Unsafe at Any Speed
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''Unsafe at Any Speed: The Designed-In Dangers of the American Automobile'' is a non-fiction book by consumer advocate
Ralph Nader Ralph Nader (; born February 27, 1934) is an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes. The son of Lebanese immigrants to the Un ...
, first published in 1965. Its central theme is that
car manufacturers This is a list of notable automobile manufacturers with articles on Wikipedia by country. It includes companies that are in business as well as defunct manufacturers. Only companies that have articles here are included. A Algeria * SNVI ...
resisted the introduction of
safety Safety is the state of being "safe", the condition of being protected from harm or other danger. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk. Meanings There are two slightly di ...
features (such as
seat belt A seat belt (also known as a safety belt, or spelled seatbelt) is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt red ...
s), and that they were generally reluctant to spend money on improving safety. This work contains substantial references and material from industry insiders. It was a best seller in non-fiction in 1966. The book resulted in the creation of the
United States Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the President of the United States and ...
in 1966 and the predecessor agencies of the
National Highway Traffic Safety Administration The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation. It describes its mission as "Save lives, prevent injuries, reduce vehicle-related crashes" relat ...
in 1970.


Theme

''Unsafe at Any Speed'' is primarily known for its critique of the
Chevrolet Corvair The Chevrolet Corvair is a compact car manufactured by Chevrolet for model years 1960–1969 in two generations. A response to the Volkswagen Beetle, it remains the only American-designed, mass-produced passenger car with a Rear-engine design, ...
, although only one of the book's eight chapters covers the Corvair. It also deals with the use of tires and tire pressure being based on comfort rather than on safety, and the automobile industry disregarding technically based criticism. A 1972 N.H.T.S.A. report disputed his allegations about abnormal handling in sharp turns and suggested the Corvair's rollover rate was comparable to similar cars.


Organization and content

Each of the book's chapters covers a different aspect of automotive safety:


"The Sporty Corvair"

The subject for which the book is probably most widely known, the rear-engined Chevrolet Corvair, is covered in Chapter 1—"The Sporty Corvair–The One-Car Accident". This relates to the first models (1960-1964) that had a swing-axle suspension design which was prone to "tuck under" in certain circumstances. George Caramagna, a mechanic working on the suspension system, suggested installing a stabilizer ( anti-roll or "anti-sway") bar, but was overruled by GM management. To make up for the cost-cutting lack of a front stabilizer bar, Corvairs required
tire A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineering), t ...
pressures which were outside of the tire manufacturers' recommended tolerances. The Corvair relied on an unusually high front to rear pressure differential (15psi front, 26psi rear, when cold; 18 psi and 30psi hot), and if one inflated the tires equally, as was standard practice for all other cars at the time, the result was a dangerous
oversteer Understeer and oversteer are vehicle dynamics terms used to describe the sensitivity of a vehicle to steering. Oversteer is what occurs when a car turns (steers) by more than the amount commanded by the driver. Conversely, understeer is what occ ...
. Despite proper tire pressures being more critical than for contemporaneous designs, Chevrolet salespeople and Corvair owners were not properly advised of the requirement and risk. According to the standards of the Tire and Rim Association, these recommended pressures caused the front tires to be overloaded whenever there were two or more passengers in the car. An unadvertised at-cost option (#696) included upgraded springs and dampers, front anti-roll bars and rear-axle-rebound straps to prevent tuck-under. Aftermarket kits were also available, such as the EMPI Camber Compensator, for the knowledgeable owner. The suspension was modified for 1964 models, with inclusion of a standard front anti-roll bar and a transverse-mounted rear spring. In 1965, the totally redesigned four-link, fully
independent rear suspension Independent suspension is any automobile suspension system that allows each wheel on the same axle to move vertically (i.e. reacting to a bump on the road) independently of the others. This is contrasted with a beam axle or deDion axle system i ...
maintained a constant
camber angle Camber angle is one of the angles made by the wheels of a vehicle; specifically, it is the angle between the vertical axis of a wheel and the vertical axis of the vehicle when viewed from the front or rear. It is used in the design of steering a ...
at the wheels. A redesign for the 1965 model eliminated the tuck-under crash tendency. A 1972 safety commission report conducted by
Texas A&M University Texas A&M University (Texas A&M, A&M, or TAMU) is a public university, public, Land-grant university, land-grant, research university in College Station, Texas. It was founded in 1876 and became the flagship institution of the Texas A&M Unive ...
concluded that the 1960-1963 Corvair possessed no greater potential for loss of control than its contemporary competitors in extreme situations. The U.S. Department of Transportation (DOT) issued a press release in 1972 describing the findings of
NHTSA The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation. It describes its mission as "Save lives, prevent injuries, reduce vehicle-related crashes" rel ...
testing from the previous year. NHTSA had conducted a series of comparative tests in 1971 studying the handling of the 1963 Corvair and four contemporary cars—a
Ford Falcon Ford Falcon is an automobile nameplate applied to several vehicles worldwide. * Ford Falcon (North America), an automobile produced by Ford from 1960 to 1970. * Ford Falcon (Argentina), a car built by Ford Argentina from 1962 until 1991. * For ...
,
Plymouth Valiant The Plymouth Valiant (first appearing in 1959 as simply the Valiant) is an automobile which was marketed by the Plymouth division of the Chrysler Corporation in the United States from the model years of 1960 through 1976. It was created to give t ...
,
Volkswagen Beetle The Volkswagen Beetle—officially the Volkswagen Type 1, informally in German (meaning "beetle"), in parts of the English-speaking world the Bug, and known by many other nicknames in other languages—is a two-door, rear-engine economy car, ...
, and Renault Dauphine—along with a second-generation Corvair (with its completely redesigned, independent rear suspension). The 143-page report reviewed NHTSA's extreme-condition handling tests, national crash-involvement data for the cars in the test as well as General Motors' internal documentation regarding the Corvair's handling. NHTSA went on to contract an independent advisory panel of engineers to review the tests. This review panel concluded that "the 1960-1963 Corvair compares favorably with contemporary vehicles used in the tests ..the handling and stability performance of the 1960–63 Corvair does not result in an abnormal potential for loss of control or rollover, and it is at least as good as the performance of some contemporary vehicles both foreign and domestic."


