoo! Inc. tried to enter the overly saturated social media market with a product that did not bring an innovative or attractive concept, in the opinion of Techcrunch. “Meme” is also an ambiguous word, which led to branding complications. Yahoo! announced on March 26, 2012, that Meme would be discontinued on May 25, 2012. Short domain nam
me.me
that was used for this project was returned to the .me registry. It has subsequently become a meme search engine.

References

External links

Meme from Yahoo!Meme from Yahoo!
{{Online social networking Defunct microblogging services Discontinued Yahoo! services, Meme Companies based in Sunnyvale, California 2009 establishments in California 2012 disestablishments in California Internet properties established in 2009 Internet properties disestablished in 2012 Defunct social networking services