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Microsoft
Microsoft
Store (formerly Windows
Windows
Store, before October 2017) is a digital distribution platform for Microsoft
Microsoft
Windows. It started as an app store for Windows 8
Windows 8
and Windows Server 2012
Windows Server 2012
as the primary means of distributing Universal Windows Platform (UWP) apps. With Windows 10, however, Microsoft
Microsoft
merged its other distribution platforms ( Windows
Windows
Marketplace, Windows Phone
Windows Phone
Store, Xbox Video
Xbox Video
and Xbox
Xbox
Music) into Microsoft
Microsoft
Store, making it a unified distribution point for apps, digital video, digital music and e-book. According to Microsoft, as of September 28, 2015, there were over 669,000 apps available on the store, which includes apps for Windows
Windows
NT, Windows
Windows
Phone, and UWP apps, which work on both platforms.[1] Categories containing the largest number of apps are "Games", "Entertainment", "Books and Reference", and "Education". The majority of the app developers have one app.[2] Both free and paid apps can be distributed through Microsoft
Microsoft
Store, with paid apps ranging in cost from US$0.99 to $999.99. As with other similar platforms, such as the Mac App Store and Google Play, Microsoft
Microsoft
Store is curated and apps must be certified for compatibility and content. With all app sales, Microsoft
Microsoft
takes 30% of the sale price. Prior to January 1, 2015, the cut was reduced to 20% after the developer's profits reached $25,000.

Contents

1 History

1.1 Precursors 1.2 Windows
Windows
8 1.3 Windows
Windows
8.1 1.4 Windows
Windows
10 1.5 Windows
Windows
Server

2 Details 3 Guidelines 4 Developer portal 5 Developer tools 6 See also 7 References 8 External links

History[edit] Precursors[edit] Microsoft
Microsoft
previously maintained a similar digital distribution system for software known as Windows
Windows
Marketplace, which allowed customers to purchase software online. The marketplace tracked product keys and licenses, allowing users to retrieve their purchases when switching computers.[3] Windows Marketplace
Windows Marketplace
was discontinued in November 2008.[4] Windows
Windows
8[edit] Microsoft
Microsoft
first announced a digital distribution service for Windows at its presentation during the Build developer conference on September 13, 2011.[5] Further details announced during the conference revealed that the store would be able to hold listings for both certified traditional Windows
Windows
apps, as well as what was called "Metro-style apps" at the time: tightly-sandboxed software based on Microsoft design guidelines that are constantly monitored for quality and compliance. For consumers, Windows
Windows
Store is intended to be the only way to obtain Metro-style apps.[6][7] While announced alongside the "Developer Preview" release of Windows
Windows
8, Windows
Windows
Store itself did not become available until the "Consumer Preview", released in February 2012.[8][9] Windows
Windows
8.1[edit] An updated version of Windows
Windows
Store was introduced in Windows
Windows
8.1. Its home page was remodeled to display apps in focused categories (such as popular, recommended, top free and paid, and special offers) with expanded details, while the ability for apps to automatically update was also added.[10] Windows 8.1
Windows 8.1
Update also introduced other notable presentation changes, including increasing the top app lists to return 1000 apps instead of 100 apps, a 'picks for you' section, and changing the default sorting for reviews to be by 'most popular'. Windows
Windows
Store serves as a unified storefront for Windows 10
Windows 10
on all platforms, offering apps, games, music, film, TV series,[11][12] themes,[13] and ebooks.[14] Web apps and traditional desktop software can be packaged for distribution on Windows
Windows
Store. Desktop software distributed through Windows
Windows
Store are packaged using the App-V
App-V
system to allow sandboxing.[15][16] Windows
Windows
10[edit]

