William Steinway
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William Steinway, also known as Wilhelm Steinway (born Wilhelm Steinweg; March 5, 1835 – November 30, 1896), son of
Steinway & Sons Steinway & Sons, also known as Steinway (), is a German-American piano company, founded in 1853 in Manhattan by German piano builder Heinrich Engelhard Steinweg (later known as Henry E. Steinway). The company's growth led to the opening of a ...
founder
Henry E. Steinway Heinrich Engelhard Steinweg, anglicized name Henry Engelhard Steinway, (February 22, 1797 – February 7, 1871)B ...
, was a businessman and civic leader who was influential in the development of Astoria, New York City.


Germany

Steinway was born in
Seesen Seesen is a town and municipality in the district of Goslar, in Lower Saxony, Germany. It is situated on the northwestern edge of the Harz mountain range, approx. west of Goslar. History The Saxon settlement of ''Sehusa'' was first mentioned i ...
, Brunswick, Germany, the fourth son of
Henry Engelhard Steinway Heinrich Engelhard Steinweg, anglicized name Henry Engelhard Steinway, (February 22, 1797 – February 7, 1871)B ...
. In Germany, he received an elementary education and was also given instruction in languages and music. He then became an
apprentice Apprenticeship is a system for training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study (classroom work and reading). Apprenticeships can also enable practitioners to gain a ...
in a piano factory, where he spent two years.


Steinway & Sons

He came to the United States with his father and brothers in 1850. With his father and his brothers Charles and Henry, he founded the firm of Steinway & Sons in 1853. In 1876, he became the official head of the firm, after he had done the decisions factually since 1871 when his father died, and in regard of representation since 1860 when he was the speaker to inaugurate the new plant at 4th Avenue/ 52nd Street, New York City. In 1866, Steinway erected
Steinway Hall Steinway Hall (German: ) is the name of buildings housing concert halls, showrooms and sales departments for Steinway & Sons pianos. The first Steinway Hall was opened in 1866 in New York City. Today, Steinway Halls and are located in cities such ...
to make a place for the exhibition of the highest musical skill. It was a huge success for the company. He also founded the Steinway Concert & Artist department, which is still working today. In 1870, after purchasing property from the widow of Benjamin Pike, Jr., which included the Mansion which would later be named for him, William began building a company town, Steinway Village, on in northern
Astoria, New York Astoria is a neighborhood in the western portion of the New York City borough of Queens. Astoria is bounded by the East River and is adjacent to three other Queens neighborhoods: Long Island City to the southwest, Sunnyside to the southeast, ...
. Avoiding the crowded streets and labor problems associated with operating in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, he directed the construction of the Steinway Piano Factory on this land, a large facility still in operation today. Near the factory was housing for his workers, a church, library and kindergarten as well as a public trolley line. In 1929, a resort area which Steinway developed just east of Astoria, in North Beach, was converted into North Beach Airport, later renamed
LaGuardia Airport LaGuardia Airport is a civil airport in East Elmhurst, Queens, New York City. Covering , the facility was established in 1929 and began operating as a public airport in 1939. It is named after former New York City mayor Fiorello La Guardia ...
. His successor in the company was .


Marriage

Steinway married Regina Roos in
Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...
in April 1861. He was 26 and she 17 and the couple were deeply in love. The marriage lasted 16 years and included a series of affairs which Steinway found devastating, according to his personal diaries. While married to Steinway, Regina became pregnant six times, three of which ended in miscarriage or stillbirth. One son was illegitimate and moved with his mother to France when she divorced in 1876. Steinway later happily remarried.


Daimler cars

Steinway also became involved in
Daimler AG The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactu ...
's first venture into American markets. Through his connections with designer and Daimler confidant
Wilhelm Maybach Wilhelm Maybach (; 9 February 1846 – 29 December 1929) was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of Designers". From the late 19th ce ...
, Steinway met
Gottlieb Daimler Gottlieb Wilhelm Daimler (; 17 March 1834 – 6 March 1900) was a German engineer, industrial designer and industrialist born in Schorndorf ( Kingdom of Württemberg, a federal state of the German Confederation), in what is now Germany. He w ...
during a stay in Germany in 1888. Their conversations would invariably revolve around one subject: production of Daimler engines in America. Steinway, like Daimler, quite rightly believed these was a bright future for the internal combustion engine and automobile. After William Steinway returned to America, plans quickly materialized. On September 29, 1888, Daimler Motor Company of New York was founded and initially produced
gasoline Gasoline (; ) or petrol (; ) (see ) is a transparent, petroleum-derived flammable liquid that is used primarily as a fuel in most spark-ignited internal combustion engines (also known as petrol engines). It consists mostly of organic c ...
and
petroleum Petroleum, also known as crude oil, or simply oil, is a naturally occurring yellowish-black liquid mixture of mainly hydrocarbons, and is found in geological formations. The name ''petroleum'' covers both naturally occurring unprocessed crud ...
engines for stationary and marine applications. Steinway and Daimler also started seriously considering the production of automobiles in America, as shipping costs and custom duties prevented importation of highly coveted "old-world" automobiles. From 1892 until c. 1896–97 the "American Daimler" was produced in the premises of the Steinway Astoria plant, full copies of the German cars. Following Steinway's early death in 1896, his heirs weren't convinced about the project and sold all their shares to the General Electric Company in 1898. The factory was renamed Daimler Manufacturing Company. Nonetheless, the hand polished wood inside the Daimler AG company's luxury top brand cars named
Maybach Maybach (, ) is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of ''Luftschiffbau Zeppelin GmbH'', and ...
is still () made by Steinway's factory in Hamburg, Germany.


