Virgin Hotels is a brand of hotels created by Sir Richard Branson's

Virgin Group Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by the Companies House, who class it as a holding co ...

, launched in 2010.

History

In October 2011 Virgin Hotels bought the 27-story Old Dearborn Bank Building in the Loop area of

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

for $14.8 million from Urban Street Group LLC. On January 15, 2015 the first Virgin Hotel opened. In February 2019, Virgin Hotels opened at its second location in San Francisco, CA on 4th street, near to Yerba Buena Gardens. One element of Virgin Hotels' business plan was to acquire distressed properties in North America cheaply during the property downturn, but banks decided to hold distressed real-estate assets until the market for them rebounded rather than sell them so the company fell well behind its planned timetable.

Development

Further hotels are being planned in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

and Nashville. The 300 room New York site will be located on the corner of 29th Street and

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

. The 240 room Nashville property is to be located at One

Music Row Music Row is a historic district located southwest of downtown Nashville, Tennessee, United States. Widely considered the heart of Nashville's entertainment industry, Music Row has also become a metonymous nickname for the music industry as a w ...

. The

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

hotel opened on 4th street in February 2019. The

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

hotel which was the latest to open in December 2019 and is located in the Design District, near Downtown Dallas. 20150217 Virgin Hotels Chicago Wabash entry

20150217 Virgin Hotels Chicago Wabash entry

The British-based Virgin Hotels Group Limited owns the

Virgin Limited Edition Virgin Limited Edition, part of Sir Richard Branson’s Virgin Group of business ventures, is a collection of holiday retreats around the world. Properties Current * ''Kasbah Tamadot'' hotel in Asni, Morocco * ''The Lodge'', a ski lodge in Ver ...

portfolio of properties that include luxury resorts such as Necker Island. The group aims to have hotels in 9 locations by 2025. When asked about the operation, Virgin's Richard Branson said "There won’t be hidden charges, and you won’t get charged $10 for a chocolate bar you know you can buy at a store for $2." Branson has said the brand is geared toward the female business traveler. In January 2018, rumours arose regarding Virgin's early negotiations toward purchasing the

Hard Rock Hotel and Casino Hard Rock Cafe, Inc. is a British-based multinational chain of theme restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and ro ...

in Las Vegas. As of March 2018, Hard Rock Hotel and Casino is expected to be rebranded as Virgin Hotels Las Vegas by the end of 2019. On 5 May 2021, the Las Vegas hotel was opened to the general public.

Current locations

United States

* Virgin Hotels Chicago (Chicago, Illinois) *Virgin Hotels Dallas (Dallas, Texas) *

Virgin Hotels Las Vegas Virgin Hotels Las Vegas is a hotel and casino resort in Paradise, Nevada, Paradise, Nevada, east of the Las Vegas Strip. It previously operated as the Hard Rock Hotel and Casino (Las Vegas), Hard Rock Hotel from 1995 to 2020, before closing for re ...

(Las Vegas, Nevada) *Virgin Hotels Nashville (Nashville, Tennessee) *Virgin Hotels New Orleans (New Orleans, Louisiana) *Virgin Hotels Edinburgh (Edinburgh, Scotland) *Virgin Hotels Glasgow (Glasgow, Scotland)

Future Locations

United States

Coming in 2022

*Virgin Hotels New York City (New York, New York)

Coming in 2025

*Virgin Hotels Miami (Miami, Florida)

Former locations

United States

*Virgin Hotels San Francisco (San Francisco, California)

References

External links

* {{Hotel chains H 2010 establishments in New York City Companies based in Miami Hotels established in 2010 Hotel chains Hotel chains in the United States