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WFGX (channel 35) is a
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ea ...
licensed to
Fort Walton Beach, Florida Fort Walton Beach is a city in southern Okaloosa County, Florida. As of the 2020 U.S. census, the population was 20,922, up from 19,507 in 2010. It is the principal city of the Fort Walton Beach− Crestview− Destin Metropolitan Statistical Are ...
, United States, serving northwest Florida and southwest Alabama as an affiliate of
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
. It is owned by
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
alongside
Pensacola Pensacola () is the westernmost city in the Florida Panhandle, and the county seat and only incorporated city of Escambia County, Florida, United States. As of the 2020 United States census, the population was 54,312. Pensacola is the principal ci ...
-licensed ABC affiliate
WEAR-TV WEAR-TV (channel 3) is a television station licensed to Pensacola, Florida, United States, serving as the ABC affiliate for northwest Florida and southwest Alabama. It is owned by Sinclair Broadcast Group alongside Fort Walton Beach–licensed ...
(channel 3); Sinclair also provides certain services to
Mobile, Alabama Mobile ( , ) is a city and the county seat of Mobile County, Alabama, United States. The population within the city limits was 187,041 at the 2020 census, down from 195,111 at the 2010 census. It is the fourth-most-populous city in Alabama ...
–licensed
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
affiliate
WPMI-TV WPMI-TV (channel 15) is a television station licensed to Mobile, Alabama, United States, serving as the NBC affiliate for southwest Alabama and northwest Florida. It is owned by Deerfield Media alongside Pensacola, Florida–licensed independent ...
(channel 15) and Pensacola-licensed
independent station An independent station is an independent radio or terrestrial television station which is independent in some way from broadcast networks. The definition of "independence" varies from country to country, reflecting governmental regulations, marke ...
WJTC WJTC (channel 44) is an independent television station licensed to Pensacola, Florida, United States, serving northwest Florida and southwest Alabama. It is owned by Deerfield Media alongside Mobile, Alabama–licensed NBC affiliate WPMI-TV (ch ...
(channel 44) under a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
(LMA) with
Deerfield Media Deerfield Media, Inc. is a broadcasting company and a shell corporation owned and operated by Stephen P. Mumblow. It was established on December 1, 2012 by the acquisition of several television stations connected to the Sinclair Broadcast Group. ...
. WFGX and WEAR-TV share studios—which also house
master control Master control is the technical hub of a broadcast operation common among most over-the-air television stations and television networks. It is distinct from a production control room (PCR) in television studios where the activities such as swi ...
and some internal operations for WPMI-TV and WJTC—on Mobile Highway ( US 90) in
unincorporated Unincorporated may refer to: * Unincorporated area, land not governed by a local municipality * Unincorporated entity, a type of organization * Unincorporated territories of the United States, territories under U.S. jurisdiction, to which Congress ...
Escambia County, Florida Escambia County is the westernmost and oldest county in the U.S. state of Florida. It is in the state's northwestern corner. At the 2020 census, the population was 321,905. Its county seat and largest city is Pensacola. Escambia County is in ...
(with a Pensacola mailing address); WFGX's transmitter is located in unincorporated
Baldwin County, Alabama Baldwin County is a county located in the southwestern part of the U.S. state of Alabama, on the Gulf coast. It is one of only two counties in Alabama that border the Gulf of Mexico, along with Mobile County. As of the 2020 census, the pop ...
(northeast of Robertsdale).


