is an internationally distributed American daily,
middle-market newspaper that serves as the flagship publication of its
Company. Founded by
on September 15,
1982, it operates from Gannett's corporate headquarters on Jones
Branch Drive, in McLean, Virginia. It is printed at 37
sites across the United States and at five additional sites
internationally. Its dynamic design influenced the style of local,
regional, and national newspapers worldwide, through its use of
concise reports, colorized images, informational graphics, and
inclusion of popular culture stories, among other distinct
With a weekly print circulation of 726,906, a digital only
subscriber base of 504,000, and an approximate daily
readership of 2.6 million,
shares the position of
having the widest circulation of any newspaper in the United States
The Wall Street Journal
The Wall Street Journal
and The New York Times. It has
been shown to maintain a generally centrist audience, in regards to
is distributed in all 50
states, the District of Columbia, and Puerto Rico, and an
international edition is distributed in Asia, Canada, Europe, and the
1.1 Newsroom restructuring and 2011 graphical tweaks
1.2 2012 redesign
1.3 Mid-2010s expansion and restructuring
2 Layout and format
2.1 Opinion section
3.1 Editorial board
4 Related publications and services
4.1 USA Weekend
USA Today Sports Weekly
4.3 The Big Lead
4.4 USA Today: The Television Show
4.5 VRtually There
6 In popular culture
7 See also
9 External links
The genesis of
USA Today was on February 29, 1980, when a company task
force known as "Project NN" met with
Gannett Company chairman Al
Cocoa Beach, Florida
Cocoa Beach, Florida to develop a national newspaper.
Early regional prototypes included East Bay Today, an Oakland,
California-based publication published in the late 1970s to serve as
the morning edition of the Oakland Tribune, an afternoon newspaper
Gannett owned at the time. On June 11, 1981, Gannett
printed the first prototypes of the proposed publication. The two
proposed design layouts were mailed to newsmakers and prominent
leaders in journalism, for review and feedback.
Gannett Company's board of directors approved the launch of the
national newspaper, titled USA Today, on December 5, 1981. At launch,
Neuharth was appointed president and publisher of the newspaper,
adding those responsibilities to his existing position as Gannett's
chief executive officer.
Gannett announced the launch of the paper on April 20, 1982. USA Today
began publishing on September 15, 1982, initially in the
Washington, D.C. metropolitan areas for an newsstand price of 25¢
(equivalent to 65¢ today). After selling out the first issue, Gannett
gradually expanded the national distribution of the paper, reaching an
estimated circulation of 362,879 copies by the end of 1982, double the
amount of sales that
Gannett projected. The design uniquely
incorporated color graphics and photographs. Initially, only its front
news section pages were rendered in four-color, while the remaining
pages were printed in a spot color format. The paper's overall style
and elevated use of graphics – developed by Neuharth, in
collaboration with staff graphics designers George Rorick, Sam Ward,
Suzy Parker, John Sherlock and Web Bryant – was derided by critics,
who referred to it as "McPaper" or "television you can wrap fish in,"
because it opted to incorporate concise nuggets of information more
akin to the style of television news, rather than in-depth stories
like traditional newspapers, which many in the newspaper industry
considered to be a dumbing down of the
USA Today had been
profitable for just ten years as of 1997, it changed the appearance
and feel of newspapers around the world.
On July 2, 1984, the newspaper switched from predominantly
black-and-white to full color photography and graphics in all four
sections. The next week on July 10,
USA Today launched an
international edition intended for U.S. readers abroad, followed four
months later on October 8 with the rollout of the first transmission
via satellite of its international version to Singapore. On April 8,
1985, the paper published its first special bonus section, a 12-page
section called "Baseball '85," which previewed the 1985 Major League
By the fourth quarter of 1985,
USA Today had become the second largest
newspaper in the United States, reaching a daily circulation of 1.4
million copies. Total daily readership of the paper by 1987 (according
to Simmons Market Research Bureau statistics) had reached 5.5 million,
the largest of any daily newspaper in the U.S. On May 6, 1986, USA
Today began production of its international edition in Switzerland.
USA Today operated at a loss for most of its first four years of
operation, accumulating a total deficit of $233 million after taxes,
according to figures released by
Gannett in July 1987; the newspaper
began turning its first profit in May 1987, six months ahead of
Gannett corporate revenue projections.
