Viacom Entertainment Store was a proposed chain of merchandise stores offering product based on

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...

owned properties, including Star Trek,

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...

, MTV, VH1 and other Paramount Pictures properties. The first (and only) Viacom Entertainment Store opened at 600 Michigan Avenue in

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, on May 23, 1997. The store's grand opening party was attended by celebrities tied to the company at the time, including Jon Bon Jovi and

Jenny McCarthy Jennifer McCarthy Wahlberg (' Jennifer Ann McCarthy; born November 1, 1972) is an American actress, model, and television personality. She began her career in 1993 as a nude model for ''Playboy'' magazine and was later named their Playmate of ...

. Flagship stores had been planned for large metropolitan areas around the United States, all in response to the success of the

Disney Store The Disney Store is a chain of specialty stores selling only Disney related items, many of them exclusive, under its own name and Disney Outlet. It was a business unit of Disney Consumer Products with the Disney Parks, Experiences and Products s ...

Warner Bros. Studio Store The Warner Bros. Studio Store was a chain of retail stores selling Looney Tunes, DC Comics, and other merchandise based on Warner Bros. films, similar in style to The Disney Store. They first opened in 1991. In 1996, Warner Bros. owner Time Warne ...

, and Discovery Channel Store concepts. In addition, more than a dozen standalone Nickelodeon stores opened during 1997 and 1998: The Chicago flagship failed to meet the company's expectations, and the company announced it would shutter it and the Nickelodeon stores in 1999. The store closed on January 17, 1999, while the Nickelodeon stores gradually closed throughout the year.

Citations

Paramount Global Defunct retail companies of the United States Retail companies established in 1997 Retail companies disestablished in 1999 {{Retail-company-stub