WWJK (107.3 FM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

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Green Cove Springs, Florida Green Cove Springs is a city in and the county seat of Clay County, Florida, United States. The population was 5,378 at the 2000 census. As of 2010, the population recorded by the U.S. Census Bureau was 6,908. The city is named after the portio ...

, and serving the

Greater Jacksonville The Jacksonville Metropolitan Area, also called the First Coast, Metro Jacksonville, or Northeast Florida, is the metropolitan area centered on the principal city of Jacksonville, Florida and including the First Coast of North Florida. According ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. The station broadcasts a

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent the middle ground between classic rock and active rock ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

and is owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

WWJK's radio studios are on Central Parkway in Jacksonville's

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neighborhood, and the

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is off Hogan Road in the Arlington section.

History

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

in May 1977 as

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

WJEE. In 1981, it switched to

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

as WCRJ. In 1991, the call sign changed to WROO as "Rooster Country". On December 19, 2005 it became the new home for alternative rock station WPLA "Planet Radio". While WPLA saw its ratings rise after the frequency change, the station began losing ground when it had to split the alternative rock audience when 102.9 WXXJ (now WEZI (FM), WEZI) signed on in 2009. On August 4, 2010 the station flipped to classic hits-formatted "Magic 107.3", competing primarily against WJGL. On October 13, 2010, WPLA changed call letters to WJGH. Neal Sharpe was named program director and assumed the position on November 18, 2010. On April 18, 2012 in radio, 2012 the station flipped to adult hits as "107.3 Jack FM" (later adopting the call sign WWJK to go with the new Jack-FM branding). In May 2013, program director Skip Kelly (formerly of WFKS, KIIS-FM, KYSR and WXKS-FM) was brought in. On April 17, 2017 WWJK dropped the "Jack FM" brand and re-branded as "107.3 Jacksonville", with no change in format. The branding would be short-lived, as the station would re-brand again on May 26 as "107.3 The River". On March 8, 2019 WWJK flipped to

again as "107.3 Planet Radio", returning the brand and format to both WWJK and a full-power signal. The syndicated ''Lex and Terry'' morning show also returned to the station.

References

External links

Planet Radio Jacksonville Facebook
* {{iHeartMedia Radio stations in Jacksonville, Florida, WJK Mainstream rock radio stations in the United States Radio stations established in 1977 IHeartMedia radio stations 1977 establishments in Florida