Get it from Microsoft
Microsoft
badge as of 2017

Windows 10
Windows 10
was released with updated version of Windows
Windows
Store. With Windows
Windows
10, however, Microsoft
Microsoft
merged its other distribution platforms ( Windows
Windows
Marketplace, Windows Phone
Windows Phone
Store, Xbox Video
Xbox Video
and Xbox
Xbox
Music) into Windows
Windows
Store, making it a unified distribution point for apps, digital video, digital music and e-book. Four years later, in September 2017, Microsoft
Microsoft
began to re-brand Windows
Windows
Store as Microsoft
Microsoft
Store, with a new icon carrying the Microsoft
Microsoft
logo.[17] Xbox
Xbox
Game Store was merged into this new version of the platform. Windows
Windows
Server[edit] Windows
Windows
Store is available in Windows Server 2012
Windows Server 2012
but is not installed by default.[18] It is unavailable in Windows
Windows
Server 2016. However, line-of-business UWP apps or UWP apps acquired from Microsoft
Microsoft
Store for Business (formerly Windows
Windows
Store for Business) can be installed through sideloading.[19][20] Details[edit] Microsoft
Microsoft
Store is the primary means of distributing Windows
Windows
Store apps to users. Although sideloading apps from outside the store is supported, out-of-box sideloading support on Windows 8
Windows 8
is only available on the Enterprise edition of Windows 8
Windows 8
running on computers that have joined a Windows
Windows
domain. Sideloading on Windows
Windows
RT and Windows 8
Windows 8
Pro, and on Windows 8
Windows 8
Enterprise computers without a domain affiliation, requires purchase of additional licenses through volume licensing.[21] Windows 10
Windows 10
removes this requirement, allowing users to freely enable or disable sideloading.[22] Initially, Microsoft
Microsoft
took a 30% cut of app sales until it reached US$25,000 in revenue, after which the cut dropped to 20%. Effective January 1, 2015, the reduction in cut at $25,000 was removed, and Microsoft
Microsoft
takes a 30% cut of all app purchases, regardless of overall sales.[23] Third-party transactions are also allowed, of which Microsoft
Microsoft
does not take a cut.[24] Individual developers are able to register for $19 USD and companies for $99 USD.[25] Developers from 120 countries can submit apps to Microsoft
Microsoft
Store.[26] The app now can support any of 109 languages, as long as it supports one of 12 app certification languages.[27][28][29] Guidelines[edit] Similar to Windows Phone
Windows Phone
Store, Microsoft
Microsoft
Store is regulated by Microsoft. Applicants must obtain Microsoft's approval before their app becomes available on the store. Prohibited apps include those that:[30][31]

Contain content or functionality that encourages, facilitates or glamorizes extreme violence or other illegal activities. Contain "excessive or gratuitous" profanity Contain content that a "reasonable person" would consider obscene, pornographic or sexually explicit Contain content that encourages or glamorizes "excessive or irresponsible use" of alcohol, drugs, tobacco, or weapons. Contain politically sensitive or offensive content Contain content that is offensive or illegal under the laws or norms of countries or religions that the software is targeted towards Contain content which advocates or encourages discrimination Contain defamatory content Are a safety risk or can cause discomfort or injury to users and/or others Violates intellectual property rights

The following types of app are forbidden:

Video game console
Video game console
emulators[31] Third-party web browsers that use their own layout engines[32]

Microsoft
Microsoft
has indicated that it does have the ability to remotely disable and/or remove apps from users' systems for security or legal reasons; in the case of paid apps, refunds may be issued if this were to occur.[33] Microsoft
Microsoft
initially banned PEGI
PEGI
"18"-rated content from Microsoft Store (still called Windows
Windows
Store at the time) in Europe. However, critics noted that some games carrying the "18" rating were actually rated "Mature" under the ESRB
ESRB
scale—making the content policies stricter than intended because PEGI
PEGI
18 is not a direct equivalent to the ESRB's "Adults Only" rating. The guidelines were amended in December 2012 to remove the discrepancy.[34] Developer portal[edit]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (July 2014) (Learn how and when to remove this template message)

In addition to the user facing Microsoft
Microsoft
Store client, the store also has a developer portal with which developers can interact. The Windows developer portal has the following sections for each app:[citation needed]

App Summary - An overview page of a given app, including a downloads chart, quality chart, finance summary, and a sales chart. App Adoption - A page which shows adoption of the app, including conversions, referrers, and downloads. App Ratings - A ratings breakdown, as well as the ability to filter reviews by a region. App Quality - An overview page showcasing exceptions which have occurred in the app. App Finance - A page where a developer can download all transactions related to their app.

