TV3+ (formerly V4 and Viasat 4) is a television channel broadcasting to Norway owned by the

Viaplay Group Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm. The company operates the namesake video streaming services Viaplay and Viafree, advertising ...

. The channel was launched test on 28 September 2007, a week 14 June 2014 after the launch of the digital terrestrial television network in Norway, replacing

ZTV ZTV may refer to: *ZTV (Sweden), former Swedish television station (1991–2010) *ZTV (Japan), Japanese cable television operator headquartered in Tsu, Mie Prefecture, Japan *ZTV Norway, former Norwegian television channel (1995–1996, 2002–2007 ...

which ceased broadcasting shortly before. The channel opened with the European Championship qualifying match between

Moldova Moldova ( , ; ), officially the Republic of Moldova ( ro, Republica Moldova), is a landlocked country in Eastern Europe. It is bordered by Romania to the west and Ukraine to the north, east, and south. The unrecognised state of Transnistri ...

and Norway. Its main focus is on entertainment, sports and documentaries, transmitting series such as Most Shocking,

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, The Riches,

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matches and

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, with short news bulletins from P4 on weeknights. Viasat 4 also transmits several comedy series, such as

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, Married... with Children and

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. TV3+ was originally to be named TV4, but after complaints from Swedish TV4 AB at the Patent Office, the channel was renamed 4 before becoming Viasat 4. The original intention was that the channel would broadcast

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

via RiksTV. The operator of the commercial muxes was, however, intending to broadcast pay television, so the channel would be a part of the encrypted RiksTV package. In 2010, Viasat 4 showed 16 World Cup matches from South Africa, including the bronze final between Germany and Uruguay. Viasat obtained the rights from NRK. The name of the channel was changed from Viasat to ''V4'' in June 2020 as part of an overall rebranding of Viasat TV channels, and to TV3+ in August 2022 to emphasize its connection with

TV3 Channel 3 or TV 3 may refer to: Television * Canal 3 (Burkina Faso), a commercial television channel in Burkina Faso * Canal 3 (Guatemala), a commercial television channel in Guatemala * Channel 3 (Algeria), a public Algerian TV channel owned by E ...

Programming

'' List of programs broadcast by TV3+''

References

{{Norwegian television channels Modern Times Group Television channels and stations established in 2007 Television channels in Norway