Vladimir Putin 2000 presidential campaign
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The 2000 presidential campaign of
Vladimir Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...
, Prime Minister of Russia, was announced on 13 January 2000, during his trip to
Saint Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...
. This campaign was first presidential campaign of Vladimir Putin.


Background

On 9 August 1999,
Boris Yeltsin Boris Nikolayevich Yeltsin ( rus, Борис Николаевич Ельцин, p=bɐˈrʲis nʲɪkɐˈla(j)ɪvʲɪtɕ ˈjelʲtsɨn, a=Ru-Boris Nikolayevich Yeltsin.ogg; 1 February 1931 – 23 April 2007) was a Soviet and Russian politician wh ...
dismissed Prime Minister Sergei Stepashin and appointed
Vladimir Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...
as the new Prime Minister. On the same day, in his televised address, Yeltsin said that the best choice would be the election of Putin as President, in the election to be held in the summer of 2000. In December 1999, legislative elections were held and the
Communist Party A communist party is a political party that seeks to realize the socio-economic goals of communism. The term ''communist party'' was popularized by the title of ''The Manifesto of the Communist Party'' (1848) by Karl Marx and Friedrich Engels. ...
headed by
Gennady Zyuganov Gennady Andreyevich Zyuganov (russian: Генна́дий Андре́евич Зюга́нов; born 26 June 1944) is a Russian politician, who has been the General Secretary of the Communist Party of the Russian Federation and served as M ...
won again. The second place was taken by the party
Unity Unity may refer to: Buildings * Unity Building, Oregon, Illinois, US; a historic building * Unity Building (Chicago), Illinois, US; a skyscraper * Unity Buildings, Liverpool, UK; two buildings in England * Unity Chapel, Wyoming, Wisconsin, US; ...
headed by Sergey Shoygu and supported by Vladimir Putin. Third place was taken by the party
Fatherland - All Russia A homeland is a place where a cultural, national, or racial identity has formed. The definition can also mean simply one's country of birth. When used as a proper noun, the Homeland, as well as its equivalents in other languages, often has ethni ...
headed by former Prime Minister
Yevgeny Primakov Yevgeny Maksimovich Primakov (29 October 1929 – 26 June 2015) was a Russian politician and diplomat who served as Prime Minister of Russia from 1998 to 1999. During his long career, he also served as Foreign Minister, Speaker of the Supreme ...
and Moscow Mayor
Yury Luzhkov Yury Mikhailovich Luzhkov ( rus, Ю́рий Миха́йлович Лужко́в, p=ˈjʉrʲɪj mʲɪˈxajləvʲɪtɕ lʊˈʂkof; 21 September 1936 – 10 December 2019) was a Russian politician who served as mayor of Moscow from 1992 to 2010 ...
. In mid-1999, Primakov and Luzhkov were considered the frontrunners for the presidency. Both were critical of Yeltsin, and he feared that they might prosecute him and his “Family” for corruption should they ascend to power. Primakov had suggested that he would be “freeing up jail cells for the economic criminals he planned to arrest.”Treisman, D. (2012). The return: Russia's journey from Gorbachev to Medvedev. In December 1999 Yury Luzhkov was re-elected as Mayor of Moscow, and announced that he would not compete for the presidency; Primakov pulled out two weeks after the legislative elections. In this regard, the main rival of Putin was Gennady Zyuganov. At noon, on 31 December 1999, Boris Yeltsin, in his televised address, announced his resignation. In accordance with article 92 of the Russian Constitution, Prime Minister Vladimir Putin became the Acting President, and early presidential elections were scheduled for March 2000.


Strategy

Putin's campaign strategy concentrated on image over policy. Rather than taking bold positions, he instead focused on cultivating the electorate's positive perception of him. Putin, who enjoyed favorable coverage on two of the three major Russian television networks, was disparaging towards the notion of running traditional televised campaign adverts.


