Valentine v. Chrestensen
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''Valentine v. Chrestensen'', 316 U.S. 52 (1942), was a case in which the
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. Federal tribunals in the United States, federal court cases, and over Stat ...
ruled that
commercial speech In law, commercial speech is speech or writing on behalf of a business with the intent of earning revenue or a profit. It is economic in nature and usually attempts to persuade consumers to purchase the business's product or service. The Supreme ...
in public thoroughfares is not constitutionally protected..


Background

Respondent F. J. Chrestensen was the owner of the USS S-49, a
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
submarine A submarine (or sub) is a watercraft capable of independent operation underwater. It differs from a submersible, which has more limited underwater capability. The term is also sometimes used historically or colloquially to refer to remotely op ...
that he had moored at a State pier on the
East River The East River is a saltwater tidal estuary in New York City. The waterway, which is actually not a river despite its name, connects Upper New York Bay on its south end to Long Island Sound on its north end. It separates the borough of Quee ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Chrestensen attempted to distribute
handbills A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopi ...
that advertised his exhibition and solicited visitors for an admission fee, a violation of a municipal
ordinance Ordinance may refer to: Law * Ordinance (Belgium), a law adopted by the Brussels Parliament or the Common Community Commission * Ordinance (India), a temporary law promulgated by the President of India on recommendation of the Union Cabinet * ...
(Section 318 of the
Sanitary Sanitation refers to public health conditions related to clean drinking water and treatment and disposal of human excreta and sewage. Preventing human contact with feces is part of sanitation, as is hand washing with soap. Sanitation systems ...
Code In communications and information processing, code is a system of rules to convert information—such as a letter, word, sound, image, or gesture—into another form, sometimes shortened or secret, for communication through a communicati ...
) prohibiting the distribution of printed handbills in the
street A street is a public thoroughfare in a built environment. It is a public parcel of land adjoining buildings in an urban context, on which people may freely assemble, interact, and move about. A street can be as simple as a level patch of di ...
s bearing "commercial
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
matter". The Police Commissioner of
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, Lewis J. Valentine, warned Chrestensen of the violation and informed him that only the distribution of handbills solely devoted to "information or a public
protest A protest (also called a demonstration, remonstration or remonstrance) is a public expression of objection, disapproval or dissent towards an idea or action, typically a political one. Protests can be thought of as acts of cooper ...
" was permitted. Accordingly, Chrestensen remade his handbill by removing the admission fee from the front side and placing on the reverse a protest against the City Dock Department's refusal to grant his submarine dockage. The Police Department nevertheless prohibited distribution of the new handbill on grounds that the front side retained commercial advertising content, even without statement of an admission fee. Chrestensen, alleging loss in the excess of $4,000 (), sued under Section 1 of the Fourteenth Amendment. A divided
Second Circuit Court of Appeals The United States Court of Appeals for the Second Circuit (in case citations, 2d Cir.) is one of the thirteen United States Courts of Appeals. Its territory comprises the states of Connecticut, New York and Vermont. The court has appellate juri ...
ruled in his favor, and Valentine petitioned to the Supreme Court.


Opinion of the Court

The Supreme Court reversed the Second Circuit's ruling, finding that, although states and municipalities may not unduly burden free expression in the streets, the Constitution did not prevent the government from regulating purely commercial advertising. Writing for the majority, Associate Justice
Owen Roberts Owen Josephus Roberts (May 2, 1875 – May 17, 1955) was an Associate Justice of the United States Supreme Court from 1930 to 1945. He also led two Roberts Commissions, the first of which investigated the attack on Pearl Harbor, and the sec ...
held that it was the prerogative of the legislature to determine whether an activity interfered with the full and free public use of the streets, and thus the presence and extent of commercial activity was a matter reserved for legislative judgement. The Court found in addition that Chrestensen's affixing of the protest to his handbill was done with the sole intent of evading the municipal ordinance and therefore did not permit his distribution of the handbill.


Subsequent developments

''Valentine'' was the first major case to address the limits of "commercial speech", but it was later "abruptly" overturned by '' Virginia State Pharmacy Board v. Virginia Citizens Consumer Council'' (1976).


References


Further reading

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External links

* * * The handbill leading to the litigation, http://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=1158&context=historical * Transcript of record, http://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=1159&context=historical {{DEFAULTSORT:Valentine V. Chrestensen 1942 in United States case law United States Supreme Court cases United States Free Speech Clause case law United States commercial speech case law Overruled United States Supreme Court decisions United States Supreme Court cases of the Stone Court History of New York City