The United States Air Force Symbol is the symbol of the

United States Air Force The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Si ...

. It was introduced in January 2000. Guidelines that outlined appropriate uses for the new Air Force symbol were released March 23. The symbol was first tested on gates and water towers in August.

History

In the late 1990s, Air Force senior leadership directed a commercial company, specializing in corporate branding, to research and develop a unique symbol. Company representatives traveled throughout the Air Force and to major U.S. cities to conduct research and become intimately familiar with the Air Force and its culture, environment, and heritage. The new Air Force symbol is based on the familiar World War II Henry H. Arnold ("Hap" Arnold) wings and represents the service's heritage. The symbol's modern design represents the Air Force's present and future leading edge capabilities defending the United States. * 1998: Research, surveys and

focus group A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are ...

s commissioned * 1999: Symbol designed * US Air Force Logo - Black and White Version

May 2000:

Trademark registration A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

filed * 2001: Symbol tested throughout Air Force * 2002: Survey of internal Air Force audience revealed 90% identify the new symbol as the official Air Force symbol * September 2003: Trademark registration date. Serial #76040432 and Registration #2767190 * May 2004: USAF Chief of Staff designates Symbol as the Official Symbol of the Air Force

References

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External links

Air Force Trademark and Licensing Program for the Symbol
Heraldry of the United States military

Symbol A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different conc ...

Symbols introduced in 2000

History

See also

References

External links