USC Annenberg School for Communication
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The USC Annenberg School for Communication and Journalism comprises a School of
Communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inqui ...
and a School of
Journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the " news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (p ...
at the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
(USC). Starting July 2017, the school’s Dean is
Willow Bay Willow Bay (born Kristine Carlin Bay; December 28, 1963) is an American television journalist, editor, author, and former model. In 2017, she became dean of the USC Annenberg School for Communication and Journalism having earlier served as direct ...
, succeeding
Ernest J. Wilson III Ernest James Wilson III (born c. 1948) is an American scholar. Wilson was the Walter Annenberg Chair in Communication, and Dean of the Annenberg School for Communication (USC Annenberg) at the University of Southern California (USC), Los Angele ...
. The graduate program in Communications is consistently ranked first according to the QS World University Rankings.


History

The Annenberg School for Communication and Journalism was established in 1971 through the support of United States Ambassador Walter H. Annenberg. The USC Department of Communication Arts and Sciences and the School of Journalism became part of USC Annenberg in 1994.


Schools


School of Communication

The USC Annenberg School of Communication is the school's center for general communications. It offers degrees from undergraduate to doctorates. Its current director is Sarah Banet-Weiser, who took over from Larry Gross in 2014. It offers the following degrees: B.A. (communication), M.A. (global communication/global media, communication management, public diplomacy, strategic public relations, digital social media, communication data science), Ph.D. (communication).


School of Journalism

Annenberg's School of Journalism's director is
Willow Bay Willow Bay (born Kristine Carlin Bay; December 28, 1963) is an American television journalist, editor, author, and former model. In 2017, she became dean of the USC Annenberg School for Communication and Journalism having earlier served as direct ...
, who joined in 2014. It offers the following degrees: Degrees offered: B.A. (journalism, public relations), M.A. (journalism, specialized journalism, strategic public relations).


Centers

* Th
USC Annenberg Center for Public Relations
Connecting the PR industry with students and academics to define the future of the profession and develop its future leaders. * The Annenberg Networks Network: social network studies and
computational social science Computational social science is the academic sub-discipline concerned with computational approaches to the social sciences. This means that computers are used to model, simulate, and analyze social phenomena. Fields include computational economics ...
. * The Annenberg Research Network on International Communication: research on international communication issues. * The Johnson Communication Leadership Center provides undergraduate scholarships and conducts research on the role of African-Americans in the media. *The Center on Communication Leadership & Policy sponsors research and organizes courses, programs and symposia. The center's director is the former dean of USC Annenberg
Geoffrey Cowan Geoffrey Cowan is an American lawyer, professor, author, and non-profit executive. He is currently a University Professor at the University of Southern California, where he holds the Annenberg Family Chair in Communication Leadership and directs ...
. * The Center for the Digital Future "communication technology and mass media, and their impact on individuals, communities and nations.Includes the research project: Surveying the Digital Future * The USC U.S.-China Institute: public discussion of the U.S.-China relationship through policy-relevant research, graduate and undergraduate training, and professional development programs for teachers, journalists, and officials. It produces public events, documentary films, and magazines. It was established in 2006 by USC President C.L. "Max" Nikias (then provost). In fall 2011, it became part of the USC Annenberg School for Communication and Journalism, * The
USC Center on Public Diplomacy The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the USC Annenberg School for Communication and the USC Dornsife College of Letters, Arts and Sciences' School of International Relations at the University ...
, in partnership with the USC College's School of International Relations: government, corporate and non-state actors engagement with foreign audiences. Includes the: U.S. Canada
Fulbright The Fulbright Program, including the Fulbright–Hays Program, is one of several United States Cultural Exchange Programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people ...
Chair in Public Diplomacy * The Haptics Lab: integrating the sense of touch into human/computer interactions, is supported by the Integrated Media Systems Center, a National Science Foundation Engineering Research Center. * The Metamorphosis Project: the transformations of urban community under the forces of
globalization Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20t ...
, new communication technologies and population diversity. * The
Norman Lear Norman Milton Lear (born July 27, 1922) is an American producer and screenwriter, who has produced, written, created, or developed over 100 shows. Lear is known for many popular 1970s sitcoms, including the multi-award winning '' All in the Fami ...
Cente: convergence of entertainment, commerce and society. * The Annenberg Innovation Lab * The USC Annenberg Institute of Sports, Media & Society