On January 29, 1988,
USA Today published the largest edition in its
history, a 78-page weekend edition featuring a section previewing
Super Bowl XXII; the edition included 44.38 pages of advertising and
sold 2,114,055 copies, setting a single-day record for an American
newspaper (and surpassed seven months later on September 2, when its
Labor Day weekend edition sold 2,257,734 copies). On April 15, USA
Today launched a third international printing site, based in Hong
Kong. The international edition set circulation and advertising
records during August 1988, with coverage of the 1988 Summer Olympics,
selling more than 60,000 copies and 100 pages of
By July 1991, Simmons Market Research Bureau estimated that USA Today
had a total daily readership of nearly 6.6 million, an all-time high
and the largest readership of any daily newspaper in the United
States. On September 1 of that year,
USA Today launched a fourth
printsite for its international edition in
London for the United
Kingdom and the British Isles. The international edition's
schedule was changed as of April 1, 1994 Monday through Friday,
rather than from Tuesday through Saturday, in order to accommodate
business travelers; on February 1, 1995,
USA Today opened its first
editorial bureau outside the United States at its
Hong Kong publishing
facility; additional editorial bureaus were launched in
Moscow in 1996.
On April 17, 1995,
USA Today launched its website, www.usatoday.com,
as part of the
USA Today Information Network to provide real-time news
coverage; the site would eventually expand to include a spin-off
website that launched in June 2002, USATODAY.com Travel, providing
travel information and booking tools. On August 28, 1995, a fifth
international publishing site was launched in Frankfurt, Germany, to
print and distribute the international edition throughout most of
Europe. On October 4, 1999,
USA Today began running
advertisements on its front page for the first time. In
2017, some pages of USA Today's website features the "autoplay"
functionality for video or audio-aided stories.
On February 8, 2000,
USA Today Live, a broadcast and
Internet initiative designed to provide coverage from the newspaper to
broadcast television stations nationwide for use in their local
newscasts and their websites; the venture would also provide
integration with the
USA Today website, which transitioned from a
text-based format to feature audio and video clips of news content.
The paper launched a sixth printing site for its international edition
on May 15, 2000, in Milan, Italy, followed on July 10 by the launch of
an international printing facility in Charleroi, Belgium.
In 2001, two interactive units were launched: on June 19, USA Today
Gannett Newspapers launched the
USA Today Careers Network (now
Careers.com), a website featuring localized employment listings, then
on July 18, the
USA Today News Center was launched as an interactive
television news service developed through a joint venture with the On
Command Corporation that was distributed to hotels around the United
States. On September 12 of that year, the newspaper set an all-time
single day circulation record, selling 3,638,600 copies for its
edition covering the September 11 attacks. That November, USA Today
migrated its operations from Gannett's previous corporate headquarters
Arlington, Virginia to the company's new headquarters in nearby
On December 12, 2005,
Gannett announced that it would combine the
separate newsroom operations of USA Today's online and print
entities, with USAToday.com's vice president and editor-in-chief
Kinsey Wilson being promoted to co-executive editor, alongside
existing executive editor John Hillkirk. In 2010, USA
Today launched the
API for sharing data with partners of all
Newsroom restructuring and 2011 graphical tweaks
On August 27, 2010,
USA Today announced that it would undergo a
reorganization of its newsroom, announcing the layoffs of 130
staffers. It also announced that the paper would shift its focus away
from print and place more emphasis on its digital platforms (including
USAToday.com and its related mobile applications) and launch of a new
USA Today Sports.
On January 24, 2011, to reverse a revenue slide, the paper introduced
a tweaked format that modified the appearance of its front section
pages, which included a larger logo at the top of each page; coloring
tweaks to section front pages; a new sans-serif font, called Prelo,
for certain headlines of main stories (replacing the Gulliver typeface
that had been implemented for story headers in April 2000); an updated
"Newsline" feature featuring larger, "newsier" headline entry points;
and the increasing and decreasing of mastheads and white space to
present a cleaner style.
