Video clip on:
[Wikipedia]
[Google]
[Amazon]
Conservatives 2.0
Minerva. Norway. Nr 08 2006. pp 92–95 *Jennie Boure, "Web Video: Making It Great, Getting Noticed", Peachpit Press, 2009,
Video clips refer to mostly short videos, most of the time called
While some video clips are taken from established media sources, community and individually produced clips are more common. Some individuals host their created works on
's iPlayer, which was released for open beta testing in July 2007.
memes
A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
, which are short videos of silly jokes and funny clips, most of the time coming from movies or any entertainment videos such as YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
. The term is also used more loosely to mean any video program, including a full program, uploaded onto a website or other medium. They are usually taken out of context and have many gags in them.
On the Internet
Video clips are very popular online. there were millions of video clips available online, with newwebsite
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...
s springing up focusing entirely on offering free video clips to users and many established corporate sites added the ability to clip existing video content on their websites
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wiki ...
.
While most of this content is non-exclusive and available on competing sites, some companies produce their own videos and do not need to rely on the work of outside companies or amateurs.
While some video clips are taken from established media sources, community and individually produced clips are more common. Some individuals host their created works on vlog
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded i ...
s, which are video blogs and the use of Internet video clips as they became bigger grew swiftly. Between March and July 2006, YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
grew from 30 to 100 million views of videos per day. One of the developments during that period were the BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...Advertising
Video clips are a common form ofadvertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
. With online entertainment sites delivering high-quality television program
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
ming content, free of charge, online video entertainment rose substantially in popularity.
Today, as businesses seek to tighten budgetary allocations, advertising on video sites has become increasingly common and many of those advertisements are longer than 20 seconds. Video clips are also used in advertising by vloggers
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
who promote products. The average ad goes for 15-30 seconds.
Rise of amateurs
Unlike traditional movies largely dominated by studios, video clips are supplied by non-professionals. In 2005, two Chinese students, Huang Yixin and Wei Wei, now dubbed as "Back Dorm Boys
The Back Dorm Boys were a Chinese duo who gained fame in 2005 for their lip sync videos to songs by the Backstreet Boys and other pop stars. Their videos, captured on a low quality Web cam in their college dorm room, have been viewed by Interne ...
", lip-synced to a song by the Backstreet Boys
Backstreet Boys (often abbreviated as BSB) are an American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson. Lou Pearlman formed the group in 1993 in Orlando, Florida.
The ...
in a video uploaded to some clip websites and quickly became renowned. They appeared on television shows and concerts, and they were also granted a contract by a media company in Beijing
}
Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
, China for lip-syncing.
In May 2006, The Economist
''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Eco ...
reported that 90% of video clips on YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
came from amateurs, a few of whom were young comedians. It, in effect, also brought up amateur talents.
An earlier celebrity
Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
was David Elsewhere
David "Elsewhere" Bernal (born August 2, 1979) is an illusionary dancer from Santa Ana, California. His mother is Peruvian, and his father is from New Mexico. He became known through a viral video clip —often titled ''Kolla2001''— of his parti ...
, who was a talent at popping
Popping is a street dance adapted out of the earlier Boogaloo (funk dance) cultural movement in Oakland, California. As Boogaloo spread, it would be referred to as Robottin in Richmond, California, Strutting movements in San Francisco and San J ...
and liquiding. His performance to Kraftwerk's song Expo 2000
Expo 2000 was a World Expo held in Hanover, Germany from 1 June to 31 October 2000. It was located on the Hanover Fairground (Messegelände Hannover), which is the largest exhibition ground in the world. Initially some 40 million people were expe ...
at the Kollaboration talent show in 2001 was widely viewed on the Internet, and this subsequently led to him being hired for TV commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
s and music video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
s. Not only did video clips submerge into the world of TV commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
and music videos
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
, but it also became a popular form of entertainment and a hobby for people called "Vloggers
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
" (video blog creators). Many professional video bloggers can be found on the Internet. Additionally, many notable amateur video bloggers also emerged during this time.
Citizen journalism
Citizen journalism
Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, a ...
video reporting dates back as early as the development of camcorder
A camcorder is a self-contained portable electronic device with video and recording as its primary function. It is typically equipped with an articulating screen mounted on the left side, a belt to facilitate holding on the right side, hot-swa ...
s, but all videos were screened by the local media outlets of the time. This was until its spread was aided by free upload websites in which censorship
Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
was limited to make a vast number of videos available to anyone who wanted to view them. Scenes were rarely broadcast on television, and many first-witnessed scenes have since become publicly available.
In December 2003, videos in Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
showing the bullying in '' De La Salle School'' outraged the public and raised a wide concern on school violence that led to the arrest of 11 students, 7 of which were later dismissed in 2020.
Notably, in December 2004, tourist videos of the Indian Ocean earthquake and tsunami offered worldwide audiences the first scenes of the disaster.
Vlog
From late 2005 to early 2006, a new form ofblogging
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
emerged called a vlog
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded i ...
. It is a blog that takes video as the primary content, which is often accompanied by supporting text, image, and additional metadata to provide context. Su Li Walker, an analyst with the Yankee Group, said that "like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting." Regular entries are typically presented in reverse chronological order
Chronology (from Latin ''chronologia'', from Ancient Greek , ''chrónos'', "time"; and , ''-logia'') is the science of arranging events in their order of occurrence in time. Consider, for example, the use of a timeline or sequence of events. It ...
.
