Verizon Ladies First Tour
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The Verizon Ladies First Tour was a co-headlining
concert tour A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often concert tours are named to differentiate different tours by the same artist and to associate a specific to ...
by American recording artists Beyoncé,
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...
and Missy Elliott. Canadian artist
Tamia Tamia Marilyn Washington Hill (born May 9, 1975) is a Canadian singer, songwriter, and producer. Born and raised in Windsor, Ontario, Tamia performed in various singing and dancing competitions as a child. In 1994, after signing a development de ...
was featured as a special guest. The tour, dubbed the "urban
Lilith Fair Lilith Fair was a concert tour and travelling music festival, founded by Canadian musician Sarah McLachlan, Nettwerk Music Group's Dan Fraser and Terry McBride, and New York talent agent Marty Diamond. It took place during the summers of 1997 ...
" supported Elliott's fifth studio album, ''
This Is Not a Test! ''This Is Not a Test!'' is the fifth studio album by American rapper Missy Elliott, released by The Goldmind Inc. and Elektra Records on November 25, 2003, in the United States. It was primarily produced by Timbaland, with additional production ...
''; Keys' second studio album, ''
The Diary of Alicia Keys ''The Diary of Alicia Keys'' is the second studio album by American singer Alicia Keys. It was released on December 2, 2003, by J Records. The album was recorded at several recording studios, and production was handled primarily by Keys with contr ...
'' and Beyoncé's first studio album, '' Dangerously in Love''. The trek visited the United States performing in over twenty cities in March and April. The outing was the first three-act show to feature three to four female R&B artists in a headlining role. It became one of the biggest tours in 2004, placing 34th on Pollstar's "Top Tours of 2004"—earning over 22 million dollars. The success of the tour promoted a 2005 leg but the plans were scrapped and Verzion focused on creating the
Verizon VIP Tour The Verizon VIP Tour was an annual concert tour promoted by Live Nation Global Touring and Verizon Wireless. Following in the footsteps of the Verizon Ladies First Tour, the VIP Tour features an emerging female artist as the headliner. The concer ...
.


Background

The tour was originally supposed to feature Beyoncé with Ashanti, Monica,
Mýa Mya Marie Harrison (; born October 10, 1979), (stylized as Mýa), is an American singer, songwriter, dancer, and actress. Born into a musical family, she studied ballet, jazz, and tap dance as a child. Initially, Mýa began her career as a VJ ...
and
Mary J. Blige Mary Jane Blige ( ; born January 11, 1971) is an American singer, songwriter, and actress. Often referred to as the " Queen of Hip-Hop Soul" and " Queen of R&B", Blige has won nine Grammy Awards, a Primetime Emmy Award, four American Music Award ...
but scheduling conflicts caused the other four ladies not to be up for the tour. When the tour was officially announced, it was Beyoncé, along with Keys, Elliott, and Tamia joining the bill. The tour was announced by various media outlets in January 2004. Conceived by
Verizon Communications Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in ...
, the tour was sponsored by
Steve Madden Steven Madden (born March 23, 1958) is an American fashion designer and businessman. He is the founder and former CEO of Steve Madden, Ltd., a publicly traded company. Life and career Madden was born in Far Rockaway, Queens, the son of a Jewi ...
and
L'Oréal L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, ...
. Hayman Entertainment and
Clear Channel Entertainment Live Nation was a former American events promoter and venue operator based in Beverly Hills, California. Founded in 1996 by Robert F. X. Sillerman as SFX Entertainment, the company's business was built around consolidating concert promoters int ...
served as tour promoters. Costumes were designed by
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmet ...
. When the tour was announced, Beyoncé dispelled any conflict while touring. She says all three acts are good friends and there will be no competitiveness. All three acts expressed their interest in performing in a tour of this nature. It became the first tour highlighting women in the urban music scene. Beyoncé stated:
"Even before I started putting my album together last year, I wanted to get together a tour with other women. I know that you have a lot of types of tours with other types of artists, but not just strictly hip-hop and R&B women".


