WMGI, "100.7 Mix FM", is an FM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

owned by Midwest Communications, Inc. in Terre Haute, Indiana. The station operates on the FM radio frequency of 100.7 MHz, FM channel 264. The studios are located at 925 Wabash Avenue in

Terre Haute Terre Haute ( ) is a city in and the county seat of Vigo County, Indiana, United States, about 5 miles east of the state's western border with Illinois. As of the 2010 census, the city had a population of 60,785 and its metropolitan area had a ...

History

On December 31, 1994, WMGI dropped

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

for

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "cont ...

as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "

What Is Love "What Is Love (Baby Don't Hurt Me)" is a song recorded by Trinidadian-German Eurodance artist Haddaway for his debut album, '' The Album'' (1993). The song was released in 1993 as the album's lead single. It was a hit in Europe, becoming a numbe ...

" by

Haddaway Nestor Alexander Haddaway (born 9 January 1965) is a Trinidadian-born German singer best known for his 1993 hit single " What Is Love", which reached number 1 in 13 countries. Early life Nestor Alexander Haddaway was born in Trinidad and Tobago ...

. Ratings doubled and WMGI was second to

WTHI-FM WTHI-FM (99.9 MHz; "HI-99") is a radio station running a country music format in Terre Haute, Indiana. The station's studios and broadcast tower are located along Ohio Street in downtown Terre Haute. The station is owned by Midwest Communication ...

. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on

April Fool's Day April Fools' Day or All Fools' Day is an annual custom on 1 April consisting of practical jokes and hoaxes. Jokesters often expose their actions by shouting "April Fools!" at the recipient. Mass media can be involved in these pranks, which ma ...

, at a time when he was still testifying in the O.J. Simpson trial.

References

External links

* MGI Contemporary hit radio stations in the United States Midwest Communications radio stations {{Indiana-radio-station-stub