VBOX7 (pronounced "vi box sedem" in Bulgarian and "vi box seven" in

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

) is a Bulgarian

video platform An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users will generally u ...

. As of April 2017, it was the 22nd most popular website in

Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedo ...

. The website has been owned by the Netinfo company since October 2007.

History

The site was launched on 30 July 2006 and in the beginning it regularly had only a few visitors. The site's slogan was ''The Bulgarian video sharing website''. In March 2008 Vbox7 was regularly visited by around 200,000 people while there were more than 9,000 registered users. On 6 February 2012 the mobile version of the site was launched. Two years later, a mobile app for Android and

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

was created. In early June 2014, the site launched a partnership program because

user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion f ...

was not seen as profitable anymore. Vbox7 started to transition to self-produced content and partners network. In 2015, famous Bulgarian

vloggers A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...

(Emil Conrad and Boryana Stefanova, for example) migrated to

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

. Videos of users, who didn't have a contract with Vbox7, were made inaccessible from outside Bulgaria. A lot of previously uploaded videos were deleted. Vbox7 changed its

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...

to a more mobile-friendly one, merging the mobile and desktop versions. The transition was considered complete by the end of 2016.

Features

Video technology

Previously, watching videos on vbox7 required the

Adobe Flash Player Adobe Flash Player (known in Internet Explorer, Firefox, and Google Chrome as Shockwave Flash) is computer software for viewing multimedia contents, executing rich Internet applications, and streaming audio and video content created on the ...

plug-in to be installed because the site made use of the flv video format. Now, Vbox7 uses an

HTML5 HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and final major HTML version that is a World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML ...

video player and H.264/MPEG-4 AVC is its default video compression format. The site also supports HD videos up to

2160p 4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 38402160 (4K UHD) is the dominan ...

Mobile app (Vbox7 App)

Vbox7 published its mobile app in March 2014. As of April 2016 it had around 1 million downloads in

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...

and iTunes.

References

External links