Campaign

On 12 January 2000, in Moscow "President-hotel" took place the meeting of the initiative group to nominate Vladimir Putin as a presidential candidate. It included about 200 people, in particular
President of Tatarstan The president of the Republic of Tatarstan (russian: Президент Республики Татарстан; tt, Татарстан Республикасы Президенты) is the regional head of Tatarstan, Russia. The office was est ...
Mintimer Shaimiev Mintimer Sharipovich Shaimiev ( tt-Cyrl, Минтимер Шәрип улы Шәймиев, translit=Mintimer Şärip ulı Şäymiev; russian: Минтиме́р Шари́пович Шайми́ев; born January 20, 1937) is a Russian former p ...
,
Sergey Mironov Sergey Mikhailovich Mironov (russian: Серге́й Миха́йлович Миро́нов; born 14 February 1953) is a Russian politician. He was Chairman of the Federation Council, the upper house of the Russian parliament, from 2001 to 2011 ...
, head of tax police
Viktor Zubkov Viktor Alekseyevich Zubkov ( rus, Ви́ктор Алексе́евич Зубко́в, p=ˈvʲiktər ɐlʲɪˈksʲejɪvʲɪtɕ zʊpˈkof; born 15 September 1941) is a Russian civil servant, politician and businessman who served as the 36th Pr ...
, etc. On 13 January, Vladimir Putin visited
St. Petersburg State University Saint Petersburg State University (SPBU; russian: Санкт-Петербургский государственный университет) is a public research university in Saint Petersburg, Russia. Founded in 1724 by a decree of Peter the G ...
, where he received a mantle and a diploma of honorary doctor of law. During his speech, he said that the day before"learned about the creation in Moscow initiative group." According to Putin, he has not yet planned to announce his readiness to run for President but "in this solemn atmosphere I would like to say that I am pleased to accept the proposal". On 7 February, representatives of the initiative group to nominate Vladimir Putin submitted 574,128 signatures to the Central Election Commission. After a random inspection, 1.48% of them were found to be unreliable (with a maximum of 15% established by law). On 15 February, Vladimir Putin was registered as a presidential candidate, he was the third after Gennady Zyuganov and
Alexey Podberezkin Alexey Ivanovich Podberezkin (also: Podberyozkin; rus, Алексей Иванович Подберёзкин; born 7 February 1953) is a Russian politician, PhD in historical sciences, professor, member of Russian Academy of Sciences, member of ...
. On the same day, has been shaped by his campaign headquarters. Headquarters was headed by Dmitry Medvedev, who at that time held the position of Kremlin Deputy Chief of Staff. Among the leaders of the election campaign was also the FSB Deputy Director
Viktor Cherkesov Viktor Vasilyevich Cherkesov (russian: Виктор Васильевич Черкесов; 13 July 1950 – 8 November 2022) was a Russian security services official. Biography Cherkesov graduated from the Law Department of Leningrad State Un ...
, chiefs of managements of Presidential Administration
Alexander Abramov Alexander Grigoryevich Abramov (russian: Александр Григорьевич Абрамов, born 1959) is a Russian businessperson, who until March 2022 was the Chairman of the Board of directors of Evraz, one of Russia's largest steel ...
and
Vladislav Surkov Vladislav Yuryevich Surkov (russian: Владислав Юрьевич Сурков; born 21 September 1962 or 1964) is a Russian politician and businessman. He was First Deputy Chief of the Russian Presidential Administration from 1999 to 20 ...
. The program and election strategy of the candidate was developed by the head of the strategic development fund
Herman Gref Hermann Gräf (russian: Герман Оскарович Греф, translit=German Oskarovich Gref, born February 8, 1964), better known as Herman Gref, is a Russian politician and businessman. He was the Minister of Economics and Trade of Russi ...
and one of the heads of the effective policy fund
Gleb Pavlovsky Gleb Olegovich Pavlovsky (russian: Глеб Оле́гович Павло́вский; born 5 March 1951) is a Russian political scientist who also describes himself as a "political technologist". During the Soviet era, he was prosecuted as a d ...
. One of Putin's proxies was the former Mayor of St. Petersburg
Anatoly Sobchak Anatoly Aleksandrovich Sobchak ( rus, Анатолий Александрович Собчак, p=ɐnɐˈtolʲɪj ɐlʲɪˈksandrəvʲɪtɕ sɐpˈtɕak; 10 August 1937 – 19 February 2000) was a Soviet and Russian politician, a co-author of the ...
, who died on the night of 19–20 February during a trip to
Kaliningrad Oblast Kaliningrad Oblast (russian: Калинингра́дская о́бласть, translit=Kaliningradskaya oblast') is the westernmost federal subject of Russia. It is a semi-exclave situated on the Baltic Sea. The largest city and admin ...