Miguel Vazquez from
USA Today shows off the publication's Metro App,
On September 14, 2012,
USA Today underwent the first major redesign in
its history, in commemoration for the 30th anniversary of the paper's
first edition. Developed in conjunction with brand design
firm Wolff Olins, the print edition of
USA Today added a page covering
technology stories and expanded travel coverage within the Life
section and increased the number of color pages included in each
edition, while retaining longtime elements. The "globe"
logo used since the paper's inception was replaced with a new logo
featuring a large circle rendered in colors corresponding to each of
the sections, serving as an infographic that changes with news
stories, containing images representing that day's top
The paper's website was also extensively overhauled using a new,
in-house content management system known as Presto and a design
created by Fantasy Interactive, that incorporates flipboard-style
navigation to switch between individual stories (which obscure most of
the main and section pages), clickable video advertising and a
responsive design layout. The site was designed to be more
interactive, provide optimizations for mobile and touchscreen devices,
provide "high impact" advertising units, and provide the ability for
Gannett to syndicate
USA Today content to the websites of its local
properties, and vice versa. To accomplish this goal,
its newspaper and television station websites to the Presto platform
USA Today site design throughout 2013 and 2014 (although
archive content accessible through search engines remains available
through the pre-relaunch design).
Mid-2010s expansion and restructuring
On October 6, 2013,
Gannett test launched a condensed daily edition of
USA Today (part of what was internally known within
Gannett as the
"Butterfly" initiative) for distribution as an insert in four of its
newspapers – The Indianapolis Star, the Rochester Democrat &
Chronicle, the Fort Myers-based News-Press and the Appleton,
Wisconsin-based Post-Crescent. The launch of the syndicated insert
USA Today to restructure its operations to allow
seven-day-a-week production to accommodate the packaging of its
national and international news content and enterprise stories
(comprising about 10 pages for the weekday and Saturday editions, and
up to 22 pages for the Sunday edition) into the pilot insert. Gannett
later announced on December 11, that it would formally launch the
condensed daily edition of
USA Today in 31 additional local newspapers
nationwide through April 2014 (with the Palm Springs, California-based
Desert Sun and the Lafayette, Louisiana-based Advertiser being the
first newspapers outside of the pilot program participants to add the
supplement on December 15), citing "positive feedback" to the feature
from readers and advertisers of the initial four papers.
given permission from the
Alliance for Audited Media to count the
circulation figures from the syndicated local insert with the total
circulation count for the flagship national edition of USA
On January 4, 2014,
USA Today acquired the consumer product review
website Reviewed In the first quarter of 2014, Gannett
launched a condensed
USA Today insert into 31 other newspapers in its
network, thereby increasing the number of inserts to 35, in an effort
to shore up USA Today's circulation after it regained its position
as the highest circulated weekdaily newspaper in the United States in
October 2013. On September 3, 2014,
USA Today announced
that it would lay off roughly 70 employees in a restructuring of its
newsroom and business operations. In October 2014, USA
Today and OpenWager Inc. entered into a partnership to release a Bingo
app called USA TODAY Bingo Cruise.
On December 3, 2015,
Gannett formally launched the
USA Today Network,
a national digital newsgathering service providing shared content
USA Today and the company's 92 local newspapers throughout the
United States as well as pooling advertising services on both a
hyperlocal and national reach. The
Louisville Courier-Journal had
earlier soft-launched the service as part of a pilot program started
on November 17, coinciding with an imaging rebrand for the Louisville,
Kentucky-based newspaper; Gannett's other local newspaper properties,
as well as those it acquired through its merger with the Journal Media
Group, gradually began identifying themselves as part of the USA Today
Network (foregoing use of the
Gannett name outside of requisite
ownership references) through early January
Layout and format
This February 5, 2009 issue of
USA Today shows the old layout and
logo of the paper prior to its 2012 redesign.
USA Today is known for synthesizing news down to
easy-to-read-and-comprehend stories. In the main edition circulated in
the United States and some Canadian cities, each edition consists of
four sections: News (the oft-labeled "front page" section), Money,
Sports, and Life. Since March 1998, the Friday edition of Life has
been separated into two distinct sections: the regular Life focusing
on entertainment (subtitled Weekend; section E), which features
television reviews and listings, a DVD column, film reviews and
trends, and a travel supplement called Destinations & Diversions
(section D). The international edition of the paper features two
sections: News and Money in one; with Sports and Life in the other.
Atypical of most daily newspapers, the paper does not print on
Saturdays and Sundays; the Friday edition serves as the weekend
USA Today has published special Saturday and Sunday
editions in the past, the first being published on January 19, 1991,
when it released a Saturday "Extra" edition updating coverage of the
Gulf War from the previous day; the paper published special
seven-day-a-week editions for the first time on July 19, 1996, when it
published special editions for exclusive distribution in the host city
Atlanta and surrounding areas for the two-week duration of the
USA Today prints each complete story on
the front page of the respective section with the exception of the
cover story. The cover story is a longer story that requires a jump
(readers must turn to another page in the paper to complete the story,
usually the next page of that section). On certain days, the news or
sports section will take up two paper sections, and there will be a
second cover story within the second section.