Developer tools[edit] Microsoft
Microsoft
Store provides developer tools for tracking apps in the store. One can track downloads, financials, crashes, adoption and ratings.[35] The dashboard also presents a detailed breakdown on users by market, age, and region, as well as charts on number of downloads, purchases, and average time spent in an app. The dashboard also allows a developer to claim an app name for up to one year before the name is returned to the available pool. See also[edit]

List of Microsoft
Microsoft
software

References[edit]

^ a b " Microsoft
Microsoft
by the numbers".  ^ "AppFeds - Windows
Windows
Store Stats".  ^ " Microsoft
Microsoft
Adds Digital Locker To Windows
Windows
Marketplace". CRN. The Channel Company. August 28, 2006. Retrieved October 26, 2012.  ^ Leonhard, Woody. "What do we really know about Windows
Windows
8?". InfoWorld. IDG. Retrieved October 26, 2012.  ^ "Keynote #1 BUILD2011 Channel 9". Channel 9. September 13, 2011. Retrieved October 14, 2012.  ^ " Microsoft
Microsoft
talks Windows
Windows
Store features, Metro app sandboxing for Windows 8
Windows 8
developers". The Verge. Vox Media. Retrieved September 8, 2012.  ^ Rosoff, Matt. "Here's Everything You Wanted To Know About Microsoft's Upcoming iPad Killers". Business Insider. Archived from the original on January 22, 2013. Retrieved February 10, 2012.  ^ " Windows 8
Windows 8
Developer Preview Available Tonight". PC Magazine. Retrieved May 29, 2013.  ^ "13 New Features in Windows
Windows
9 Consumer Preview". PC World. Retrieved August 21, 2013.  ^ Thurrott, Paul (June 17, 2013). "In Blue: Windows
Windows
Store 2.0". Paul Thurrott's SuperSite for Windows. Penton. Retrieved June 18, 2013.  ^ LeBlanc, Brandon (April 9, 2015). "Delivering a single unified Store experience in Windows
Windows
10". Windows
Windows
Experience Blog. Microsoft.  ^ LeBlanc, Brandon (July 6, 2015). "Updates to Entertainment in Windows
Windows
10". Windows
Windows
Experience Blog. Microsoft.  ^ Sarkar, Dona (January 12, 2017). "Announcing Windows 10
Windows 10
Insider Preview Build 15007 for PC and Mobile". Windows
Windows
Experience Bog. Microsoft.  ^ Sarkar, Dona (January 19, 2017). "Announcing Windows 10
Windows 10
Insider Preview Build 15014 for PC and Mobile". Windows
Windows
Experience Blog. Microsoft.  ^ Peter, Bright (March 3, 2015). "Microsoft's next attempt to fill the Windows 10
Windows 10
app gap: Web app
Web app
apps". Ars Technica. Condé Nast.  ^ Foley, Mary Jo (April 29, 2015). "Here's how Microsoft
Microsoft
hopes to get Android and iOS phone apps into its Windows 10
Windows 10
Store". ZDNet. CBS Interactive.  ^ Warren, Tom (September 22, 2017). " Windows
Windows
Store rebranded to Microsoft
Microsoft
Store in Windows
Windows
10". The Verge. Vox Media.  ^ "Managing Privacy: Windows
Windows
Store and Resulting Internet Communication". TechNet. Microsoft. Retrieved January 30, 2014.  ^ Benisch, Derk (October 4, 2016). "Appreciating the Windows
Windows
Server 2016 Desktop Experience". Nano Server blog. Microsoft.  ^ Savill, John (October 5, 2016). "Get Universal Applications on Windows
Windows
Server 2016". Windows
Windows
IT Pro. Penton.  ^ "How to Add and Remove Apps". TechNet. Microsoft. May 31, 2012. Retrieved October 4, 2012. To enable sideloading on a Windows
Windows
8 Enterprise computer that is not domain-joined or on any Windows® 8 Pro computer, you must use a sideloading product activation key. To enable sideloading on a Windows® RT device, you must use a sideloading product activation key. For more information about sideloading product activation keys, see Microsoft
Microsoft
Volume Licensing.  ^ "How to sideload apps in Windows
Windows
10". CNET. Retrieved April 6, 2017.  ^ " Microsoft
Microsoft
Changes Windows Phone
Windows Phone
Developer Agreement, Takes Bigger Cut". UberGizmo. Retrieved November 21, 2014.  ^ "Making money with your apps through the Windows
Windows
Store". Windows Store for developers. Microsoft. July 20, 2012. Retrieved October 14, 2012.  ^ Brix, Todd (November 6, 2013). "Unifying Developer Registration". Windows
Windows
App Builder Blog. Microsoft.  ^ Wilhelm, Alex (September 11, 2012). "The Windows
Windows
Store is now accepting open app submissions from developers in 120 countries". The Next Web. The Next Web Inc. Retrieved January 9, 2013.  ^ O'Brien, Terrence (April 18, 2012). " Windows
Windows
Store slowly going global, 26 country specific markets launching with next update". Engadget. AOL. Retrieved July 9, 2012.  ^ Leblond, Antoine (April 18, 2012). " Windows
Windows
Store expanding to new markets". Windows
Windows
Store for developers. Microsoft. Retrieved July 9, 2012.  ^ Kerr, Dara (April 18, 2012). "Microsoft's Windows
Windows
Store goes global with 33 more countries". CNET
CNET
News. CBS Interactive. Retrieved July 9, 2012.  ^ " Windows
Windows
Store Policies". MSDN. Microsoft. March 29, 2017. Retrieved April 6, 2017.  ^ a b " Microsoft
Microsoft
formally bans emulators on Xbox, Windows 10
Windows 10
download shops". Ars Technica. Retrieved April 6, 2017.  ^ Bott, Ed (March 10, 2017). "Google Chrome won't be allowed on Windows 10
Windows 10
S". ZDNet. CBS Interactive.  ^ Keizer, Gregg. "Microsoft: We can remotely delete Windows 8
Windows 8
apps". Computerworld. IDG. Retrieved October 8, 2013.  ^ Kerr, Dara (October 25, 2012). " Microsoft
Microsoft
reverses 'Mature' games ban in Euro Windows
Windows
Store". CNET. CBS Interactive. Retrieved October 26, 2012.  ^ "Using the Windows
Windows
Store Dashboard apps". May 17, 2013. 