Professional education

* Knight Digital Media Center * USC Annenberg/California Endowment Health Journalism Fellowships * USC Annenberg/ Getty Arts Journalism Program * Institute for Justice and Journalism * NEA (
National Endowment for the Arts The National Endowment for the Arts (NEA) is an independent agency of the United States federal government that offers support and funding for projects exhibiting artistic excellence. It was created in 1965 as an independent agency of the federal ...
) Arts Journalism Institute in Theater and Musical Theater


Awards presented

* Everett M. Rogers Award for Achievement in Entertainment Education * Selden Ring Award for Investigative Reporting * USC Annenberg
Walter Cronkite Walter Leland Cronkite Jr. (November 4, 1916 – July 17, 2009) was an American broadcast journalist who served as anchorman for the ''CBS Evening News'' for 19 years (1962–1981). During the 1960s and 1970s, he was often cited as "the mo ...
Award for Excellence in Television Political Journalism * USC Annenberg Health Journalism Fellowships, one for California journalists and one opened nationally at Center for Health Journalism funded by
The California Endowment ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...


Publications

*''
International Journal of Communication The ''International Journal of Communication'' is an open access peer-reviewed academic journal covering studies on communication. The editor-in-chief is Larry Gross ( USC Annenberg School for Communication and Journalism) and it is published by t ...
'', Editors:
Manuel Castells Manuel Castells Oliván (; ; born 9 February 1942) is a Spanish sociologist. He is well known for his authorship of a trilogy of works, entitled The Information Age: Economy, Society and Culture. He is a scholar of the information society, co ...
, Larry Gross *''Online Journalism Review'', Editor: Robert Niles (ceased operation on June 16, 2008) *"The Image of the Journalist in Popular Culture (IJPC) Journal, Editors: Joe Saltzman, Laura Castaneda, and Richard Ness.


Student activities

Students are active with USC's student-run newspaper, the
Daily Trojan The ''Daily Trojan'', or "DT," is the student newspaper of the University of Southern California. The newspaper is a forum for student expression and is written, edited, and managed by university students. The paper is intended to inform USC st ...
; USC Annenberg's online news publication,
Neon Tommy ''Neon Tommy'' was the online news publication sponsored by the Annenberg School for Communication & Journalism at the University of Southern California. It was active from 2009 to 2015. Publication Neon Tommy was a web-only student publicati ...
; USC Annenberg's nightly television newscast,
Annenberg TV News The USC Annenberg School for Communication and Journalism comprises a School of Communication and a School of Journalism at the University of Southern California (USC). Starting July 2017, the school’s Dean is Willow Bay, succeeding Ernest J. ...
; its TV newsmagazine Impact; Radio show Annenberg Radio News; Community digital journalism news website focusing on South Los Angeles. Annenberg Media also reports on student art culture, covering music groups such as Kid Hastings, SILQQ, and others. USC Annenberg is also home to student chapters of the Radio-Television News Directors Association an
Public Relations Student Society of America
Students also run an in-house public relations agency that works with non-profit and small business clients.
Annenberg TV News The USC Annenberg School for Communication and Journalism comprises a School of Communication and a School of Journalism at the University of Southern California (USC). Starting July 2017, the school’s Dean is Willow Bay, succeeding Ernest J. ...
airs Monday through Thursday at 6 p.m. on Trojan Vision. Students are responsible for reporting local, national and international news and producing the newscast live on air.


Careers

USC Annenberg's career development office provides services exclusively to USC Annenberg students and alumni.


Facilities

Resources include a fully digital three-camera broadcast studio, a television newsroom, a digital lab equipped with Adobe Premiere nonlinear video editing systems, four computer classrooms and the Experiential Learning Center. Fourteen classrooms feature multimedia display capabilities. Professional media and research software applications are installed on more than 200 computers available for student use.


International programs

USC Annenberg offers study-abroad opportunities for undergraduate students in Amsterdam, Auckland, Buenos Aires, Christchurch, Hong Kong, London, Singapore and Sydney. Graduate journalism and public relations students may complete summer internships in Cape Town, Hong Kong and London, and public diplomacy students have the opportunity to complete summer internships abroad. USC Annenberg offers a joint MA/MSc graduate degree program in global communication with the
London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 milli ...
& Political Science.