Each section is denoted by a certain color to differentiate sections
beyond lettering and is seen in a box the top-left corner of the first
page; the principal section colors are blue for News (section A),
green for Money (section B), red for Sports (section C), and purple
for Life (section D); in the paper's early years, the Life and Money
sections were also assigned blue nameplates and spot color, as the
presses used at USA Today' printing facilities did not yet
accommodate the use of other colors to denote all four original
sections. Orange is used for bonus sections (section E or
above), which are published occasionally such as for business travel
trends and the Olympics; other bonus sections for sports (such as for
PGA Tour preview, NCAA Basketball Tournaments,
Memorial Day auto
Indianapolis 500 and Coca-Cola 600), NFL opening weekend and
the Super Bowl) previously used the orange color, but now use the red
designated for sports in their bonus sections. To increase their ties
to USA Today,
Gannett incorporated the
USA Today coloring scheme into
an internally created graphics package for news programming that the
company began phasing in across its television station group – which
were spun-off in July 2015 into the separate broadcast and digital
media company Tegna – in late 2012 (the package utilizes the color
scheme for a rundown graphic used on most stations – outside those
Gannett acquired in 2014 from
London Broadcasting, which began
implementing the package in late 2015 – that persists throughout its
stations' newscasts, as well as bumpers for individual story topics).
Gannett's television stations began to a new on-air appearance that
uses a color-coding system identical to that of the paper.
Original logo, used from 1982 to 2012.
In many ways,
USA Today is set up to break the typical newspaper
layout. Some examples of that divergence from tradition include using
the left-hand quarter of each section as reefers (front-page
paragraphs referring to stories on inside pages),
sometimes using sentence-length blurbs to describe stories inside; the
lead reefer is the cover page feature "Newsline," which shows
summarized descriptions of headline stories featured in all four main
sections and any special sections. As a national newspaper, USA Today
cannot focus on the weather for any one city. Therefore, the entire
back page of the News section is used for weather maps for the
continental United States,
Puerto Rico and the United States Virgin
Islands, and temperature lists for many cities throughout the U.S. and
the world (temperatures for individual cities on the primary forecast
map and temperature lists are suffixed with a one- or two-letter code,
such as "t" for thunderstorms, referencing the expected weather
conditions); the colorized forecast map, originally created by staff
designer George Rorick (who left
USA Today for a similar position at
The Detroit News
The Detroit News in 1986), was copied by newspapers around the world,
breaking from the traditional style of using monochrome contouring or
simplistic text to denote temperature ranges.
National precipitation maps for the next three days (previously five
days until the 2012 redesign), and four-day forecasts and air quality
indexes for 36 major U.S. cities (originally 16 cities prior to 1999)
– with individual cities color-coded by the temperature contour
corresponding to the given area on the forecast map – are also
featured. Weather data is provided by AccuWeather, which has served as
the forecast provider for
USA Today for most of the paper's existence
(with an exception from January 2002 to September 2012, when The
Weather Channel provided data through a long-term multimedia content
In the bottom left-hand corner of the weather page is "Weather Focus",
a graphic which explains various meteorological phenomena. On some
days, the Weather Focus could be a photo of a rare meteorological
On Mondays, the Money section uses its back page for "Market Trends,"
a feature that launched in June 2002 and presents an unusual graphic
depicting the performance of various industry groups as a function of
quarterly, monthly, and weekly movements against the S&P 500. On
days featuring bonus sections or business holidays, the Money and Life
sections are usually combined into one section, while combinations of
the Friday Life editions into one section are common during quiet
weeks. Advertising coverage is seen in the Monday Money section, which
often includes a review of a current television ad, and after Super
Bowl Sunday, a review of the ads aired during the broadcast with the
results of the Ad Track live survey. Stock tables for individual stock
exchanges (comprising one subsection for companies traded on the New
York Stock Exchange, and another for companies trading on
the American Stock Exchange) and mutual indexes were discontinued with
the 2012 redesign due to the myriad of electronic ways to check
individual stock prices, in line with most newspapers.