, undertaken as part of the election campaign. A public reception of presidential candidate Vladimir Putin was opened to organize communication with voters. On 25 February, Putin's election program "Open letter of Vladimir Putin to Russian voters" was published in three Federal Newspapers. In it, he stated three priorities of his policy: the fight against poverty, "protecting the market from illegal invasion, both official and criminal", the formation of foreign policy, "based on the national interests of their own country." According to Vladimir Putin, the slogan of his election campaign "it is a decent life,<...> in the sense that it is wanted and believed by the majority of my fellow citizens". On 29 February, a draw was held for the distribution of free airtime on television and radio channels. During the election campaign, Vladimir Putin was the only presidential candidate who refused to participate in TV debates with other candidates. Putin benefited from strong approval for the
Second Chechen War The Second Chechen War (russian: Втора́я чече́нская война́, ) took place in Chechnya and the border regions of the North Caucasus between the Russian Federation and the Chechen Republic of Ichkeria, from August 1999 ...
, which aroused strong support from Russians stinging from a loss in national prestige following the dissolution of the Soviet Union. However, some observers believed a dip in public support for the conflict at the end of the election period may have contributed to Putin carrying a smaller portion of the vote than polls had predicted him to. In the month of March, Putin saw a decline in support. Some speculation attributed this to the waning of Putin's "honeymoon period" as a new leader. Other speculation attributed this to voters paying more attention to the election at the end of the campaign period, and thus discovering aspects that they liked about Putin's opponents. Leonid Sedov, the director of the Moscow-based polling firm Public Opinion Foundation (FOM), declared that from his analysis, "The decline is among those people who like Putin, but do not vote for him. They have nothing against him; they think his policies are quite all right. But they were going to vote for other persons anyway." In the final week before the election, Putin's campaign began an intense effort to recuperate some of the support he had lost. This partially entailed issuing attacks against the challengers that the campaign believed had captured voters away from Putin. Foremost among the candidates which the campaign focused this effort on was
Grigory Yavlinsky Grigory Alekseyevich Yavlinsky ( Russian: Григо́рий Алексе́евич Явли́нский; born 10 April 1952) is a Russian economist and politician. He authored the 500 Days Program, a plan for the transition of the Soviet regim ...
. On the morning of 20 March, a week before the election, Vladimir Putin flew from
Krasnodar Krasnodar (; rus, Краснода́р, p=krəsnɐˈdar; ady, Краснодар), formerly Yekaterinodar (until 1920), is the largest city and the administrative centre of Krasnodar Krai, Russia. The city stands on the Kuban River in southe ...
to
Grozny Grozny ( rus, Грозный, p=ˈgroznɨj; ce, Соьлжа-ГӀала, translit=Sölƶa-Ġala), also spelled Groznyy, is the capital city of Chechnya, Russia. The city lies on the Sunzha River. According to the 2010 census, it had a po ...
on the SU-27 combat training fighter, which increased his rating. While Putin made ample use of his advantage of incumbency to bolster his image directly through the use of the Russian military, his government opened an investigation against Yavlinsky which placed him under suspicion of illegally campaigning on a military base. On 21 March, ORT (a media outlet controlled by Putin-aligned businessman Boris Berezovsky) aired numerous broadcasts which alleged that Jews, gays, and foreigners were the primary groups supporting Yavlinsky's campaign, thus painting Yavlinsky's candidacy with associations that would repulse voters who held antisemitic,
homophobic Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who are identified or perceived as being lesbian, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred or antipathy, m ...
or
xenophobic Xenophobia () is the fear or dislike of anything which is perceived as being foreign or strange. It is an expression of perceived conflict between an in-group and out-group and may manifest in suspicion by the one of the other's activities, a ...
sentiments. With the Russian populace having a strong level of animosity towards minority groups, these reports were intended to harm Yavlinsky's appeal. Putin's campaign strategist
Gleb Pavlovsky Gleb Olegovich Pavlovsky (russian: Глеб Оле́гович Павло́вский; born 5 March 1951) is a Russian political scientist who also describes himself as a "political technologist". During the Soviet era, he was prosecuted as a d ...
denied the campaign's involvement in coordinating these reports and refuted the notion that Putin benefited from it, declaring, "Many mysterious and silly things happen during the campaign. I know nothing about Mr. Yavlinsky's sexual orientation, and I know nothing about events that take place in the gay community. If it was staged, it did Putin nothing but harm."