External links[edit]

Official website Microsoft
Microsoft
Store app page on Microsoft
Microsoft
Store

v t e

Microsoft

History Outline

People

Founders

Bill Gates Paul Allen

Board of directors

John W. Thompson
John W. Thompson
(Chairman) Satya Nadella
Satya Nadella
(CEO) Dina Dublon Maria Klawe David Marquardt Charles Noski Helmut Panke Mason Morfit John W. Stanton

Senior leadership team

Satya Nadella
Satya Nadella
(CEO) Scott Guthrie Amy Hood (CFO) Terry Myerson Harry Shum Phil Spencer

Corporate VPs

Gabe Aul
Gabe Aul
(VP) Joe Belfiore Richard Rashid
Richard Rashid
(SVP) S. Somasegar
S. Somasegar
(SVP)

Divisions

Engineering groups

Mobile Skype
Skype
unit

Digital Crimes Unit Garage Press Research Studios .NET Foundation Outercurve Foundation

Estates

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Product families

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Windows

Software

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Web properties

Azure Bing Channel 9 CodePlex Developer Network MSN Mixer Office.com OneDrive Outlook.com Store TechNet

Conferences

Build Inspire MIX PDC TechEd WinHEC

Campaigns

Where do you want to go today?
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(1994) Champagne (2002) Mojave Experiment (2006) I'm a PC
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(2008) Scroogled (2012)

Criticism

Bundling of Microsoft
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XP Vista 10

Litigation

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Microsoft
competition case Microsoft
Microsoft
v. Lindows Microsoft
Microsoft
vs. MikeRoweSoft Microsoft
Microsoft
v. Shah United States v. Microsoft
Microsoft
(2001 antitrust case) Microsoft
Microsoft
Ireland case