"Disaster deferred"

Chapter 2 levels criticism on auto design elements such as instrument panels and
dashboard For business applications, see Dashboard (business). A dashboard (also called dash, instrument panel (IP), or fascia) is a control panel set within the central console of a vehicle or small aircraft. Usually located directly ahead of the drive ...
s that were often brightly finished with chrome and glossy enamels which could reflect sunlight or the headlights of oncoming motor vehicles into the driver's eyes. This problem, according to Nader, was well known to persons in the industry, but little was done to correct it. Nader also offered advice about the
gear shift A gear stick (rarely spelled ''gearstick''), gear lever (both UK English), gearshift or shifter (both U.S. English), more formally known as a transmission lever, is a metal lever attached to the transmission of an automobile. The term ''gear s ...
quadrants on earlier cars fitted with
automatic transmission An automatic transmission (sometimes abbreviated to auto or AT) is a multi-speed transmission used in internal combustion engine-based motor vehicles that does not require any input from the driver to change forward gears under normal driving ...
s. Several examples are given of people being run over, or cars becoming runaways because drivers were not familiar with the shift pattern, causing them to shift into reverse when intending to shift to low gear, or vice versa. Nader made an appeal to the auto industry to standardize gearshift patterns as a safety issue. Early automatic transmissions, including GM's
Hydra-Matic Hydramatic (also known as Hydra-Matic) is an automatic transmission developed by both General Motors' Cadillac and Oldsmobile divisions. Introduced in 1939 for the 1940 model year vehicles, the ''Hydramatic'' was the first mass-produced ful ...
, Packard's
Ultramatic Ultramatic was the trademarked name of the Packard Motor Car Company's automatic transmission introduced in 1949 and produced until 1954, at Packard's Detroit, Michigan East Grand Boulevard factory. It was produced thereafter from late 1954, thru ...
, and
Borg Warner BorgWarner Inc. is an American automotive supplier headquartered in Auburn Hills, Michigan. The company maintains production facilities and technical systems at 93 sites (as of June 6, 2022) in 22 countries worldwide and has around 49,000 employ ...
's automatic used by a number of independent manufacturers (
Rambler Rambler or Ramble may refer to: Places * Rambler, Wyoming * Rambler Channel (藍巴勒海峽), separates Tsing Yi Island and the mainland New Territories in Hong Kong * The Ramble and Lake, Central Park, an area within New York City's Centr ...
,
Studebaker Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers M ...
) used a pattern of "P N D L R", which put Reverse at the bottom of the quadrant, next to Low. Because it was difficult to tell by feel whether the lever was in “Low” or in “Reverse”, drivers intending to select “Reverse” would frequently fail to move the lever far enough and shoot forwards. Alternately, drivers intending to select “Low” sometimes moved it too far into “Reverse” when intending to move forwards, and the car could ram into walls or buildings, damaging property and/or injuring people. In addition, other manufacturers, such as Chrysler, used a push-button selector to choose gear ranges. Chevrolet's
Powerglide The Powerglide is a two-speed automatic transmission designed by General Motors. It was available primarily on Chevrolet from January 1950 through 1973, although some Pontiac models also used this automatic transmission after the fire at the Hyd ...
, as used on the Corvair, used a "R N D L" pattern, which separated the Reverse from the Drive gears by Neutral in the ideal way, but which had no "P" selection, only providing a parking brake. Ford was the first to use the "P R N D L" pattern, which also separated Reverse from forward ranges by Neutral. Eventually this pattern became the standard for all automatic-shift cars. Chapter 2 also exposes problems in workmanship and the failure of companies to honor warranties.


