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''The World's Work'' (1900–1932) was a monthly magazine that covered national affairs from a pro-business point of view. It was produced by the publishing house
Doubleday, Page and Company Doubleday is an American publishing company. It was founded as the Doubleday & McClure Company in 1897 and was the largest in the United States by 1947. It published the work of mostly U.S. authors under a number of imprints and distributed th ...
, which provided the first editor,
Walter Hines Page Walter Hines Page (August 15, 1855 – December 21, 1918) was an American journalist, publisher, and diplomat. He was the United States ambassador to the United Kingdom during World War I. He founded the ''State Chronicle'', a newspaper in Rale ...
. The first issue appeared in November 1900, with an initial press run of 35,000. With the backing of the mail order department at Doubleday, Page, the magazine climbed to a circulation of 100,000. In 1913, Page's son
Arthur Arthur is a common male given name of Brythonic origin. Its popularity derives from it being the name of the legendary hero King Arthur. The etymology is disputed. It may derive from the Celtic ''Artos'' meaning “Bear”. Another theory, more wi ...
became the editor. ''The World's Work'' cost 25 cents an issue and was a physically attractive product; there were photo essays, some of which after 1916 contained color images. The magazine tracked closely with Page's ideas: the feature articles worried about immigration from non-English-speaking countries and the declining birth rate among more educated Americans. Concerns about the spread of labor unions and socialism also played out in the magazine. But the overarching editorial purpose of World's Work was to defend the integrity of big business, even as other magazines were beginning the
muckraking The muckrakers were reform-minded journalists, writers, and photographers in the Progressive Era in the United States (1890s–1920s) who claimed to expose corruption and wrongdoing in established institutions, often through sensationalist publ ...
tradition. There were sections each issue highlighting industries' contributions to society. The more people knew about how business operated, ''World's Work'' argued, the more they would approve. The spirit of that message was captured in a multipart article from 1911 by Arthur Wallace Dunn, "How a Business Man Would Run the Government: The Specific Items in Which He Would Save 300 Millions a Year". In 1932, ''The World's Work'' was purchased by and merged into the journal ''
Review of Reviews The ''Review of Reviews'' was a noted family of monthly journals founded in 1890–1893 by British reform journalist William Thomas Stead (1849–1912). Established across three continents in London (1891), New York (1892) and Melbourne (1893), t ...
''. But its vision lived on in Arthur, who later became a vice president and director at AT&T, where he is credited as the "father of corporate
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
."


See also

* '' The Bookman'' * '' Harper's Magazine'' * ''
McClure's ''McClure's'' or ''McClure's Magazine'' (1893–1929) was an American illustrated monthly periodical popular at the turn of the 20th century. The magazine is credited with having started the tradition of muckraking journalism ( investigative, wa ...
'' Magazine * ''
Munsey's Magazine ''Munsey's Weekly'', later known as ''Munsey's Magazine'', was a 36-page quarto American magazine founded by Frank A. Munsey in 1889 and edited by John Kendrick Bangs. Frank Munsey aimed to publish "a magazine of the people and for the people, ...
'' * '' The Outlook''


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External links


List of available issues
at archive.org {{DEFAULTSORT:World's Work 1900 establishments in New York (state) 1932 disestablishments in New York (state) Agricultural magazines Monthly magazines published in the United States Business magazines published in the United States Defunct magazines published in the United States Magazines established in 1900 Magazines disestablished in 1932 Magazines published in New York City