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WAVV (101.1
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
"Wave 101.1 FM") is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
FM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Naples Park, Florida Naples Park is an unincorporated community and census-designated place (CDP) in Collier County, Florida, United States. The population was 5,967 at the 2010 census. It is part of the Naples-Marco Island, Florida Metropolitan Statistical Area. Geo ...
. It serves Lee and Collier Counties, including the
Fort Myers Fort Myers (or Ft. Myers) is a city in southwestern Florida and the county seat and commercial center of Lee County, Florida, United States. The Census Bureau's Population Estimates Program calculated that the city's population was 92,245 in 20 ...
-
Naples Naples (; it, Napoli ; nap, Napule ), from grc, Νεάπολις, Neápolis, lit=new city. is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 909,048 within the city's adminis ...
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
. WAVV is owned by Alpine Broadcasting and it airs a
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
. WAVV has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
(ERP) of 100,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s, the maximum for non-
grandfathered A grandfather clause, also known as grandfather policy, grandfathering, or grandfathered in, is a provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases. Those exempt from t ...
stations. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...
is off Benton Road in the Rural Estates neighborhood of Naples. WAVV broadcasts using HD Radio technology. The HD2 digital subchannel plays
smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...
and feeds
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...
W300EF at 107.9 MHz in
Naples Naples (; it, Napoli ; nap, Napule ), from grc, Νεάπολις, Neápolis, lit=new city. is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 909,048 within the city's adminis ...
.


History


Early years

In the 1980s, Naples resident Norman Alpert received a construction permit from the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
to build a new FM station in Southwest Florida. On May 30, 1987, WAVV
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
the air. The station's original
city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American br ...
was Marco. The studios were on Tamiami Trail East in
Naples Naples (; it, Napoli ; nap, Napule ), from grc, Νεάπολις, Neápolis, lit=new city. is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 909,048 within the city's adminis ...
. A satellite office was set up in Fort Myers on Colonial Boulevard, later moving to Royal Palm Square, and then to South Tamiami Trail. Around 2008, WAVV changed its
city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American br ...
, now listed as Naples Park, Florida.


Easy Listening

WAVV's playlist was originally a 50/50 mix of middle of the road vocals and instrumental
cover song In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...
s. It carries USA Radio News at the beginning of some hours. Weather forecasts come from Fort Myers'
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
,
WBBH-TV WBBH-TV (channel 2) is a television station licensed to Fort Myers, Florida, United States, serving as the NBC affiliate for Southwest Florida. It is the flagship television property of locally-based Waterman Broadcasting, which provides certa ...
. On Sunday mornings, WAVV plays
smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...
, known as the "Sunday Champagne Jazz Brunch." WAVV's website says it has been the most listened-to radio station in
Southwest Florida Southwest Florida is the region along the southwest Gulf coast of the U.S. state of Florida. The area is known for its beaches, subtropical landscape, and winter resort economy. Definitions of the region vary, though its boundaries are generally ...
for nearly a quarter century. WAVV is the only locally owned independent commercial FM radio station in Southwest Florida and was one of the last in the U.S. to broadcast an
easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
format. The station is still owned and operated by the Alpert Family, with Donna Alpert named Chief Financial Officer in the early 2000s. On June 21, 2022, Alpine Broadcasting sold WAVV to Fort Myers Broadcasting Company for $8 million. The sale was closed in September 2022.


Streaming and HD Radio

Effective March 2, 2009, WAVV ceased streaming live on the internet. Streaming returned in June 2011. WAVV began broadcasting using HD radio technology in May 2008. Effective August 15, 2013, WAVV again ceased streaming, but in 2019 the stream returned. In May 2016, WAVV began broadcasting a locally programmed
Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as ...
format on its HD2 subchannel, called "The Second Wave". In December 2019, WAVV changed its slogan to "Modern Relaxing Favorites" and shifted its format to
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
. The previous format moved to HD2, replacing oldies. In late January 2020, WAVV stopped streaming "The Second Wave" (HD2). The HD2 subchannel returned to live streaming and also began airing on
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...
W300EF at 107.9 MHz by September 2021. They play
easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
music as "Easy 107.9". The playlist is a mix of instrumentals and soft vocals. On May 5, 2023, WAVV-HD2/W300EF changed their format from easy listening to smooth jazz, branded as "Smooth Jazz 107.9".Easy 107.9 Goes Smooth Jazz in Southwest Florida
Radioinsight - may 5, 2023


References


External links


Official Website
* * * {{coord, 26.183, N, 81.575, W, type:landmark_region:US_source:FCC, display=title AVV Soft adult contemporary radio stations in the United States Radio stations established in 1987 1987 establishments in Florida