"The second collision"

Chapter 3 documents the history of crash science focusing on the effect on the human body (the second collision) as it collides with the interior of the car as the car hits another object (the first collision). Nader says that much knowledge was available to designers by the early 1960s but it was largely ignored within the
American automotive industry The automotive industry in the United States began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the w ...
. There are in-depth discussions about the steering assembly, instrument panel,
windshield The windshield (North American English) or windscreen (Commonwealth English) of an aircraft, car, bus, motorbike, truck, train, boat or streetcar is the front window, which provides visibility while protecting occupants from the elements. ...
, passenger restraint, and the passenger compartment (which included everything from door strength to roll-over bars). Due to this, the "
Nader bolt A latch or catch (called sneck in Northern England and Scotland) is a type of mechanical fastener that joins two (or more) objects or surfaces while allowing for their regular separation. A latch typically engages another piece of hardware on t ...
" was installed to reinforce the door and
suicide door A suicide door is an automobile door hinged at its rear rather than the front. Such doors were originally used on horse-drawn carriages, but are rarely found on modern vehicles, primarily because they are perceived as being less safe than a fro ...
s were discontinued because of a lack of door strength.


"The power to pollute"

Chapter 4 documents the automobile's impact on air pollution and its contribution to
smog Smog, or smoke fog, is a type of intense air pollution. The word "smog" was coined in the early 20th century, and is a portmanteau of the words '' smoke'' and ''fog'' to refer to smoky fog due to its opacity, and odor. The word was then int ...
, with a particular focus on
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
.


"The engineers"

Chapter 5 is about Detroit automotive engineers' general unwillingness to focus on road-safety improvements for fear of alienating the buyer or making cars too expensive. Nader counters by pointing out that, at the time, annual (and unnecessary) styling changes added, on average, about $700 to the consumer cost of a new car (). This compared to an average expenditure in safety by the automotive companies of about twenty-three cents per car ().''Unsafe at Any Speed'' Grossman Publishers, New York (1965)


"The stylists"

Chapter 6 explores the excessive ornamentation that appeared on cars, particularly in the late 1950s, and the dominance of car design over good engineering. Of the 1950s designs, Nader notes "bumpers shaped like sled-runners and sloping grille work above the bumpers, which give the effect of 'leaning into the wind', increase ... the car's potential for exerting down-and-under pressures on the pedestrian." See current practice at Pedestrian safety through vehicle design.


"The traffic safety establishment"

Subtitled "Damn the driver and spare the car," Chapter 7 discusses the way the blame for vehicular crashes and harm was placed on the driver. The book says that the road safety mantra called the "Three E's" ("Engineering, Enforcement and Education") was created by the industry in the 1920s to distract attention from the real problems of vehicle safety, such as the fact that some were sold with tires that could not bear the weight of a fully loaded vehicle. To the industry, he said "Enforcement" and "Education" meant the driver, while "Engineering" was all about the road. As late as 1965, he noted that 320 million federal dollars were allocated to highway beautification, while just $500,000 was dedicated to highway safety.


