XHSRO-FM is a station in

Monterrey Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is ancho ...

Nuevo León Nuevo León () is a state in the northeast region of Mexico. The state was named after the New Kingdom of León, an administrative territory from the Viceroyalty of New Spain, itself was named after the historic Spanish Kingdom of León. Wit ...

. It broadcasts on 92.5 FM and carries the La Mejor regional Mexican format from

MVS Radio {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS N ...

History

Stereorey

In 1965, Joaquín Vargas Gómez, the founder of MVS, was driving in a car in the United States and was surprised by the increased sound quality available on the then-new

FM band The FM broadcast band is a range of radio frequencies used for FM broadcasting by radio stations. The range of frequencies used differs between different parts of the world. In Europe and Africa (defined as International Telecommunication Union ( ...

. The quality available on FM inspired him to start a new FM radio station in Monterrey. On April 15, 1967, XHSRO-FM, the first stereo FM radio station in Mexico, hit the air. While FM radio had already entered the Mexican market on stations such as the short-lived XHFM-FM and XEOY-FM, both in Mexico City, XHSRO and its format would help to encourage the development of FM radio across Mexico. The format chosen by Várgas Gómez for this pioneering venture was dubbed Stereorey, for ''stereo'' and ''Monterrey''. It consisted of contemporary music in English. It promptly began to expand; the second city to get Stereorey was Guadalajara, XHRO-FM 95.5. Then came Mexico City with XHV-FM 102.5, while the fourth Stereorey station was León, on XHSO-FM 99.9. (MVS still owns the stations, which, except for Mexico City, now broadcast the La Mejor format.) Over time, and particularly after 1990, Stereorey stations also had a considerable news presence. ''Para Empezar'', a morning news program with Pedro Ferriz de Con, soon expanded to evenings. However, the news content began to proliferate to the point where what had been conceived as a music station now carried 7 hours of news on weekdays.History of Stereorey
/ref> The voice of Stereorey was Ken Smith, who from 1967 until his death in 1990 recorded all the station identifications and promos used on Stereorey's stations across Mexico. Stereorey's importance in MVS's history is such that all of MVS Radio's owned and operated station concessions are held by Stereorey México, S.A.

Format changes in the 2000s

Stereorey ended its run on XHSRO in 2002 to give way to Best FM, which consisted of newer contemporary music in English. Whereas Stereorey's catalog still had 1960s music in it, Best FM was newer, with more rock and less easy listening. In addition, the news programming was reduced. This format, in turn, was replaced in January 2005 with La Mejor, an MVS national format of grupera music.

References

{{Monterrey Radio Radio stations established in 1967 Radio stations in Nuevo León MVS Radio