Platform and positions

Putin opted to largely avoid taking many consequential and specific policy stances during the campaign. He instead laid out a rather vague agenda. Putin characterized Russia's military involvement in Chechnya to be both an "anti-terrorist operation" and "the place where Russia's fate is being decided." He stated, "Unfortunately, not everyone in Western nations understands this, but we will not tolerate any humiliation to the national pride of Russian or any threat to the territorial integrity of the country." This indicated that Putin was in favor of reversing the 1996 agreement which had granted Chechnya de facto independence. Putin voiced support for the establishment of a "strong state" in Russia. Putin stated, "Russia will not soon become, if it ever becomes, a second copy of, say, the U.S. or England, where liberal values have deep historic roots. A strong state for Russians is not an anomaly, not something that must be fought against, but on the contrary is the source and guarantor of order, the initiator and main driving force of all change" Putin clarified that a strong state can mean "a streamlined structure of the bodies of state authority and management, higher professionalism, more discipline and responsibility of civil servants, keener struggle against corruption; a restructuring of state personnel policy on the basis of a selection of the best staffs; creating conditions beneficial for the rise in the country of a full-blooded civil society to balance out and monitor the authorities; a larger role and higher authority for the judiciary; improved federative relations, including in the sphere of budgets and finances; and an active offensive on crime." Putin advocated for the state to take a commanding role in coordinating a measured transition of the Russian economy to a
free market In economics, a free market is an economic system in which the prices of goods and services are determined by supply and demand expressed by sellers and buyers. Such markets, as modeled, operate without the intervention of government or any ot ...
. Putin declared that this, "naturally exceeds the common-place formula which limits the state's role in the economy to devising rules of the game and controlling their observance. With time, we are likely to evolve to this formula. But today's situation necessitates deeper state involvement in the social and economic processes." Putin particularly called for the creation of an "energetic industrial policy" to stimulate the economy. Putin took a stance in favor of foreign investment, which he declared was integral Russian economic recovery (and without which he believed recovery would be "long and painful"). Putin took several stances on trade issues. He was in favor of Russia joining the
World Trade Organization The World Trade Organization (WTO) is an intergovernmental organization that regulates and facilitates international trade. With effective cooperation in the United Nations System, governments use the organization to establish, revise, and ...
. In addition, he also advocated for counteracting discrimination other nations had adopted against Russian exports. He also called for the introduction of anti-dumping legislation to prevent other nations from exporting their toxic waste to Russia. Putin declared concern for Russia's place in the world, having stated in December 1999, "For the first time in the past 200–300 years, Russia is facing a real threat of sliding to the second, and possibly even the third, echelon of world states. We must strain all intellectual physical and moral forces of the nation. Nobody will do it for us. Everything depends on us, and us alone." Two months prior he had similarly declared, "We must stop the process of our being left behind by the economically developed nations of the world, and find the path which will allow us to take up a suitable place in the ranks of leading nations in the 21st century." Putin also had written, "It will take us approximately fifteen years and an annual growth of our Gross Domestic Product by 8 percent a year to reach the per capita GDP level of present-day
Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
or Spain, which are not among the world's industrialized leaders." Putin took a stance against criminal enterprise and the black market.