Acquisitions

6Wunderkinder Altamira Software AltspaceVR aQuantive Azyxxi The Blue Ribbon SoundWorks Beam Bungie Calista Technologies Colloquis Connectix Consumers Software Danger Farecast FASA Studio Fast Search & Transfer Firefly Forethought GIANT Company Software GreenButton Groove Networks High Heat Major League Baseball Hotmail Jellyfish.com LinkedIn LinkExchange Lionhead Studios Maluuba Massive Incorporated Mobile Data Labs Mojang Nokia Devices and Services Onfolio Pando Networks Perceptive Pixel PlaceWare Powerset ProClarity Rare Revolution Analytics ScreenTonic Secure Islands Simplygon Skype Sunrise Atelier SwiftKey Winternals Software Teleo Telekinesys Research Tellme Networks Twisted Pixel Games Vermeer Technologies Visio Corporation Vivaty VoloMetrix VXtreme WebTV Networks Xamarin Yammer Yupi

Category Portal

v t e

Microsoft Windows
Microsoft Windows
components

Management tools

App Installer Command Prompt Control Panel

Applets

Device Manager Disk Cleanup Disk Defragmenter Driver Verifier Event Viewer IExpress Management Console Netsh Performance Monitor Recovery Console Resource Monitor Settings Sysprep System Configuration System File
File
Checker System Information System Policy Editor System Restore Task Manager Windows
Windows
Error Reporting Windows
Windows
Ink Windows
Windows
Installer PowerShell Windows
Windows
Update

Windows
Windows
Insider

WinRE WMI

Apps

Alarms & Clock Calculator Calendar Camera Character Map Cortana Edge Fax and Scan Feedback Hub Get Help Groove Music Magnifier Mail Messaging Maps Media Player Movies & TV Mobility Center Money News Narrator Notepad OneDrive OneNote Paint Paint 3D People Phone Companion Photos Quick Assist Snipping Tool Speech Recognition Skype Sports Sticky Notes View 3D Store Tips Voice Recorder Wallet Weather Windows
Windows
To Go Windows
Windows
Story Remix WordPad Xbox

Shell

Action Center Aero AutoPlay AutoRun ClearType Explorer Search

Indexing Service IFilter Saved search Namespace Special
Special
folder

Start menu Taskbar Task View Windows
Windows
Spotlight Windows
Windows
XP visual styles

Services

Service Control Manager BITS CLFS Multimedia Class Scheduler Shadow Copy Task Scheduler Error Reporting Wireless Zero Configuration

File
File
systems

CDFS DFS exFAT IFS FAT NTFS

Hard link Junction point Mount Point Reparse point Symbolic link TxF EFS

ReFS UDF

Server

Domains Active Directory DNS Group Policy Roaming user profiles Folder redirection Distributed Transaction Coordinator MSMQ Windows
Windows
Media Services Rights Management Services IIS Remote Desktop Services WSUS SharePoint Network Access Protection PWS DFS Replication Remote Differential Compression Print Services for UNIX Remote Installation Services Windows
Windows
Deployment Services System Resource Manager Hyper-V Server Core

Architecture

Architecture of Windows
Windows
NT Startup process

NT Vista

CSRSS Desktop Window Manager Portable Executable

EXE DLL

Enhanced Write Filter Graphics Device Interface hal.dll I/O request packet Imaging Format Kernel Transaction Manager Library files Logical Disk Manager LSASS MinWin NTLDR Ntoskrnl.exe Object Manager Open XML Paper Specification Registry Resource Protection Security Account Manager Server Message Block Shadow Copy SMSS System Idle Process USER WHEA Win32 console Winlogon WinUSB

Security

Security and Maintenance BitLocker Data Execution Prevention Family Safety Kernel Patch Protection Mandatory Integrity Control Protected Media Path User Account Control User Interface Privilege Isolation Windows
Windows
Defender Windows
Windows
Firewall

Compatibility

COMMAND.COM Virtual DOS machine Windows
Windows
on Windows WoW64 Windows
Windows
Subsystem for Linux

API

Active Scripting

WSH VBScript JScript

COM

ActiveX ActiveX
ActiveX
Document COM Structured storage DCOM OLE OLE Automation Transaction Server

DirectX .NET Framework Universal Windows
Windows
Platform Windows
Windows
Mixed Reality Windows
Windows
Runtime WinUSB

