WRRM (98.5 MHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Cincinnati, Ohio Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line w ...

. The station is owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

, broadcasting an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. For much of November and December, it switches to

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ...

. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are located on Montgomery Road in North Cincinnati. WRRM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

of 18,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

site is on Radcliff Drive in Cincinnati, near Mill Creek.Radio-Locator.com/WRRM
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History

Beautiful music

On October 1, 1959 the station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...

as WAEF, a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

station at 104.3 FM. It played quarter hour sweeps of instrumental

cover song In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of pop hits, as well as

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

and

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...

show tunes. The station moved to 98.5 in 1964 and increased its power. In 1972, the station was acquired by

Susquehanna Broadcasting The Susquehanna Pfaltzgraff Company was a conglomerate of companies that started in the 19th century with Johann George Pfaltzgraff's emigration from Germany to York, Pennsylvania (in the Susquehanna Valley). Johann Pfaltzgraff was a potter and ...

and switched its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

to WLQA, still with "beautiful music". Over time, the station's audience was beginning to age; in response, WLQA increased the soft vocals and eased up on the instrumentals in an effort to attract younger listeners.

Soft AC

The station changed its call letters to WRRM and has used the identifier "Warm 98" since first switching to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format in late 1980. To ease the transition to "Warm 98", the station played many of the same songs as it did before, only now they would be performed by the original vocal artists instead of by "beautiful music" orchestras. "Warm 98" was not just one of the first "soft hits" stations in the country, but among the few stations of the genre that has kept this format under the same call sign and identifier for more than four decades. "Warm 98" quickly became popular with women and

Baby Boomers Baby boomers, often shortened to boomers, are the Western demographic cohort following the Silent Generation and preceding Generation X. The generation is often defined as people born from 1946 to 1964, during the mid-20th century baby boom. ...

at a time when many of them wanted soft music but didn't care for instrumental easy listening. WRRM played the softer Top 40 hits of the last 20 years. Its initial

playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sev ...

featured

The Carpenters The Carpenters (officially known as Carpenters) were an American vocal and instrumental duo consisting of siblings Karen (1950–1983) and Richard Carpenter (born 1946). They produced a distinct, soft, musical style, combining Karen's contr ...

Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...

Stevie Wonder Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, pop, s ...

Fleetwood Mac Fleetwood Mac are a British-American rock band, formed in London in 1967. Fleetwood Mac were founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer, before bassist John McVie joined the line-up for their epo ...

and

Dan Fogelberg Daniel Grayling Fogelberg (August 13, 1951 – December 16, 2007) was an American musician, songwriter, composer, and multi-instrumentalist. He is known for his 1970s and 1980s songs, including " Longer" (1979), " Same Old Lang Syne" (1980), and ...

. The office-friendly format proved to be a real ratings winner.

Move to Mainstream AC

In the early 2000s, WRRM dropped the 1970s titles from its playlist and added more current and upbeat songs from the Adult Contemporary chart, playing

Maroon 5 Maroon 5 is an American pop rock band from Los Angeles, California. It currently consists of lead vocalist Adam Levine, keyboardist and rhythm guitarist Jesse Carmichael, lead guitarist James Valentine (musician), James Valentine, drummer Matt ...

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bo ...

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her campy style, she has been referred to ...

Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical ...

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to th ...

and

Ed Sheeran Edward Christopher Sheeran (; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently re ...

. The playlist also features songs from the 1980s and 90s from artists such as

Billy Joel William Martin Joel (born May 9, 1949) is an American singer, pianist and songwriter. Commonly nicknamed the "Piano Man" after his album and signature song of the same name, he has led a commercially successful career as a solo artist since th ...

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over ...

Journey Journey or journeying may refer to: * Travel, the movement of people between distant geographical locations ** Day's journey, a measurement of distance ** Road trip, a long-distance journey on the road Animals * Journey (horse), a thoroughbred ra ...

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...

Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer and actress. Nicknamed "Honorific nicknames in popular music, The Voice", she is Whitney Houston albums discography, one of the bestselling music artists ...

and

Rod Stewart Sir Roderick David Stewart (born 10 January 1945) is a British rock and pop singer and songwriter. Born and raised in London, he is of Scottish and English ancestry. With his distinctive raspy singing voice, Stewart is among the best-selling ...

. The station's former frequency of 104.3 on the FM dial is now home to WNLT, a

Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...

outlet broadcasting the '' K-Love'' network.

Past programming

For ten years, ending in February 2010, WRRM aired five hours of

Smooth Jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the ...

on Saturday nights hosted by midday personality Chris Lynn. The last time a Cincinnati FM station ran the Smooth Jazz format on a full-time basis was WVAE ("94.9 The Wave"), which ran from 1995 to 1999; however, the format had returned to the AM dial (albeit satellite-fed) on WCIN, but the station dropped it in May 2009, leaving the Cincinnati radio market without a smooth jazz outlet. Sunday mornings featured the long-running "Sunday Morning Music Hall" hosted by Cincinnati Ballet Music Director Carmon DeLeone. The show first aired on Easter Sunday in 1991 and ended its 16½ year run on January 6, 2008.

References

External links

Warm 98.5 website
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RRM RRM may refer to: * River and Rowing Museum in Henley-on-Thames, Oxfordshire, England * Radio resource management * RNA recognition motif * Robotic Refueling Mission, carried by STS-135 to the International Space Station * A Residential Reentry ...

Cumulus Media radio stations