Result

Vladimir Putin won the elections in the first round, gaining more than 52% of the vote.Central Election Commission of the Russian Federation
/ref> Putin under performed compared to polls, which had projected him to carry around 57% of the vote. In his acceptance address, Putin seemed to acknowledge that (despite having carried a double digit margin above any other competitor) he had only won a narrow-majority of the overall vote. Putin framed his gratitude to the Russian voters by declaring, "even a half-percentage point is a huge credit from the population." Putin's carried a plurality in nearly every part of the country. However, he was largely able to compile a majority (and avoid a runoff) due to the strength of his performance in European Russia. Putin's showing in the
Russian Far East The Russian Far East (russian: Дальний Восток России, r=Dal'niy Vostok Rossii, p=ˈdalʲnʲɪj vɐˈstok rɐˈsʲiɪ) is a region in Northeast Asia. It is the easternmost part of Russia and the Asian continent; and is admin ...
was regarded to be disappointingly weak. In a number of federal subjects there, such as Chukotka A.O. and
Primorsky Krai Primorsky Krai (russian: Приморский край, r=Primorsky kray, p=prʲɪˈmorskʲɪj kraj), informally known as Primorye (, ), is a federal subject (a krai) of Russia, located in the Far East region of the country and is a part of t ...
, Putin failed to carry an outright majority of the vote.CEC
/ref> Putin additionally had failed to receive an outright majority of the vote in Russia's capital city of Moscow, where he received only 46% of the vote. Putin carried a plurality of the vote in every
federal subject The federal subjects of Russia, also referred to as the subjects of the Russian Federation (russian: субъекты Российской Федерации, subyekty Rossiyskoy Federatsii) or simply as the subjects of the federation (russian ...
except for five which were carried by
Gennady Zyuganov Gennady Andreyevich Zyuganov (russian: Генна́дий Андре́евич Зюга́нов; born 26 June 1944) is a Russian politician, who has been the General Secretary of the Communist Party of the Russian Federation and served as M ...
( Adygea, Altai Republic,
Bryansk Oblast Bryansk Oblast (russian: Бря́нская о́бласть, ''Bryanskaya oblast''), also known as Bryanshchina (russian: Брянщина, ) is a federal subject of Russia (an oblast). Its administrative center is the city of Bryansk. As of th ...
,
Lipetsk Oblast Lipetsk Oblast (russian: Липецкая область, Lipetskaya oblast) is a federal subject of Russia (an oblast). Its administrative center is the city of Lipetsk. As of the 2010 Census, its population was 1,173,513. Geography Lipe ...
, Omsk Oblast) and one which was carried by
Aman Tuleyev Amangeldy Gumirovich "Aman" Tuleyev (russian: Амангельды (Аман) Гумирович Тулеев, kk, Амангелді Молдағазыұлы Төлеев, ; born 13 May 1944) is a Russian statesman. He served as governor of Ke ...
(
Kemerovo Oblast Kemerovo Oblast — Kuzbass (russian: Ке́меровская о́бласть — Кузба́сс, translit=Kemerovskaya oblast — Kuzbass, ), also known simply as Kemerovo Oblast (russian: Ке́меровская о́бласть, label=non ...
).


See also

*
Vladimir Putin 2004 presidential campaign The 2004 presidential campaign of Vladimir Putin was the first reelection campaign of Russian president Vladimir Putin. Background Putin entered the 2004 election with a strong grasp on power and essentially no serious challengers for the presid ...
*
Vladimir Putin 2012 presidential campaign The 2012 presidential campaign of Vladimir Putin, second and fourth President of Russia, was announced on 24 September 2011, at the United Russia party convention for the legislative election. This campaign was third presidential campaign of Vl ...
*
Vladimir Putin 2018 presidential campaign The 2018 presidential campaign of Vladimir Putin was announced on 6 December 2017, during Putin's speech at the GAZ automobile plant. He is the 4th and incumbent President of Russia; previously he was the 33rd Prime Minister of Russia, 2nd Presi ...


References

{{Candidates in the Russian presidential election, 2000 campaign 2000
Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...