Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in

electronics The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons using electronic devices. Electronics uses active devices to control electron flow by amplification ...

major appliance A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cookin ...

s and

information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of data . and information. IT forms part of information and communications technology (ICT). An information technology syste ...

. Vestel's headquarters and production plant are located in

Manisa Manisa (), historically known as Magnesia, is a city in Turkey's Aegean Region and the administrative seat of Manisa Province. Modern Manisa is a booming center of industry and services, advantaged by its closeness to the international port ci ...

, while the company's parent conglomerate is the

Istanbul ) , postal_code_type = Postal code , postal_code = 34000 to 34990 , area_code = +90 212 (European side) +90 216 (Asian side) , registration_plate = 34 , blank_name_sec2 = GeoTLD , blank_i ...

based

Zorlu Holding Zorlu Holding is a Turkish multinational conglomerate holding specialized in textiles, white goods, electronics manufacturing, energy, and financial services. Zorlu Holding is headquartered in Istanbul. History The Zorlu group was founded by H ...

. Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular

TV set A television set or television receiver, more commonly called the television, TV, TV set, telly, tele, or tube, is a device that combines a tuner, display, and loudspeakers, for the purpose of viewing and hearing television broadcasts, or using ...

s.Businessweek: "The Unknown TV Giant"
As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market. Vestel also has a subsidiary brand

Vestfrost Vestfrost or Vestfrost Household is a manufacturer of major appliance. The Company is based in Esbjerg, Denmark. Since 1963 they have sold more than 12 million refrigerators and freezers. In 2008 Vestfrost was bought by the Turkish appliance manufa ...

, used for white goods, and

Luxor Luxor ( ar, الأقصر, al-ʾuqṣur, lit=the palaces) is a modern city in Upper (southern) Egypt which includes the site of the Ancient Egyptian city of ''Thebes''. Luxor has frequently been characterized as the "world's greatest open-a ...

, used for

televisions Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...

, sold in the

Nordic countries The Nordic countries (also known as the Nordics or ''Norden''; lit. 'the North') are a geographical and cultural region in Northern Europe and the North Atlantic. It includes the sovereign states of Denmark, Finland, Iceland, Norway and Sw ...

. In 2014, Vestel entered the smartphone market. Most TVs produced by Vestel are sold under licensed brand names such as

Toshiba , commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure systems, ...

Hitachi () is a Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Nissan ''zaibatsu'' and later DKB Group and Fuyo G ...

Polaroid Polaroid may refer to: * Polaroid Corporation, an American company known for its instant film and cameras * Polaroid camera, a brand of instant camera formerly produced by Polaroid Corporation * Polaroid film, instant film, and photographs * Polar ...

JVC JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood corporation. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company is best known for introducing Japan's first televisions and for ...

, Bush,

Alba ''Alba'' ( , ) is the Scottish Gaelic name for Scotland. It is also, in English language historiography, used to refer to the polity of Picts and Scots united in the ninth century as the Kingdom of Alba, until it developed into the Kin ...

and many own brand labels. In 2021, Vestel Customer Services received two awards from the 4th CX Awards Turkey and one award from the Istanbul Marketing Awards.

History

Originally founded in 1984, Vestel has grown realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.

References

External links

Official website
{{Home appliance brands Home appliance manufacturers of Turkey Home appliance brands Defence companies of Turkey Electronics companies of Turkey Manisa Electronics companies established in 1984 Manufacturing companies established in 1984 1984 establishments in Turkey Turkish brands Companies listed on the Istanbul Stock Exchange Industrial buildings in Turkey Multinational companies headquartered in Turkey Unmanned aerial vehicle manufacturers of Turkey

History

See also

References

External links