Viaplay is a streaming service owned by

Viaplay Group Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm. The company operates the namesake video streaming services Viaplay and Viafree, advertising ...

which is based in Stockholm.

History

Originally owned by Modern Times Group, it was launched in May 2007 as Viasat On Demand. It was rebranded as Viaplay in 2011. Viaplay released its first original fiction title, '' Swedish Dicks'', in 2016. As of 2021, it was available in Sweden, Norway, Finland, Denmark,

Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...

, Latvia, Lithuania, Iceland and Poland. Capitalizing on the popularity of

Nordic noir Nordic noir, also known as Scandinavian noir or Scandi noir, is a genre of crime fiction usually written from a police point of view and set in Scandinavia or Nordic countries. Plain language avoiding metaphor and set in bleak landscapes results ...

titles, the service rolled out plans to expand to Ireland, the UK and the Netherlands in November 2022, and Canada, Germany, Switzerland, Austria and the United States by 2023. Viaplay launched in the United States ahead of the previously planned schedule, initially exclusively to Comcast customers, with the intention to launch a direct-to-consumer platform later. As the mother company Viaplay Group holds extensive sports rights in multiple markets, Viaplay provides sports broadcasts in most countries where it operates. In May 2022, Viaplay announced the organisation had added the

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

and Poland-based MMA promotion KSW to its UK offering. In July 2022, Viaplay Group acquired U.K.-based pay TV channel operator,

Premier Sports Viaplay Sports and Premier Sports are a group of pay television sports channels owned by Viaplay Group. Viaplay Sports holds exclusive live UK and Republic of Ireland TV rights to La Liga, Scottish League Cup, Elite Ice Hockey League, NHL an ...

, and rebranded it under the Viaplay name by 1st November 2022.

Launch

References

External links

* Subscription video on demand services Internet properties established in 2007 2007 establishments in Sweden {{tv-website-stub