Games

Solitaire Collection

Discontinued

Games

3D Pinball Chess Titans FreeCell Hearts InkBall Hold 'Em Purble Place Reversi Spider Solitaire Solitaire Tinker

Apps

ActiveMovie Anytime Upgrade Address Book Backup and Restore Cardfile CardSpace Contacts Desktop Gadgets Diagnostics DriveSpace DVD Maker Easy Transfer Fax File
File
Manager Food & Drink Help and Support Center Health & Fitness HyperTerminal Internet Explorer Journal Media Center Meeting Space Messaging Messenger Mobile Device Center Movie Maker MSN
MSN
Dial-up NetMeeting NTBackup Outlook Express Travel Photo Gallery Photo Viewer Program Manager Steps Recorder WinHelp Write

Others

ScanDisk File
File
Protection Media Control Interface Next-Generation Secure Computing Base POSIX subsystem Interix Video for Windows Windows
Windows
SideShow Windows
Windows
Services for UNIX Windows
Windows
System Assessment Tool WinFS

Spun off to Microsoft
Microsoft
Store

DVD Player Hover! Mahjong Minesweeper

v t e

Package managers

Package format

Compiled packages (executable)

Windows

Allmyapps Cygwin Microsoft
Microsoft
Store Npackd NSIS NuGet

Chocolatey

ProGet wpkg

macOS

Mac App Store

Linux and other Unix-like

dpkg

APT aptitude dselect Ubuntu Software
Software
Center

RPM

YUM DNF APT-RPM up2date urpmi ZYpp

tarball

slapt-get slackpkg netpkg swaret

Other

AppImage Autopackage Conary Flatpak Nix PackageKit pacman PBI PETget PISI Portage Snappy Upkg

Solaris

IPS Pkgutil

z/OS

SMP/E

Embedded OS

ipkg opkg

Mobile OS

Amazon Appstore App Store Cydia F-Droid GetJar Google Play Microsoft
Microsoft
Store RPM SlideME Windows Phone
Windows Phone
Store

Gaming console

DSi Shop Nintendo eShop PlayStation Store Wii Shop Channel Xbox
Xbox
Games Store

Cross-platform

OpenPKG pkgsrc Zero Install

Web browsers

Chrome Web Store Mozilla Add-ons

Uncompiled packages (source code)

Linux

ABS apt-build Compile Portage Sorcery BitBake

macOS

Fink MacPorts Homebrew pkgsrc

BSD

ports collection Free BSD
BSD
Ports pkgsrc

List Category Commons

v t e

Software
Software
distribution platforms and content delivery networks

App store Cloud gaming Digital library Online game store Package manager Software
Software
distribution Streaming media

Active

Personal computer

Allmyapps Amazon Digital Game Store Battle.net Big Fish Games Chrome Web Store Digital River Direct2Drive DotEmu GOG.com GameHouse GameShadow GamersGate Games for Windows
Windows
– Live Game Jolt GNOME Software Green Man Gaming Humble Store Mac Games Arcade itch.io Mac App Store MacUpdate Metaboli/GamesPlanet Microsoft
Microsoft
Store MSN
MSN
Games Origin Playism Playster Pogo.com Pokki Steam Ubuntu Software
Software
Center Uplay WildTangent

Video game consoles

GameFly Microsoft
Microsoft
Store Nintendo eShop PlayStation Now PlayStation Store Wii Shop Channel Xbox
Xbox
Store Xbox
Xbox
Live Arcade

Mobile

Amazon Appstore Appsfire Apple App Store Aptoide BlackBerry World Cafe Bazaar Cydia F-Droid GamersGate GetJar Google Play Handango Microsoft
Microsoft
Store Samsung Apps SlideME Opera Mobile Store Playster Ubuntu App Store Windows Phone
Windows Phone
Store

Arcade

ALL.Net NESiCAxLive E-Amusement

Discontinued

Desura GameAgent GameTap Games for Windows
Windows
Marketplace Impulse Intel AppUp Jumboplay Kazaa N-Gage Nokia Store OnLive PlayNow Arena Stardock Central Triton Windows
Windows
Marketplace Windows Marketplace
Windows Marketplace
for Mobile Yahoo! Games Zune

.