"The coming struggle for safety"

Chapter 8, the concluding chapter, suggests that the automotive industry should be forced by the government to pay greater attention to safety in the face of mounting evidence about preventable death and injury.


Reception

''Unsafe at Any Speed'' was a bestseller in nonfiction from April through July 1966. It also prompted the passage of seat-belt laws in 49 states (all but New Hampshire) and a number of other road-safety initiatives.


Government response

U.S Senate hearings prompted by the book led to the creation of the
United States Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the President of the United States and ...
in 1966 and the predecessor agencies of the
National Highway Traffic Safety Administration The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation. It describes its mission as "Save lives, prevent injuries, reduce vehicle-related crashes" relat ...
in 1970.G.M. & Ralph Nader
Jack Doyle, PopHistoryDig.com, March 31, 2013 retrieved Feb 11, 2018
The book has continuing relevance: it addressed what Nader perceived as the
political Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studi ...
lobbying of the car industry to oppose new safety features, which was later seen in the 1990s with mandatory
airbag An airbag is a vehicle occupant-restraint system using a bag designed to inflate extremely quickly, then quickly deflate during a collision. It consists of the airbag cushion, a flexible fabric bag, an inflation module, and an impact sensor. T ...
s in the United States, and industry efforts by the European Automobile Manufacturers Association (ACEA) to delay the introduction of crash tests in the
European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are located primarily in Europe, Europe. The union has a total area of ...
.


Industry response

In response to Nader's criticisms, GM attempted to sabotage Nader's reputation. It "(1) conducted a series of interviews with acquaintances of the plaintiff, 'questioning them about, and casting aspersions upon ispolitical, social, racial and religious views; his integrity; his sexual proclivities and inclinations; and his personal habits'; (2) kept him under surveillance in public places for an unreasonable length of time; (3) caused him to be accosted by girls for the purpose of entrapping him into illicit relationships; (4) made threatening, harassing and obnoxious telephone calls to him; (5) tapped his telephone and eavesdropped, by means of mechanical and electronic equipment, on his private conversations with others; and (6) conducted a 'continuing' and harassing investigation of him."Nader v. General Motors Corp. Court of Appeals of New York, 1970
/ref> On March 22, 1966, GM President James Roche was forced to appear before a
United States Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and po ...
subcommittee and apologized to Nader for the company's campaign of
harassment Harassment covers a wide range of behaviors of offensive nature. It is commonly understood as behavior that demeans, humiliates or embarrasses a person, and it is characteristically identified by its unlikelihood in terms of social and moral ...
and
intimidation Intimidation is to "make timid or make fearful"; or to induce fear. This includes intentional behaviors of forcing another person to experience general discomfort such as humiliation, embarrassment, inferiority, limited freedom, etc and the victi ...
. Nader sued GM in November 1966 for invasion of privacy. He won the case on appeal in January 1970 and was awarded $425,000, which he used to establish the
Center for Auto Safety The Center for Auto Safety is a Washington, D.C.-based 501(c)(3) consumer advocacy non-profit group focused on the United States automotive industry. Founded in 1970 by Consumers Union and Ralph Nader, the group focuses its efforts on enacting ...
, a non-profit advocacy group. He went on to lobby for
consumer rights Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...
, helping drive the creation of the U.S. Environmental Protection Agency and the passage of the Clean Air Act, among others.An Unreasonable Man, 2006 documentary film
/ref> Former GM executive and Chevrolet's general manager
John DeLorean John Zachary DeLorean (January 6, 1925 – March 19, 2005) was an American engineer, inventor, and executive in the U.S. automobile industry, widely known for his work at General Motors and as founder of the DeLorean Motor Company. DeLorean ma ...
asserted in the book ''On a Clear Day You Can See General Motors'' (1979) that he believed Nader's criticisms were valid in the context of the rigidity and short-sightedness of General Motors' corporate culture.On A Clear Day You Can See General Motors, 1979
/ref>


