William L. Hendricks (May 3, 1904 – March 29, 1992) was a former
USMCR Colonel who was the key figure in setting up the "Toys for Tots"
program. Aside from his USMCR career, he also worked in the film
industry for many years, initially as a documentary producer for the
United States Army, then as a production executive at Warner Bros.,
where he eventually became the final producer of the Looney Tunes
series.
In 1947 Hendricks, then a Major in the USMCR, was asked by his wife
Diane to donate some toys (including ones she had made herself) to an
organization that gave out toys to needy children. However, his
research found that no such organisation existed, and he resolved to
start one himself. He led a toy collection in the
Los Angeles

Los Angeles area
with several family and friends that eventually amassed some 5,000
toys. This pilot program proved so successful that the Marine Corps
adopted it as an official campaign the following year, and Hendricks
helped make it even more of a success by using his contacts through
Warner Bros.

Warner Bros. to persuade many celebrities to support the charity.[1]
His career as a documentary producer saw him win an Academy Honorary
Award in 1961 for his part in the Marine Corps documentary A Force in
Readiness. In 1967 he was asked by
Warner Bros.

Warner Bros. to take over as head
of their newly reformed animation studio, as well as becoming overall
head of the
Looney Tunes

Looney Tunes franchise. The new animation studio lasted
only two years and produced few cartoons of note before shutting down
in 1969. However, Hendricks remained in a supervisory role, overseeing
production on
The Bugs Bunny Show

The Bugs Bunny Show and other television shows featuring
Looney Tunes

Looney Tunes cartoons. He remained in this role until 1977, when he
finally retired from the film industry at the age of 73.
References[edit]
^ Toys for Tots: Origin and Evolution
External links[edit]
Biography portal
William L. Hendricks on IMDb
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Academy Honorary Award
1928–1950
Warner Bros.

Warner Bros. /
Charlie Chaplin

Charlie Chaplin (1928)
Walt Disney

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Shirley Temple

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D. W. Griffith

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The March of Time

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Harold Rosson (1936)
Edgar Bergen

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Museum of Modern Art

Museum of Modern Art Film Library /
Mack Sennett

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J. Arthur Ball /
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Deanna Durbin

Deanna Durbin and
Mickey Rooney

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Gordon Jennings, Jan Domela, Devereaux Jennings, Irmin Roberts, Art
Smith, Farciot Edouart, Loyal Griggs, Loren L. Ryder, Harry D. Mills,
Louis Mesenkop, Walter Oberst /
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Douglas Fairbanks

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Judy Garland

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Nagel)/ Technicolor Company (1939)
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Nathan Levinson (1940)
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Charles Boyer

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George Pal
.jpg)
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Bob Hope

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Margaret O'Brien

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Harold Russell

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James Baskett

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and
George Kirke Spoor

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Monsieur Vincent

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Adolph Zukor

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Stan Laurel

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Hayley Mills
.jpg/440px-Hayley_MIlls_and_Firdous_Bamji_at_the_Kennedy_Center,_Washington_D.C_(cropped).jpg)
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William L. Hendricks / Fred L. Metzler /
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William J. Tuttle

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Bob Hope

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John Chambers /
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_01_Crisco_edit.jpg/440px-Grant,_Cary_(Suspicion)_01_Crisco_edit.jpg)
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Groucho Marx

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1976–2000
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Laurence Olivier

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King Vidor

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Hal Elias /
Alec Guinness

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Henry Fonda
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Henry Fonda (1980)
Barbara Stanwyck

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Mickey Rooney

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Hal Roach
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Hal Roach (1983)
James Stewart
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National Endowment for the Arts

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Paul Newman

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Eastman
Kodak

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National Film Board of Canada

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Sophia Loren

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Myrna Loy

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Satyajit Ray
.jpg)
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Michelangelo Antonioni

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Kirk Douglas

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Chuck Jones

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Lauren Bacall
.jpg)
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James Earl Jones
.jpg/440px-James_Earl_Jones_(8516667383).jpg)
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D. A. Pennebaker

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George Stevens Jr.

George Stevens Jr. (2012)
Angela Lansbury
.jpg/440px-Angela_Lansbury_(8356239174).jpg)
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Steve Martin

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Lynn Stalmaster /
Anne V. Coates / Frederick Wiseman
(2016)
Charles Burnett /
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Donald Sutherland / Agnès Varda
(2017)
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