History

The station signed on the air on April 7, 1987, as an
independent station An independent station is an independent radio or terrestrial television station which is independent in some way from broadcast networks. The definition of "independence" varies from country to country, reflecting governmental regulations, marke ...
; it was the second independent station on the Florida side of the market, after Pensacola-based WJTC. In 1995, WFGX's original local owners entered into a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
(LMA) with Heritage Media, then-owner of WEAR. This enabled WFGX to become the area's WB affiliate on September 29, 1996, taking the affiliation from
WBQP-CD WBQP-CD (channel 12) is a low-power Class A television station in Pensacola, Florida, United States, affiliated with theGrio. It is owned by Vernon and Mary Lynn Watson, who were the first African Americans to own a broadcast television station i ...
. The station's former analog signal on UHF channel 35 was very weak (509
kilowatt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s), resulting in marginal (at best) reception outside
Okaloosa County Okaloosa County is located in the northwestern portion of the U.S. state of Florida, extending from the Gulf of Mexico to the Alabama state line. As of the 2020 census, the population was 211,668. Its county seat is Crestview. Okaloosa County ...
. It was barely viewable even in Pensacola, and could not be seen at all over the air on the Alabama side of the market. Despite the shortfall in coverage, WFGX has long identified as "Pensacola/Fort Walton Beach," which is unusual since the city of license is normally listed first when a station references another city in its legal on-air identification. It had to rely on cable and satellite carriage in order to reach the entire market. Sinclair Broadcast Group took over WFGX's operations after Heritage sold its television division to Sinclair in 1997. When the stronger WBPG (channel 55, now WFNA) signed on from
Gulf Shores, Alabama Gulf Shores is a resort city in Baldwin County, Alabama, United States. As of the 2010 Census, the population was 9,741. Geography Gulf Shores is located on the Gulf of Mexico at 30°16'4.069" North, 87°42'5.285" West (30.267797, −87.7 ...
on September 2, 2001, it replaced WFGX as the area's WB affiliate. WFGX then became an independent station, airing
home shopping Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as ...
programming from Jewelry Television, syndicated shows and
infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...
s. Sinclair purchased WFGX outright in 2004. On February 22, 2006,
News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New ...
announced that it would launch a new network called
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
, which would be operated by
Fox Television Stations Fox Television Stations, LLC (FTS; alternately Fox Television Stations Group, LLC), is a group of television stations located within the United States, which are owned-and-operated by the Fox Broadcasting Company, a subsidiary of the Fox Co ...
and its syndication division Twentieth Television. Sinclair opted to affiliate several of its stations (including WFGX) with the new programming service, which launched on September 5, 2006. WFGX discontinued regular programming on its analog signal, over
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter (on ...
channel 35, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 50. Through the use of PSIP, digital television receivers display the station's
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver's ...
as its former UHF analog channel 35. At the same time, WFGX increased its digital signal to 1 million watts (equivalent to 5 million watts in analog), which was enough to provide a good signal to viewers in Pensacola. However, it was still practically unviewable on the Alabama side of the market. In July 2010, WFGX's digital transmitter was moved from
Gulf Breeze, Florida Gulf Breeze is a city in Santa Rosa County, Florida. It is a suburb of Pensacola, and is in the Pensacola Metropolitan Area. The population estimate was 6,900 in 2020. Gulf Breeze is located just north of Pensacola Beach, and south of Pensa ...
to WEAR's tower east of Rosinton. With the same power output at the new location, it is now able to offer a signal comparable to those of the other full-powered stations in the market. Within two months, the station began offering a high definition signal over-the-air for the first time. WFGX runs some programming from Sinclair's
Stadium A stadium ( : stadiums or stadia) is a place or venue for (mostly) outdoor sports, concerts, or other events and consists of a field or stage either partly or completely surrounded by a tiered structure designed to allow spectators to stand o ...
network, mainly local sporting events that are part of the network's national schedule (it otherwise airs on WPMI-DT3).


Newscasts

In 1996, WFGX began producing nightly newscasts at 6:30 and 9:00 p.m. called ''
Emerald Coast The Emerald Coast is an unofficial name for the coastal area in the US state of Florida on the Gulf of Mexico that stretches about through five counties, Escambia, Santa Rosa, Okaloosa, Walton, and Bay, which include Pensacola Beach, Navar ...
News'' originating from its original studios on Beach Drive in Fort Walton Beach. Each broadcast aired for 30 minutes and stories on the newscasts specifically focused on Okaloosa County, Florida, helping to provide better coverage for WEAR. On December 11, 1998, ''Emerald Coast News'' was canceled by WFGX. On August 12, 2013, sister station WEAR-TV began producing a weeknight-only, half-hour prime time newscast at 9:00 p.m. for WFGX. The newscast competes with Fox affiliate
WALA-TV WALA-TV (channel 10) is a television station licensed to Mobile, Alabama, United States, serving as the Fox affiliate for southwest Alabama and northwest Florida. Owned by Gray Television, the station maintains studios on Satchel Paige Drive ...
(channel 10)'s long established, dominant and hour-long 9:00 p.m. newscast, but due to WEAR's Pensacola focus, provides some differing content from WALA's Mobile-centric news operation.


Subchannels

The station's digital signal is multiplexed:


Cable and satellite coverage

For most of its history, WFGX was unavailable to cable customers on the Alabama side of the market, largely because its analog signal could not be seen at all in that area. Comcast's Mobile system did not carry WFGX until October 2010. Eventually, with the transmitter move to the WEAR tower, Sinclair was able to claim
must-carry In cable television, governments apply a must-carry regulation stating that locally licensed television stations must be carried on a cable provider's system. North America Canada Under current CRTC regulations, the lowest tier of service on ...
with
retransmission consent Retransmission consent is a provision of the 1992 United States Cable Television Consumer Protection and Competition Act that requires cable operators and other multichannel video programming distributors (MVPDs) to obtain permission from commer ...
, requiring cable providers to carry WFGX as a condition of carrying WEAR, and it was added to most market providers.


References


External links


WFGX "My TV 35"WEAR-TV
{{DEFAULTSORT:Wfgx Television channels and stations established in 1987 FGX MyNetworkTV affiliates GetTV affiliates Comet (TV network) affiliates Sinclair Broadcast Group 1987 establishments in Florida