Public transit

During the 1890s, Steinway began a project to extend his company town's horse-drawn trolley line under the
East River The East River is a saltwater tidal estuary in New York City. The waterway, which is actually not a river despite its name, connects Upper New York Bay on its south end to Long Island Sound on its north end. It separates the borough of Quee ...
and into midtown Manhattan. This project would eventually lead to the
IRT Flushing Line The IRT Flushing Line is a rapid transit route of the New York City Subway system, named for its eastern terminal in Flushing, Queens. It is operated as part of the A Division. The Interborough Rapid Transit Company (IRT), a private operator, ...
. Although he died before the completion of the project, the tunnels that were dug under the East River were named the
Steinway Tunnel The Steinway Tunnel is a pair of tubes carrying the IRT Flushing Line () of the New York City Subway under the East River between 42nd Street in Manhattan and 51st Avenue in Long Island City, Queens, in New York City. It was originally designed ...
s after him. The dirt removed from the tunnels was formed into a small island in the middle of the East River, now called U Thant Island. Steinway served as head of the New York Subway Commission, the group that planned the
New York City Subway The New York City Subway is a rapid transit system owned by the government of New York City and leased to the New York City Transit Authority, an affiliate agency of the state-run Metropolitan Transportation Authority (MTA). Opened on October ...
network.


Legacy

William Steinway died on November 30, 1896, and was buried at
Green-Wood Cemetery Green-Wood Cemetery is a cemetery in the western portion of Brooklyn, New York City. The cemetery is located between South Slope/ Greenwood Heights, Park Slope, Windsor Terrace, Borough Park, Kensington, and Sunset Park, and lies several blo ...
. Main Street in Astoria has been renamed
Steinway Street Steinway Street is a major street in the borough of Queens in New York City, New York, in the United States. Steinway Street is a 2.4 mile two-way street that runs north-south between Berrian Boulevard in Astoria and Northern Boulevard in Lon ...
in his honor, and today a station on the
IND Queens Boulevard Line The IND Queens Boulevard Line, sometimes abbreviated as QBL, is a line of the B Division of the New York City Subway in Manhattan and Queens, New York City, United States. The line, which is underground throughout its entire route, contains 23 ...
( trains) is named
Steinway Street Steinway Street is a major street in the borough of Queens in New York City, New York, in the United States. Steinway Street is a 2.4 mile two-way street that runs north-south between Berrian Boulevard in Astoria and Northern Boulevard in Lon ...
. The Smithsonian's
National Museum of American History The National Museum of American History: Kenneth E. Behring Center collects, preserves, and displays the heritage of the United States in the areas of social, political, cultural, scientific, and military history. Among the items on display is t ...
launched an online edition of "The William Steinway Diary" in December 2010 to coincide with a special display of the diary. The exhibition, titled, "A Gateway to the 19th Century: The William Steinway Diary, 1861–1896," was on view in the Albert H. Small Documents Gallery from Dec. 17, 2010 through April 8, 2011. In the diaries, Steinway documented more than 36 years of his life through near-daily notes in nine volumes and some 2,500 pages, beginning eight days after the first shots of the Civil War were fired and three days before his wedding. The exhibition of the diary included select diary passages, Steinway family photographs, maps and advertisements, and documentation of his role in the creation of the New York City subway and the company town of Steinway in Queens, N.Y. Recognizing the diary's historical significance, the late Henry Ziegler Steinway, Steinway's grandson and former president of Steinway & Sons, donated the diary to the museum in 1996. A complete transcription of the diary alongside high-resolution scans of each handwritten page are available on "The William Steinway Diary" website from the Smithsonian National Museum of American History. The site provides a detailed look at Steinway's firsthand account of the period's financial panics, labor unrest and rise of the German immigrant class. Primary source material is contextualized with more than 100 images from Steinway family archives and related essays.


See also

* Steinway Mansion


References


External links


William Steinway's diary, family tree of the Steinway family, photos and more in the Smithsonian Institution's ''National Museum of American History''

The Steinway & Sons Collection in ''La Guardia and Wagner Archives''
{{DEFAULTSORT:Steinway, William 1835 births 1896 deaths People from Queens, New York People from the Duchy of Brunswick People from Goslar (district) Burials at Green-Wood Cemetery
William William is a male given name of Germanic origin.Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford University Press, 2nd edition, , p. 276. It became very popular in the English language after the Norman conquest of Engl ...
American musical instrument makers German musical instrument makers German emigrants to the United States American manufacturing businesspeople Piano makers Purveyors to the Imperial and Royal Court American artists 19th-century American businesspeople