Ventanarosa is a

production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and v ...

formally founded by Salma Hayek in 1999. Its

Spanish language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the ...

translation literally means "

rose A rose is either a woody perennial flowering plant of the genus ''Rosa'' (), in the family Rosaceae (), or the flower it bears. There are over three hundred species and tens of thousands of cultivars. They form a group of plants that can be ...

-colored window" or "pink window." Ventanarosa's first feature film was '' El Coronel No Tiene Quien le Escriba'' based on the

Gabriel García Márquez Gabriel José de la Concordia García Márquez (; 6 March 1927 – 17 April 2014) was a Colombian novelist, short-story writer, screenwriter, and journalist, known affectionately as Gabo () or Gabito () throughout Latin America. Considered one ...

novel A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itself ...

of the same name. The film was

Mexico Mexico (Spanish language, Spanish: México), officially the United Mexican States, is a List of sovereign states, country in the southern portion of North America. It is borders of Mexico, bordered to the north by the United States; to the so ...

's official selection for submission to the Best Foreign Film category at the

Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

and was directed by

Arturo Ripstein Arturo Ripstein y Rosen (born December 13, 1943) is a Mexican film director and screenwriter. Considered the "Godfather of independent Mexican cinema", Ripstein's work is generally characterized by "somber, slow-paced, macabre melodramas tackling ...

. In 1999, Ricka Fisher, who was head of Disney Telefilms, joined Ventanarosa as president of the studio. In 2001 the Ventanarosa released the Showtime movie '' In the Time of the Butterflies'', another adaptation of Julia Alvarez's novel by the same title. The next year, ''

Frida ''Frida'' is a 2002 American biographical drama film directed by Julie Taymor which depicts the professional and private life of the surrealist Mexican artist Frida Kahlo. Starring Salma Hayek in an Academy Award–nominated portrayal as K ...

'', a film Hayek had been involved with since 1997, was released in theaters. The biographical film about the life of artist

Frida Kahlo Magdalena Carmen Frida Kahlo y Calderón (; 6 July 1907 – 13 July 1954) was a Mexican painter known for her many portraits, self-portraits, and works inspired by the nature and artifacts of Mexico. Inspired by the country's popular culture, ...

went on to win two

Oscars The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

. The success of ''Frida'', coupled with the good reception of ''In the Time of the Butterflies'', was followed by the 2003

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

-winning ''

The Maldonado Miracle ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...

'', also for Showtime. Ventanarosa became involved with

Reveille Productions Endemol Shine North America is the American division of Endemol Shine Group that was founded on March 15, 2002 as a merger of Shine Americas, Shine USA, and Reveille Productions. Endemol Shine North America produces and distributes scripted and ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

adaptation of the

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the ...

telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...

, ''

Yo Soy Betty La Fea ''Yo soy Betty, la fea'' (English: I am Betty, the Ugly one), often referred to simply as ''Betty, la fea'', is a Colombian telenovela written by Fernando Gaitán which was broadcast from 25 October 1999 to 8 May 2001 by RCN. More than a dozen ...

'' in 2004. The series — later titled ''

Ugly Betty ''Ugly Betty'' is an American comedy-drama television series developed by Silvio Horta, which was originally broadcast on ABC. It premiered on September 28, 2006, and ended on April 14, 2010. The series is based on Fernando Gaitán's Colombi ...

'' — was picked up by ABC, where it aired from 2006 to 2010. In 2018, the company received a movie deal with Lionsgate. In June 2020, Ventanarosa signed a two-year

first-look deal A first-look deal is any contract containing a clause granting, usually for a fee or other consideration that covers a specified period of time, a pre-emption right, right of first refusal, or right of first offer (also called a right of first neg ...

with

HBO Max HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Ne ...

References

American companies established in 1999 Film production companies of the United States Television production companies of the United States {{US-film-company-stub