Veranda (magazine)
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''Veranda'' is an American
lifestyle magazine Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by consumers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, fo ...
with a focus on the home, and has a circulation of 464,357 copies as of 2020. The magazine is one of the
Hearst Corporation Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan, New York City. Hearst owns newspapers, magazines, telev ...
's
shelter magazine A shelter magazine is a periodical publication with an editorial focus on interior design, architecture, home furnishings, and often gardening. The term is most often used in the U.S. magazine publishing trade. The earliest example of this "chiefly ...
titles, alongside ''
Elle Décor ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...
'' and ''
House Beautiful ''House Beautiful'' is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing it in 1934. It is the oldest still-publi ...
''. The magazine's headquarters was originally in Atlanta, GA, but relocated to Hearst's editorial offices in Manhattan circa 2013, and then to Hearst's editorial offices in
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...
,
Alabama (We dare defend our rights) , anthem = " Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,7 ...
at the end of 2018.


History and profile

Founded in 1987 by Lisa Newsom and Charles Ross, the magazine originally focused on
decor Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordin ...
,
garden A garden is a planned space, usually outdoors, set aside for the cultivation, display, and enjoyment of plants and other forms of nature. The single feature identifying even the wildest wild garden is ''control''. The garden can incorporate bot ...
s, and
jewellery Jewellery ( UK) or jewelry ( U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a w ...
coverage. It also covered articles on
interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordin ...
. The magazine was started by Veranda Publications, Inc., an
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...
-based company, as a quarterly publication. In 1999 the frequency was switched to bimonthly. In May 2002 the magazine was acquired by
Hearst Corporation Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan, New York City. Hearst owns newspapers, magazines, telev ...
. Lisa Newsom continued to serve as the
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...
of the magazine after the acquisition. The content of the magazine was also expanded into luxury travel under the direction of
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...
Dara Caponigro. Caponigro took the helm at ''Veranda'' in April 2010, after several editorial positions at ''
domino Dominoes is a family of tile-based games played with gaming pieces, commonly known as dominoes. Each domino is a rectangular tile, usually with a line dividing its face into two square ''ends''. Each end is marked with a number of spots (also c ...
'', ''
House Beautiful ''House Beautiful'' is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing it in 1934. It is the oldest still-publi ...
'', and ''
Elle Décor ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...
''. In 2010, Jennifer Levene-Bruno replaced original publisher, Sims Bray, who continued as a consultant at ''Veranda'' until the end of that year.


References


External links


Official website
{{Authority control Bimonthly magazines published in the United States Lifestyle magazines published in the United States Quarterly magazines published in the United States Hearst Communications publications Magazines established in 1987 Magazines published in New York City Mass media in Birmingham, Alabama Magazines published in Alabama