Criticisms of the book

The U.S. Department of Transportation issued a press release dated August 12, 1972, setting out the findings of 1971 NHTSA testing—after the Corvair had been out of production for more than three years. The
National Highway Traffic Safety Administration The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation. It describes its mission as "Save lives, prevent injuries, reduce vehicle-related crashes" relat ...
(NHTSA) had conducted a series of comparative tests in 1971 studying the handling of the 1963 Corvair and four contemporary cars, a
Ford Falcon Ford Falcon is an automobile nameplate applied to several vehicles worldwide. * Ford Falcon (North America), an automobile produced by Ford from 1960 to 1970. * Ford Falcon (Argentina), a car built by Ford Argentina from 1962 until 1991. * For ...
,
Plymouth Valiant The Plymouth Valiant (first appearing in 1959 as simply the Valiant) is an automobile which was marketed by the Plymouth division of the Chrysler Corporation in the United States from the model years of 1960 through 1976. It was created to give t ...
,
Volkswagen Beetle The Volkswagen Beetle—officially the Volkswagen Type 1, informally in German (meaning "beetle"), in parts of the English-speaking world the Bug, and known by many other nicknames in other languages—is a two-door, rear-engine economy car, ...
, Renault Dauphine—along with a second generation Corvair with revised suspension design. The subsequent 143-page report (PB 211-015, available from NTIS) reviewed a series of actual handling tests designed to evaluate the handling and stability under extreme conditions; a review of national accident data compiled by insurance companies and traffic authorities for the cars in the test—and a review of related General Motors/Chevrolet internal letters, memos, tests, reports, etc. regarding the Corvair's handling. NHTSA went on to contract a three-person advisory panel of independent professional engineers to review the scope and competency of their tests. This review panel then issued its own 24-page report (PB 211-014, available from NTIS), which concluded that "the 1960–63 Corvair compares favorably with contemporary vehicles used in the tests...the handling and stability performance of the 1960–63 Corvair does not result in an abnormal potential for loss of control or rollover, and it is at least as good as the performance of some contemporary vehicles both foreign and domestic." Economist
Thomas Sowell Thomas Sowell (; born June 30, 1930) is an American author, economist, political commentator and academic who is a senior fellow at the Hoover Institution. With widely published commentary and books—and as a guest on TV and radio—he becam ...
contended that Nader was dismissive of the
trade-off A trade-off (or tradeoff) is a situational decision that involves diminishing or losing one quality, quantity, or property of a set or design in return for gains in other aspects. In simple terms, a tradeoff is where one thing increases, and anot ...
between safety and affordability. According to Sowell, Nader also did not mention that motor vehicle death rates per 100 million passenger miles fell over the years from 17.9 in 1925 to 5.5 in 1965. Journalist
David E. Davis David Evan Davis Jr. (November 7, 1930 – March 27, 2011) was an American automotive journalist and magazine publisher widely known as a contributing writer, editor and publisher at ''Car and Driver'' magazine and as the founder of '' Automobil ...
, in a 2009 article in ''
Automobile Magazine ''Automobile'' was an American automobile magazine published by the Motor Trend Group. A group of former employees of ''Car and Driver'' led by David E. Davis founded ''Automobile'' in 1986 with support from Rupert Murdoch's News Corporation, u ...
'', criticized Nader for purportedly focusing on the Corvair while ignoring other contemporary vehicles with swing-axle rear suspensions, including cars from
Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. The company ...
,
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarte ...
and
Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...
, though just before the 1972 report Nader's Center for Auto Safety published a book critical of the Beetle, ''
Small - On Safety Small may refer to: Science and technology * SMALL, an ALGOL-like programming language * Small (anatomy), the lumbar region of the back * ''Small'' (journal), a nano-science publication * <small>, an HTML element that defines smaller text ...
'': ''The designed-in dangers of the Volkswagen''. In 2005, the book received an honorable mention by conservative publication ''
Human Events ''Human Events'' is an American conservative political news and analysis website. Founded in 1944 as a print newspaper, ''Human Events'' became a digital-only publication in 2013. ''Human Events'' takes its name from the first sentence of the U ...
'' for its "Most Harmful Books of the 19th and 20th Centuries", meaning two or more out of fifteen conservative thinkers voted for it.


References


Further reading

* ''Unsafe at Any Speed'' ''The Designed-In Dangers of The American Automobile'' (1965) Grossman Publishers, New York * ''Interview With Dr. Jorg Beckmann of the ETSC.'' "Safety experts and the motor car lobby meet head on in Brussels." TEC, Traffic Engineering and Control, Vol 44 N°7 July/August 2003 Hemming Group {{DEFAULTSORT:Unsafe At Any Speed 1965 non-fiction books Chevrolet Automotive safety Works about consumer protection Works by Ralph Nader Product safety scandals