WKXS-FM (94.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prima ...

format and airing

The Bob & Tom Show ''The Bob & Tom Show'' is a syndicated US radio program established by Bob Kevoian and Tom Griswold at radio station WFBQ in Indianapolis, Indiana, March 7, 1983, and syndicated nationally since January 6, 1995. Originally syndicated by Premier ...

in the morning. Licensed to

Leland, North Carolina Leland is the most populous town in Brunswick County, North Carolina, United States. The population was 23,504 at the 2020 census, up from 13,527 in 2010. As of 2020, it is considered to be one of the fastest growing towns in North Carolina. It ...

, United States, the station serves the Wilmington area. The station is currently owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

History

WKXS-FM Sign-on On February 11, 1994 As WAHG. Cumulus Broadcasting purchased four Wilmington radio stations in Spring 1997. After a survey, general manager Clay McCauley said, "Basically, we found a hole in the market big enough to drive a

Mack truck Mack Trucks, Inc., is an American truck manufacturing company and a former manufacturer of buses and trolley buses. Founded in 1900 as the Mack Brothers Company, it manufactured its first truck in 1905 and adopted its present name in 1922. Mack ...

through." 25 percent of the market's population was

African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...

, but only one radio station was reaching that audience. On Friday, October 3, 1997, WAAV-FM began repeatedly playing "Kiss" by

Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. T ...

. The new Kiss 94.1 was "All Prince, All the Time" until program director Ken Johnson (from

WILD Wild, wild, wilds or wild may refer to: Common meanings * Wild animal * Wilderness, a wild natural environment * Wildness, the quality of being wild or untamed Art, media and entertainment Film and television * ''Wild'' (2014 film), a 2014 A ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

) played "If Only for One Night" by Luther Vandross on Monday, October 6. The new

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music ...

format would include

Toni Braxton Toni Michele Braxton (born October 7, 1967) is an American R&B singer, songwriter, actress and television personality. She has sold over 70 million records worldwide and is one of the best-selling female artists in history. Braxton has won ...

Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer and actress. Nicknamed " The Voice", she is one of the bestselling music artists of all time, with sales of over 200 million records worldwide. Houston i ...

Anita Baker Anita Denise Baker (born January 26, 1958) is an American singer-songwriter. She is one of the most popular singers of soulful ballads, especially renowned for her work during the height of the quiet storm period in the 1980s. Starting her career ...

and

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...

. The target audience would be similar to that of 97.3 Coast FM, which had been the area's only

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban conte ...

station since 1992. However, Kiss would lean more toward older songs, and the station would not play

rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

. Local DJs and community involvement were a priority, and

Tom Joyner Thomas Joyner (born November 23, 1949) is an American retired radio host, former host of the nationally syndicated ''The Tom Joyner Morning Show'', and also founder of Reach Media Inc., the Tom Joyner Foundation, and BlackAmericaWeb.com. Early l ...

did the morning show. On March 8, 2000, the call letters changed to WKXS-FM. Kiss received a signal improvement that included a move to 94.5. Still, because of low ratings, the format that included

Teddy Pendergrass Theodore DeReese Pendergrass (March 26, 1950 – January 13, 2010) was an American soul and R&B singer-songwriter. He was born in Kingstree, South Carolina. Pendergrass spent most of his life in the Philadelphia area, and initially rose to musi ...

and Aretha Franklin was changed to

on September 21, 2006. The first song was "

Take the Money and Run ''Take the Money and Run'' is a 1969 American mockumentary comedy film directed by Woody Allen. Allen co-wrote the screenplay with Mickey Rose and stars alongside Janet Margolin. The film chronicles the life of Virgil Starkwell, an inept bank ro ...

" by the

Steve Miller Band The Steve Miller Band is an American rock band formed in 1966 in San Francisco, California. The band is led by Steve Miller on guitar and lead vocals. The group had a string of mid- to late-1970s hit singles that are staples of classic rock, as ...

. In December 2006, the station added John Boy and Billy, who had been under contract with WRQR.Angela Mack, "Fans KISS Favorite Radio Station Goodbye," ''Star-News'', October 30, 2006. The station transitioned to full classic rock in 2017.

References

External links

* {{Cumulus Media KXS-FM Cumulus Media radio stations