Warner Premiere was an American

direct-to-video Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy w ...

label of

Warner Bros. Home Entertainment Warner Bros. Home Entertainment Inc. (formerly known as Warner Home Video and WCI Home Video and sometimes credited as Warner Home Entertainment) is the home video distribution division of Warner Bros. It was founded in 1978 as WCI Home Video ...

, itself a subsidiary of Warner Bros.

History

Early years (2006–2008)

In 2006,

announced that they would enter the market of releasing original direct-to-video films, a market that has proven lucrative for studios over the past few years. They announced much of their output would be follow-ups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made. The first release under the Warner Premiere banner was the prequel film '' The Dukes of Hazzard: The Beginning''. Their second title release was a sequel to the 1999 horror film ''

House on Haunted Hill ''House on Haunted Hill'' is a 1959 American horror film produced and directed by William Castle, written by Robb White and starring Vincent Price, Carol Ohmart, Richard Long, Alan Marshal, Carolyn Craig and Elisha Cook Jr. Price plays an ...

'' titled ''

Return to House on Haunted Hill ''Return to House on Haunted Hill'' is a 2007 American horror film and the sequel to the 1999 film ''House on Haunted Hill''. Directed by Víctor Garcia and written by William Massa, the film stars Amanda Righetti, Tom Riley, Cerina Vincent and ...

''. In addition to the live-action output, the label was used for several direct-to-video animated films from Warner's corporate siblings such as

DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...

and Warner Bros. Animation. The label released '' Get Smart's Bruce and Lloyd: Out of Control'' – a spin-off of the 2008 film ''

Get Smart ''Get Smart'' is an American comedy television series parodying the secret agent genre that had become widely popular in the first half of the 1960s, with the release of the ''James Bond'' films. It was created by Mel Brooks and Buck Henry, an ...

'' – on DVD and

Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of st ...

on July 1, 2008. The film follows the adventures of the two tech experts from the first film played by

Masi Oka is a Japanese actor, producer, and digital effects artist who became widely known for starring in NBC's '' Heroes'' as Hiro Nakamura and in CBS's '' Hawaii Five-0'' as Doctor Max Bergman. Early life Oka was born in Tokyo, Japan, to Setsuko Oka ...

and

Nate Torrence Nathan Andrew Torrence (born December 1, 1977) is an American comedic actor known for several TV and film roles, most notably including Devon from ''She's Out of My League'', Wade from HBO‘s ''Hello Ladies'', Sully on the CW series ''Supernatu ...

, respectively. It was also written by the two writers of the previous film.

Later years (2008–2013)

On July 29, 2008, Warner Premiere released '' Lost Boys: The Tribe'', a sequel to the 1987 horror film ''

The Lost Boys ''The Lost Boys'' is a 1987 American supernatural black comedy horror film directed by Joel Schumacher, produced by Harvey Bernhard with a screenplay written by Jeffrey Boam, Janice Fischer and James Jeremias, from a story by Fischer and Jerem ...

'', on DVD and Blu-ray.

Corey Feldman Corey Scott Feldman (born July 16, 1971) is an American actor and musician. As a youth, he became well known for roles in the 1980s in films such as '' Friday the 13th: The Final Chapter'' (1984), ''Gremlins'' (1984), ''The Goonies'' (1985), a ...

reprised his role of vampire hunter Edgar Frog;

Corey Haim Corey Ian Haim (December 23, 1971 – March 10, 2010) was a Canadian actor. He starred in a number of 1980s films, such as '' Lucas'', '' Silver Bullet'', ''Murphy's Romance'', '' License to Drive'' and '' Dream a Little Dream''. His role along ...

appeared in a cameo. In September 2008, Warner Premiere released the direct-to-DVD sequel of

Hilary Duff Hilary Erhard Duff (born September 28, 1987) is an American actress and singer. She is the recipient of various accolades, including seven Nickelodeon Kids' Choice Awards, four Teen Choice Awards and two Young Artist Awards. She began her acti ...

's hit film ''

A Cinderella Story ''A Cinderella Story'' is a 2004 American teen romantic comedy film directed by Mark Rosman, written by Leigh Dunlap and starring Hilary Duff, Chad Michael Murray, Jennifer Coolidge, and Regina King. A modernization of the classic Cinderella ...

'' titled '' Another Cinderella Story'', starring

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring a ...

. After the

2009 Sundance Film Festival The 2009 Sundance Film Festival was held during January 15, 2009 until January 25 in Park City, Utah. It was the 25th iteration of the Sundance Film Festival. Award winners *Grand Jury Prize: Documentary - '' We Live in Public'' *Grand Jury Prize ...

, Warner Bros. announced through Warner Premiere that the film ''

Spring Breakdown ''Spring Breakdown'' is a 2009 American comedy film directed by Ryan Shiraki and starring Amy Poehler, Parker Posey, and Rachel Dratch. The movie was originally filmed in 2006 and was then sold to Warner Independent Pictures, where it sat on the ...

'' would be released straight-to-DVD on April 9 according to Home Media Magazine. A sub-label of Warner Premiere was Raw Feed, which released horror/thriller films and Warner Premiere Digital, which released original internet projects. Due to growing economic uncertainty and being a huge slump on the DVD market, Warner Bros. announced in 2012 that it had shut down Warner Premiere after six years of operation. Despite this, titles continued to be published under the Warner Premiere label until the following year, the last being

Scooby-Doo! Stage Fright ''Scooby-Doo! Stage Fright'' is a 2013 direct-to-DVD animated musical comedy horror film, and the twenty-first entry in the direct-to-video series of ''Scooby-Doo'' films. It was released on August 20, 2013, by Warner Premiere, the last film to be ...

Filmography

References

External links

Warner Premiere
{{Authority control Film production companies of the United States 2006 establishments in the United States 2013 disestablishments in the United States Warner Bros. divisions