Advantage Business Marketing (ABM) was a private American

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

and information services company owned by the

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which h ...

firm Owner Resource Group. The company was founded in 2006 and was based in

Rockaway, New Jersey Rockaway is a borough in Morris County, New Jersey, United States. As of the 2010 United States Census, the borough's population was 6,438,bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debto ...

in June 2019.

Business model

In the period between 2006 and 2014, the company transitioned from print-centric to

digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ...

, increasing digital revenues from 11% to 50% of total revenues. The company's growth during this period came from both "organic" growth and strategic acquisitions. In 2018, the organization transitioned fully from a digital media organization to a digital marketing organization, following market trends. As such, the company changed its name from Advantage Business Media to Advantage Business Marketing, updated its logo, and began the overhaul of its digital websites and assets. The organization offered

services including inbound marketing,

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

automation Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...

services,

customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a r ...

integration, and

data management Data management comprises all disciplines related to handling data as a valuable resource. Concept The concept of data management arose in the 1980s as technology moved from sequential processing (first punched cards, then magnetic tape) to ...

History

In 2006, Rich Reiff and George Fox purchased several publications from

Reed Business Information RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...

with the backing of private equity provided by Catalyst Investors. Catalyst sold ABM to Owner Resource Group in 2014. In 2011, ABM acquired Continuity Insights and Vicon Publishing; this was followed in 2013 by acquisition of eMedia Vitals. Vicon Publishing was renamed by ABM to Vicon Business Media and instantiated as a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a ...

organization. Vicon operates out of

New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...

, United States. In 2014, Jim Lonergan was brought in as CEO by investment firm Owners Resource Group. In 2018, Lonergan was replaced by Bruce Cummings and the company rebranded, changing its name to Advantage Business Marketing. On June 11, 2019, Cummings held a staff meeting where he told all employees that the company was filing for bankruptcy and closing effective immediately. Staff had until the end of the day to vacate the premises. No

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was given to employees, customers lost much of what they'd purchased, and many vendors were never paid.

Titles published by ABM

, ABM published 23 titles. Publication titles and

ISO 4 ISO 4 (Information and documentation – Rules for the abbreviation of title words and titles of publications) is an international standard which defines a uniform system for the abbreviation of serial publication titles, i.e., titles of publicat ...

abbreviations are as follows: *''ALN Magazine'' (''ALN Mag.'') *''ALN World'' (''ALN World''), no longer published *''Bioscience Technology'' (''Biosci. Technol.'') *''CED'', formerly ''Communications, Engineering & Design'' *''Chem.Info'' *''Continuity Insights'' (''Cont. Ins.''), no longer an ABM brand *''Chromatography Techniques'' (''Chromatogr. Tech.''), no longer an ABM brand *''Controlled Environments Magazine'' (''Control. Environ. Mag.'') *''DFI News Digital Forensic Investigator'' (''DFI News Digit. Forensic Investig.''), no longer published *''Drug Discovery & Development'' (''Drug Discov. Dev.'' also ''DDD Mag.'') *''Electronic Component News'' (''Electron. Compon. News'' also ''ECN'') *''Food Manufacturing'' (''Food Manuf.'') *''Forensic Magazine'' (''Forensic Mag.'') *''Industrial Distribution'' (''Ind. Distribution'') *''Industrial Maintenance & Plant Operations'' (''Ind. Maintenance Plant Oper.'') *''Laboratory Design'' (''Lab. Des.'') *''Laboratory Equipment'' (''Lab. Equip.'') *''Manufacturing Business Technology'' (''Manuf. Bus. Technol.'') *''Manufacturing.net'' (''Manuf. Net.'') *''Medical Design Technology'' (''Med. Des. Technol.'') *''Pharmaceutical Processing'' (''Pharm. Process.'') *''Product Design & Development'' (''Prod. Des. Dev.'') *''R&D Magazine'' (''R&D Mag.'') *''Scientific Computing'' (''Sci. Comput.'') *''Surgical Products'' (''Surg. Prod.'') *''Wireless Design & Development'' (''Wirel. Des. Dev.'') *''Wireless Week'' (''Wirel. Week'')

References

{{reflist, 1=33em, refs= {{cite news , url=http://adage.com/article/btob/advantage-business-media-s-digital-road-map/283493/ , title=Advantage Business Media's digital road map , work=

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mu ...

, date=August 9, 2011 , author=Callahan, Sean {{cite news , url=http://www.themiddlemarket.com/news/owner-resource-buys-pe-backed-advantage-business-media-247703-1.html , title=Owner Resource Buys PE-Backed Advantage Business Media , work=

Mergers & Acquisitions Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspec ...

, date=February 12, 2014 , author=Collins, Allison {{cite web , url=http://www.advantagemedia.com/sites/default/files/DDD%202015%20Media%20Kit.pdf , format=PDF , title=2015 Integrated Media Planning Guide , access-date=October 2, 2014 , website=Drug Discovery & Development , url-status=dead , archive-url=https://web.archive.org/web/20141003004017/http://www.advantagemedia.com/sites/default/files/DDD%202015%20Media%20Kit.pdf , archive-date=October 3, 2014 {{cite news , url=http://www.audiencedevelopment.com/2010/falsified+recordings+land+eight+advantage+business+media+titles+bpa+probation , title=Falsified Recordings Land Eight Advantage Business Media Titles on BPA Probation , work=Audience Development , date=September 24, 2010 , author=Mickey, Bill , access-date=August 4, 2014 , archive-url=https://web.archive.org/web/20140806225814/http://www.audiencedevelopment.com/2010/falsified+recordings+land+eight+advantage+business+media+titles+bpa+probation , archive-date=August 6, 2014 , url-status=dead , df=dmy-all {{cite news , url=http://www.foliomag.com/2014/advantage-business-media-sold-pe-firm , title=Advantage Business Media Sold to PE Firm , work=

Folio The term "folio" (), has three interconnected but distinct meanings in the world of books and printing: first, it is a term for a common method of arranging sheets of paper into book form, folding the sheet only once, and a term for a book ma ...

, date=February 13, 2014 , author=Rondon, Michael {{cite news , author=Staff , work=Telecommunications Weekly , title=Advantage Business Media Purchases Vicon Publishing, Inc. , via=

HighBeam Research HighBeam Research was a paid search engine and full text online archive owned by Gale, a subsidiary of Cengage, for thousands of newspapers, magazines, academic journals, newswires, trade magazines, and encyclopedias in English. It was head ...

, date=January 18, 2012 , url=http://www.highbeam.com/doc/1G1-279009059.html , archive-url=https://web.archive.org/web/20160409123156/https://www.highbeam.com/doc/1G1-279009059.html , url-status=dead , archive-date=April 9, 2016 {{Cite web, url=https://www.prnewswire.com/news-releases/national-media-publisher-pivots-business-model-to-deliver-greater-customer-value-300668767.html?tc=socialpost, title=National Media Publisher Pivots Business Model to Deliver Greater Customer Value, last=Marketing, first=Advantage Business, website=

PR Newswire PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, ...

, access-date=June 19, 2018 {{cite web , last=Dool , first=Greg , title=Advantage Business Marketing Ceases Operations After 13 Years , website=Folio , date=June 19, 2019 , url=https://www.foliomag.com/advantage-business-marketing-media-shuts-down/ , access-date=March 8, 2021 Marketing companies of the United States 2006 establishments in New Jersey Mass media companies established in 2006