Volvo cars

Volvo Cars ( sv, Volvo personvagnar, styled VOLVO in the company's logo) is a Swedish multinational manufacturer of luxury vehicles headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and sedans. The company's main marketing arguments are safety and its Swedish heritage and design.

Volvo Cars has been separate from its former parent conglomerate and producer of heavy trucks, buses, and construction equipment (among others) AB Volvo since 1999 when AB Volvo sold its automobile division Volvo Cars to Ford Motor Company. In 2010, Ford sold loss-making Volvo Cars to the company Geely. Volvo Cars was publicly listed on the Nasdaq Stockholm stock exchange in 2021, though Geely still retains majority ownership. Volvo Cars and AB Volvo both share the Volvo logo, and cooperate in running the Volvo Museum.

In March 2021, Volvo Cars announced that it would be a fully electric brand by 2030. In June 2021, Volvo Cars and Swedish battery developer and manufacturer Northvolt announced the intention to establish a 50/50 joint venture consisting of a battery gigafactory and R&D (research and development) center. In December 2021, it was revealed the battery R&D center would be located in Gothenburg. In February 2022, Gothenburg was also chosen as the location for the battery gigafactory.
During 2021 and 2022, Volvo Cars transferred its hybrid engine research and production capabilities in Skövde and Zhangjiakou to Aurobay, in a joint venture with Geely.

Volvo Cars owns 49.5% of Polestar and 30% of Lynk & Co.

History

1927–1999

Volvo was founded upon the concept of safety in 1927, in Gothenburg, Sweden:

The company was created as a subsidiary to SKF. Assar Gabrielsson was appointed managing director and Gustav Larson technical manager.

The trademark ''Volvo'' (which is Latin for 'I roll') was first registered by SKF on 11 May 1915 with the intention to use it for a special series of ball bearing for the American market but it was never used for this purpose (however in the application for the trademark, it was also designated for the purpose of ''automobiles''). The SKF trademark as it looks today was used instead for all the SKF-products. Some pre-series of Volvo-bearings stamped with the brand name 'Volvo' were manufactured but never released to the market, and it was not until 1927 that the trademark was used again, now as a trademark and company name for an automobile.

The first Volvo car left the assembly line on 14 April 1927, and was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front. The round logo with the arrow pointing to the right ( ♂ ) is the Greek alchemical symbol for iron.

Presented in 1944 the Volvo PV444 passenger car only entered production in 1947. It was the smallest Volvo yet and was to take the lion's share of Volvo production, as well as spearheading their move into the profitable American market. The first Volvos arrived in the United States in 1955, after hardware wholesaler Leo Hirsh began distributing cars in California. Later, Texas was added, and in 1956, Volvo themselves began importing cars to the US. North America has consistently provided Volvo with their main outlet since.

In 1963, Volvo opened the Volvo Halifax Assembly plant, the first assembly plant in the company's history outside of Sweden, in Halifax, Nova Scotia, Canada. In 1964, Volvo opened its Torslanda plant in Sweden, which currently is one of its largest production sites (chiefly large cars and SUVs). Then in 1965, the Ghent, Belgium plant was opened, which is the company's second largest production site. This was also Volvo's first location producing cars within the European Economic Community. In 1989, the Uddevalla plant in Sweden was opened, which was jointly operated by Volvo Car Corporation and Pininfarina Sverige AB from 2005 to 2013.

In the early 1970s, Volvo acquired the passenger car division of the Dutch company DAF, and marketed their small cars as Volvos before releasing the Dutch-built Volvo 340, which went on to be a big seller in the UK market in the 1980s. In 1986 Volvo sold 113,267 cars in the US marking a record year for the company. The appearance of Japanese brands like Acura and Lexus and the growing popularity of Subaru station wagons in subsequent years meant the loss of a significant market share for Volvo, one which they have never regained.

Volvo's long-time CEO Pehr G. Gyllenhammar saw early on that Volvo was too small to survive in the future, and attempted several times to merge with other manufacturers. Volvo nearly merged with Saab in the late seventies, while in 1978 an aborted affair would have seen the Norwegian state take over 40 percent of the company. In return, Volvo would receive 200 million SEK and a ten percent concession in the Oseberg oil field. Major institutional actors in Sweden opposed the deal and blocked it. A deal to merge with Renault was blocked in 1993, mainly opposed by a Swedish stockholders' association.

A collection of Volvo's most important historical vehicles are now housed in the Volvo Museum, which opened in a permanent location in Arendal at Hisingen on 30 May 1995. For several years, the collection had been housed at the Blue Hangar, at the then closed Torslanda Airport.

In 1999, Volvo Group decided to sell its automobile manufacturing business in order to concentrate on commercial vehicles, and to buy a 5% stake in Japanese automaker Mitsubishi Motors

HOME


Content is Copyleft
Website design, code, and AI is Copyrighted (c) 2014-2017 by Stephen Payne


Consider donating to Wikimedia



As an Amazon Associate I earn from qualifying purchases