Critical reception

The tour was lauded by critics and spectators. Although most reviews praised the ensemble, many felt Keys and Beyoncé were the stars of the show. Neil Drumming of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...
'' thought Keys was the most "radiant" performer of the evening at the Office Depot Center. He felt, "Her old-school references charmed, and her clap-along 'How Come You Don't Call Me' obliterated the CD version. Mounting the piano, tickling keys with one hand, she struck a quirky balance between class and kitsch". Jon Parles from ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' wrote all the ladies "earned their due" during the concert at the Nassau Veterans Memorial Coliseum. He continued, "The three headliners have made their way in a hip-hop culture that largely treats women as playthings and conquests. Their response has been to play along while making modest demands of their own. In the meantime, they're willing to work like superwomen". Unlike the previous reviews, Steve Hammer of the newspaper '' NUVO'' was not impressed with the show at the Conseco Fieldhouse. He states the show felt "inconsequential". He further explained, "Any show featuring three multiplatinum recording artists is bound to struggle against time limitations. But the problems plaguing each of the three fine artists — Missy Elliott, Alicia Keys and Beyoncé — was not that the sets were so short, but that they were so meaningless". High praised continued as the act performed at the MCI Center in Washington, D.C. Portsia Smith of ''
The Free Lance–Star ''The Free Lance–Star'' is the principal daily newspaper distributed throughout Fredericksburg, Virginia, United States, with a circulation area including the city of Fredericksburg and all or parts of the counties of Spotsylvania, Stafford, ...
'' says the show was a night of "talent" and "beauty". She spoke highly of all the acts but says Keys was the most in-demand for the audience. She elaborates, "She wowed the audience members, who probably thought she would just sit at her piano and sang. But how wrong were they". Keys received another positive review from Stephen Kiehl from ''
The Baltimore Sun ''The Baltimore Sun'' is the largest general-circulation daily newspaper based in the U.S. state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Founded in 1837, it is currently owned by T ...
'' who states, "But the most astute set closer belonged to Keys, who sang 'You Don't Know My Name' from her new album. The song features a one-sided cell phone conversation between a coffee shop waitress and the guy she has a crush on. She asks him out, but then loses the signal". Ben Johnson of the newspaper ''
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'' wrote the show at the Hartford Civic Center was nothing short of "decadence". He continues, " ..became a rallying point of
girl power Girl power is a slogan that encourages and celebrates women's empowerment, independence, confidence and strength. The slogan's invention is credited to the US punk band Bikini Kill, who published a zine called ''Bikini Kill #2: Girl Power'' i ...
fit for an appearance by the Powerpuff Girls". The highlight of the tour was the concert at Madison Square Garden. The show feature guest appearances from
Big Boi Antwan André Patton (born February 1, 1975), better known by his stage name Big Boi, is an American rapper, songwriter, record producer and actor. He is best known for being a member of the southern hip hop duo Outkast alongside André 300 ...
,
Fabolous John David Jackson (born November 18, 1977), better known by his stage name Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition while still a senior in high school, when he performed live on American music executive ...
, Jay-Z,
Kelly Rowland Kelendria Trene Rowland (born February 11, 1981) is an American singer, actress, and television personality. She rose to fame in the late 1990s as a member of Destiny's Child, one of the world's best-selling girl groups of all time. During the gr ...
and Michelle Williams. Stephen Reid of MTV News felt that throughout the entire show, Beyoncé was the star. He says, "If Muhammad Ali had been at Madison Square Garden Monday night, no doubt he would've found something to pound like a drum as he yelled, 'The champ is here! The champ is here!' That's exactly the aura Beyoncé gave off as she began her closing set of the Verizon Ladies First Tour, which also features Alicia Keys, Missy Elliott and Tamia". Reid also gave rave reviews for Keys' section of the show. "Fittingly, she started with 'Heartburn', shaking her body like Ike-era
Tina Turner Tina Turner (born Anna Mae Bullock; November 26, 1939) is an American-born Swiss retired singer and actress. Widely referred to as the " Queen of Rock 'n' Roll", she rose to prominence as the lead singer of the Ike & Tina Turner Revue before ...
, causing a sudden rise in blood pressure among the men in the audience. The sex appeal was being poured all over Madison Square like milk on
Cheerios Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the ...
". Jennifer Wood of ''
East Valley Tribune The ''East Valley Tribune'' is a newspaper concentrated on cities within the East Valley region of metropolitan Phoenix, including Mesa, Tempe, Chandler, Gilbert, and Queen Creek. Formerly a daily newspaper, the ''Tribune'' resulted from t ...
'' enjoyed the show at the America West Arena. She says, "From the moment Elliott appeared on stage wearing a black suit covered in rhinestones to Beyoncé's exit nearly four hours later, the audience rarely sat as it ogled three of the most celebrated female talents in hip-hop and R&B". ''
San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and Michael H. de Young. The ...
''s Neva Chonin says the concert at The Arena in Oakland proved why Beyoncé is a star. She says, "In a time of assembly-line pop icons, she manages to infuse her packaged performance with charisma and genuine talent. Her vocal workouts on ballads like ' Dangerously in Love 2' clambered smoothly up and down the scales".


Setlist


Shows


Notes


References

{{DEFAULTSORT:Verizon Ladies First Tour Alicia Keys concert tours Beyoncé concert tours Verizon Communications 2004 concert tours Co-headlining concert tours