Notable faculty members and instructors

;Communication *
Jonathan Aronson Jonathan Aronson is professor of communication at the Annenberg School for Communication & Journalism at the University of Southern California as well as professor of international relations at USC. Aronson writes on issues related to internation ...
*
Manuel Castells Manuel Castells Oliván (; ; born 9 February 1942) is a Spanish sociologist. He is well known for his authorship of a trilogy of works, entitled The Information Age: Economy, Society and Culture. He is a scholar of the information society, co ...
*
Geoffrey Cowan Geoffrey Cowan is an American lawyer, professor, author, and non-profit executive. He is currently a University Professor at the University of Southern California, where he holds the Annenberg Family Chair in Communication Leadership and directs ...
*
Nicholas J. Cull Nicholas J. Cull (born 1964) is a historian and professor in the Master's in Public Diplomacy program at the Annenberg School for Communication and Journalism at the University of Southern California. He was the founding director of this pro ...
*
G. Thomas Goodnight G. Thomas Goodnight is an American argumentation and rhetorical scholar. Early life and education Goodnight was born in 1948 in Houston, Texas. He obtained a Bachelor of Science degree in political science from the University of Houston, in 1971 ...
* Derrick Hall *
Henry Jenkins Henry Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communication a ...
*
Josh Kun Josh Kun is an American author, academic and music critic. Kun is Professor of Communication and Journalism and chair in Cross-Cultural Communication in the Annenberg School at the University of Southern California. He also holds a joint appoint ...
*
A. Michael Noll A. Michael Noll (born 1939, Newark, New Jersey) is an American engineer, and professor emeritus at the Annenberg School for Communication and Journalism at the University of Southern California. He served as dean of the Annenberg School from 1992 t ...
* Robert Scheer * Jonathan Taplin *
Douglas Thomas Douglas Thomas (born 1966) is an American scholar, researcher, and journalist. He is Associate Professor at the Annenberg School for Communication at the University of Southern California where he studies technology, communication, and culture. ...
*
Ernest J. Wilson III Ernest James Wilson III (born c. 1948) is an American scholar. Wilson was the Walter Annenberg Chair in Communication, and Dean of the Annenberg School for Communication (USC Annenberg) at the University of Southern California (USC), Los Angele ...
;Journalism *
Henry Jenkins Henry Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communication a ...
*
Josh Kun Josh Kun is an American author, academic and music critic. Kun is Professor of Communication and Journalism and chair in Cross-Cultural Communication in the Annenberg School at the University of Southern California. He also holds a joint appoint ...
* Diane Winston * Mary Murphy * Joe Saltzman, professor * Dan Birman, professor of professional practices


Admissions statistics


Undergraduate

Total undergraduate enrollment (Fall 2015): 1,440


Freshman class statistics


Graduate

Total graduate enrollment (Fall 2007): 546


Graduate program statistics


Finances and fundraising

* Annual operating budget, 2007–08: $49 million * Endowment (as of July 1, 2007): $228 million * Undergraduate tuition & fees (with living expenses): $45,810 ($58,403) * USC undergraduates receiving financial aid: 60%


See also

*
Annenberg Center for Communication The Annenberg Center on Communication Leadership & Policy (CCLP) at the University of Southern California promotes interdisciplinary research in communications between the USC School of Cinematic Arts, Viterbi School of Engineering, and the separat ...
at USC *
Annenberg School for Communication at the University of Pennsylvania :''There are multiple Annenberg Schools. For the communications school at USC, see USC Annenberg School for Communication and Journalism. See also Annenberg (disambiguation).'' The Annenberg School for Communication is the communication school ...


References


External links


USC Annenberg School for Communication websiteOnline Journalism Review websiteUSC Annenberg TV News websiteUSC, Annenberg School for Communications and Journalism from The Annenberg Foundation Website
{{authority control Communication and Journalism
USC USC most often refers to: * University of South Carolina, a public research university ** University of South Carolina System, the main university and its satellite campuses ** South Carolina Gamecocks, the school athletic program * University of ...
Educational institutions established in 1971 Annenberg Articles containing video clips