WLUV (1520 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Loves Park, Illinois Loves Park is a city in Boone and Winnebago counties in the U.S. state of Illinois. Most of the city is in Winnebago County, with a tiny sliver in the east located in Boone County. The population was 23,996 at the 2010 census, up from 20,044 in ...

, United States, the station serves the Rockford area with a non-directional signal. The station airs a

Conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...

Christian format, and is an owned and operated affiliate of

VCY America VCY America, is a traditional, evangelical, conservative Christian ministry based in Milwaukee, Wisconsin. The VCY America Radio Network maintains a format of Christian talk and teaching, as well as traditional Christian music through its broadca ...

. 1520 AM is a United States

clear-channel A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-cou ...

frequency, on which

WWKB WWKB (1520 AM) is a commercial radio station in Buffalo, New York. It broadcasts a sports betting radio format and is owned and operated by Audacy, Inc. Most programming is from the co-owned BetQL Radio Network, with some shows from CBS Sports R ...

in Buffalo, New York and KOKC in Oklahoma City, Oklahoma share Class A status. WLUV must drastically reduce nighttime power in order to protect the nighttime skywave signals of the Class A stations.

History

The station began broadcasting on September 29, 1962.Ghrist, John R. (1996). ''Valley Voices: A Radio History''. Crossroads Communications. p. 481-484.History Cards for WLUV
fcc.gov. Retrieved December 2, 2021.Haas, Kevin.
WLUV Radio In Rockford, Which Gave Many DJs And Musicians Their First Shot, Sold To Milwaukee Network
, ''Fox River Current''. November 30, 2021. Retrieved December 2, 2021. Originally a daytime-only license, WLUV now operates with reduced power at night. The station originally aired a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format, and was the first country station in the Rockford market. The station was owned by Joe Salvi. A sister station (broadcast from a different transmission tower), WLUV-FM began broadcasting March 25, 1964 and operated at 96.7 MHz. For many years it simulcast much of WLUV's programming. It was sold and now holds the call sign

WKGL-FM WKGL-FM (branded as "96.7 The Eagle") is a radio station serving the Rockford, Illinois area with a Classic Rock format. It broadcasts on FM frequency 96.7 MHz and is under ownership of Townsquare Media. Prior to being WKGL-FM, the station ha ...

and is under the ownership of

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

. The sale to Townsquare was completed on November 14, 2013. In August 2021, Christian broadcaster VCY America entered into an agreement to purchase WLUV and translator W287BY for $400,000, and applied to the FCC to convert the stations to non-commercial status.Deal Digest
, ''RadioInsight''. August 5, 2021. Retrieved December 2, 2021. The sale was consummated on November 30, 2021.

Translator

In addition to the main AM station, WLUV is relayed by an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...

to provide stereo with improved sound and wider nighttime coverage.

References

External links

{{Religious Radio Stations in Illinois LUV VCY America stations Radio stations established in 1962 1962 establishments in Illinois