Convergence with traditional media
The potential markets of video clips caught the attention of traditional movie studios. In 2006, the producers of ''Lucky Number Slevin
''Lucky Number Slevin'' (also known as ''The Wrong Man'' in Australia, ''The 7 Affair'' in Spain, ''Hitman for Hire'' in Mexico and ''Check-Mate'' in Brazil) is a 2006 neo-noir action crime thriller film directed by Paul McGuigan and written by ...
'', a film with Morgan Freeman, Lucy Liu
Lucy Alexis Liu is an American actress. Her accolades include winning a Critics' Choice Television Award, two Screen Actors Guild Awards and a Seoul International Drama Award, in addition to nominations for a Primetime Emmy Award.
Liu has sta ...
and Bruce Willis
Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting'' (1985–1989) and appeared in over a hundred films, gaining recognition as an action hero a ...
, made an 8-minute clip for YouTube. Celebrities in traditional media have proven to confer more popularity in clip culture than most amateur video makers.
The emerging potential for success in web video caught the eye of some top entertainment executives in America, including former Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
executive and current head of the Tornante Company Michael Eisner
Michael Dammann Eisner (born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of The Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film st ...
. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media would help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.
Short-form videos
Short videos became popular in the 2010s. Snapchat started allowing users to share 10-second videos in 2012.Vine
A vine (Latin ''vīnea'' "grapevine", "vineyard", from ''vīnum'' "wine") is any plant with a growth habit of trailing or scandent (that is, climbing) stems, lianas or runners. The word ''vine'' can also refer to such stems or runners themsel ...
, which was launched in 2013 and restricted videos to a maximum length of six seconds, helped short-form videos achieve mainstream popularity and gave rise to a new generation of public figures such as Kurtis Conner
Kurtis Matthew Kenneth Conner (born May 4, 1994) is a Canadian comedian, YouTuber, and podcaster. As of December 2022, his main YouTube channel has 4.2 million subscribers with 625 million views, his podcast's YouTube channel has 477,000 subscri ...
, David Dobrik, Danny Gonzalez, Drew Gooden, Liza Koshy
Elizabeth Shaila "Liza" Koshy (born March 31, 1996), is an American media personality and actress. Her main YouTube channel has amassed more than 17 million subscribers, and her two channels have a combined total of over 3 billion views. She ha ...
, Shawn Mendes
Shawn Peter Raul Mendes (; born August 8, 1998) is a Canadian pop singer. He gained a following in 2013, when he posted song covers on the video sharing platform Vine. The following year, he caught the attention of artist manager Andrew Gert ...
, Jake Paul
Jake Joseph Paul (born January 17, 1997) is an American media personality and professional boxer. He initially rose to fame on Vine, before playing the role of Dirk Mann on the Disney Channel series ''Bizaardvark'' for two seasons. Throughout ...
, Logan Paul
Logan Alexander Paul (born April 1, 1995) is an American media personality, podcaster, actor, and professional wrestler. He is currently signed to WWE, where he performs on the Raw brand, but is inactive due to a knee injury. He has over 23 m ...
, and Lele Pons
Eleonora Pons Maronese (born June 25, 1996), better known as Lele Pons, is a Venezuelan YouTuber, actress, and singer who holds both Venezuelan and American citizenship.
Pons came to prominence on Vine before the platform shut down in 2017 w ...
. Instagram responded to Vine's popularity by adding the ability to share 15-second videos in 2013, and has since massively expanded its video functionality with numerous additional features.
Following Vine's closure in 2017, most of its notable users began making longer videos on YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
. After TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version o ...
merged with Musical.ly in 2018, TikTok became the most widely used short-form video app and has since become one of the world's most popular apps of any kind. In 2020, Vine co-founder Dom Hoffman launched Vine's intended successor Byte (later renamed Clash and then Huddles). In 2021, as a response to the ever-increasing competition presented by TikTok, YouTube launched YouTube Shorts
YouTube Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds. Shorts have collectively earned over 5 trillion vie ...
to host videos up to a maximum length of 60 seconds. YouTube Shorts collectively earned over 5 trillion views within six months.
See also
* Timeline of online video *List of Internet phenomena
Social and cultural phenomena specific to the Internet include Internet memes, such as popular themes, catchphrases, images, viral videos, and jokes. When such fads and sensations occur online, they tend to grow rapidly and become more wides ...
*Media clip
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass el ...
* Screencast
*Video evidence
In evidence law, digital evidence or electronic evidence is any probative information stored or transmitted in digital form that a party to a court case may use at trial. Before accepting digital evidence a court will determine if the evidence ...
*Video sharing
An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users will generally u ...
* GIF
References
Further reading
* *Jay Dedman, Joshua Paul. ''Videoblogging'', John Wiley & Sons, June 26, 2006. . *Michael Verdi, Ryanne Hodson, Diana Weynand, Shirley Craig. ''Secrets of Videoblogging'',Peachpit
Peachpit is a publisher of books focused on graphic design, web design, and development. Peachpit's parent company is Pearson Education, which owns additional educational media brands including Addison-Wesley, Prentice Hall, and New Riders.
F ...
Press, April 25, 2006. .
*Stephanie Cottrell Bryant. ''Videoblogging For Dummies'', For Dummies, July 12, 2006. .
*Lionel Felix, Damien Stolarz. ''Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication'', Focal Press, April 24, 2006. .
*Andreassen, T. B. & Berry, D M. (2006)Conservatives 2.0
Minerva. Norway. Nr 08 2006. pp 92–95 *Jennie Boure, "Web Video: Making It Great, Getting Noticed", Peachpit Press, 2009,
External links
* {{DEFAULTSORT:Video Clip Broadcast engineering Television terminology Clip