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''Whitelines'' is an
English language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the ...
magazine covering snowboarding culture published by Factory Media.


History

Founded in 1995, ''Whitelines'' began publishing under Jim Peskett, owner of Permanent Publishing, with former British professional snowboarder Tudor ‘Chod’ Thomas as editor. Its sister skateboarding magazine, ''Sidewalk Surfer'' (now '' Sidewalk'') shared the same office in
Abingdon, Oxfordshire Abingdon-on-Thames ( ), commonly known as Abingdon, is a historic market town and civil parish in the ceremonial county of Oxfordshire, England, on the River Thames. Historically the county town of Berkshire, since 1974 Abingdon has been admin ...
. They were later joined by '' The Surfer's Path'' and ''Dig BMX''. The magazine's name, which plays on freeride snowboarding and drugs culture, was originally spelt out as two words (White Lines). Over the years - for the sake of a simpler logo and the website URL - it has merged to become ''Whitelines''. At the time of its launch, the only other British snowboard magazine on the shelves was Snowboard UK. Initially something of a fanzine, ''Whitelines'' targeted a core readership, differentiating itself from the competition through its forthright opinions and an irreverent sense of humour. Early articles included ‘Freak Speak’ (in which the editor interviewed Oxford's local tramps), a tour of the UK's best rollercoasters and an in depth tutorial on ‘How to drive like The Sweeney’. Tudor ‘Chod’ Thomas now admits that these were partly included for lack of actual snowboarding photos. The first issue of ''Whitelines'' was published in October 1995 and featured Burton-sponsored British snowboarder Chris Moran on the cover. Moran later went on to become one of the magazine's editors, alongside Matt Barr, before the two of them left to found the ACM writing group, which still contributes regular articles to the magazine. The current editor, Ed Blomfield, joined in 2005, and is assisted by Andrew Duthie. Chod, who by this time focused solely on graphic design, left the magazine in 2007. Other members of the ''Whitelines'' editorial team have included the
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Ed Leigh Ed Leigh (born 15 July 1975) is a British sports presenter and commentator. Broadcasting career Ed Leigh is part of the presenting team for the BBC2 show ''Ski Sunday'' and regularly works for Red Bull TV on a host of live events from skateboardin ...
and photographer James McPhail. ''Whitelines'' is also credited with kick-starting the photographic career of Nick Hamilton, who worked as a staffer at Permanent Publishing alongside skate lensman Wig Worland before leaving ''Whitelines'' to become photo editor at ''
Transworld Snowboarding ''Transworld Snowboarding'' was an American magazine and website dedicated to snowboarding culture. When it closed, the magazine had most recently been published four times a year (for many years, ''Transworld Snowboarding'' published 10 issues ...
''. Over the years ''Whitelines'' has developed from its early fanzine style to a respected snowboard journal, and regularly features the work of some of the best international snowboard photographers, including Jeff Curtes, Blotto, Andy Wright and Scott Serfas. Regular columnists have included pro snowboarders Devun Walsh and
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. In 2005, Benedek chose a cover-mounted DVD on Whitelines as the means to distribute his acclaimed film, ‘91 Words for Snow’, in the UK. ''Whitelines'' has helped spawn the careers of many of Britain's professional snowboarders, such as Danny Wheeler, Tyler Chorlton, Jenny Jones, Dan Wakeham, Scott McMorris, Dom Harington, Ben Kilner and Jamie Nicholls. It has also taken riders to many unusual snowboarding destinations, including
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, and Kashmir. In 2007, the magazine joined Factory Media as part of the merger of three leading specialist sports publishers: Action Sports Media (ASM), Permanent Publishing and 4130 Publishing. It was based in Farringdon, London.


Final Issue*

The final issue of ''Whitelines'' was the March 2015 version (#120). At the time of Ed Blomfield leaving the magazine it was expected to continue in print, however the owners Factory Media announced in the summer of 2015 that print production would cease and they would live on in digital format via the whitelines.com website. *Under the new management of Any Day Media print publication resumed, again under Ed's direction, resulting in the annual issues; 121 & 122.


Awards

In 2007 Ed Blomfield was named New Editor of the Year at the PTC New Journalist Awards. In 2010 ''Whitelines'' won ‘Best Cover’ in the sports category of the Maggies Awards. The winning cover, from issue 82, was shot in Iceland and featured British snowboarder Colum Mytton. It was designed by former WL art director Nick Butterfield.


New Media

''Whitelines'' magazine's website, whitelines.com, is a growing as a part of the ''Whitelines'' brand and focuses on snowboarding news, videos and competitions. Whitelines.com is part of the Mpora network, which is shared between all of the Factory Media titles. Whitelines also sends out a popular and much imitated newsletter, the Friday Fix, to subscribers. The weekly
email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" mean ...
includes snowboarding news, video links and a desktop wallpaper.


References

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External links


Whitelines Magazine
1995 establishments in the United Kingdom 2015 disestablishments in the United Kingdom Defunct magazines published in the United Kingdom Magazines established in 1995 Magazines disestablished in 2015 Magazines published in London Online magazines published in the United Kingdom Online magazines with defunct print editions Snowboarding magazines Sports magazines published in the United Kingdom