Book coverage, including reviews and a national sales chart (the
latter of which debuted on October 28, 1994), is seen on Thursdays in
Life, with the official full
A.C. Nielsen television ratings chart
printed on Wednesdays or Thursdays, depending on release. The paper
also publishes the
Mediabase survey for several genres of music, based
on radio airplay spins on Tuesdays, along with their own chart of the
top ten singles in general on Wednesdays. Because of the same
limitations cited for its nationalized forecasts, the television page
in Life – which provides prime time and late night listings (running
from 8:00 p.m. to 12:30 a.m. Eastern Time) – incorporates
a boilerplate "Local news" or "Local programming" descriptions to
denote time periods in which the five major
English language broadcast
networks (ABC, NBC, CBS, Fox and The CW) cede airtime to allow their
affiliates to carry syndicated programs or local newscasts; the
television page has never been accompanied by a weekly listings
supplement with broader scheduling information similar to those
featured in local newspapers. Like most national papers, USA Today
does not carry comic strips.
USA Today is headquartered in Tysons Corner, Virginia.
One of the staples of the News section is "Across the USA," a
state-by-state roundup of headlines. The summaries consist of
Associated Press reports highlighting one story of
note in each state, the District of Columbia, and one U.S. territory.
Similarly, the "For the Record" page of the Sports section (which
features sports scores for both the previous four days of league play
and individual non-league events, seasonal league statistics and
wagering lines for the current day's games) also features a rundown of
winning numbers from the previous deadline date for all participating
state lotteries and individual multi-state lotteries.
Some traditions have been retained. The lead story still appears on
the upper-right hand of the front page. Commentary and political
cartoons occupy the last few pages of the News section. Stock and
mutual fund data are presented in the Money section. But
USA Today is
sufficiently different in aesthetics to be recognized on sight, even
in a mix of other newspapers, such as at a newsstand. The overall
design and layout of
USA Today has been described as
Also, in most of the sections' front pages, on the lower left hand
corner, are "
USA Today Snapshots", which give statistics of various
lifestyle interests according to the section it is in (for example, a
snapshot in "Life" could show how many people tend to watch a certain
genre of television show based upon the type of mood they are in at
the time). These "Snapshots" are shown through graphs which are made
up of various illustrations of objects that roughly pertain to the
graphs subject matter (using the example above, the graph's bars could
be made up of several TV sets, or ended by one). These are usually
loosely based on research by a national institute (with the credited
source mentioned in fine print in the box below the graph).
The newspaper also features an occasional magazine supplement called
Open Air, which launched on March 7, 2008 and appears several times a
year. Various other advertorials appear throughout the year, mainly on
The opinion section prints
USA Today editorials, columns by guest
writers and members of the Editorial Board of
Contributors, letters to the editor, and editorial
cartoons. One unique feature of the
USA Today editorial page is the
publication of opposing points of view; alongside the editorial
board's piece on the day's topic runs an opposing view by a guest
writer, often an expert in the field. The opinion pieces featured in
each edition are decided by the Board of Contributors, which are
separate from the paper's news staff.
As of 2010[update], the editorial page editor was Brian
Gallagher, who has worked for the newspaper since its founding in
1982. Other members of the Editorial Board included deputy editorial
page editor Bill Sternberg, executive forum editor John Siniff,
op-ed/forum page editor Glen Nishimura, operations editor Thuan Le
Elston, letters editor Michelle Poblete, web content editor Eileen
Rivers, and editorial writers Dan Carney, George Hager, and Saundra
Torry. The newspaper's website calls this group
"demographically and ideologically diverse."
USA Today has traditionally maintained a policy not to endorse
candidates for the United States Presidency or any other state or
federal political office, which it has refrained from doing since its
inception. Since 1984, its political editorials during the
Presidential election cycle has focused instead on providing opinion
on major issues relevant to the campaign based on the differing
concerns of voters, the vast amount of information on ongoing
Presidential campaigns, and the Board of Contributors' aim to provide
a fair viewpoint through the diverse political ideologies of its
members and avoid reader perceptions of bias. However, the board
re-evaluates its non-endorsement policy through an independent process
during each four-year election cycle, with any decision to circumvent
the policy based on a consensus vote in which fewer than two of the
editorial board's members dissent or hold differing
The editorial board broke from this stance for the first time on
September 29, 2016, when it published an op-ed piece condemning the
candidacy of Republican nominee Donald Trump, calling him "unfit for
the presidency" due to his inflammatory campaign rhetoric
(particularly that aimed at military veterans, immigrants, and various
ethnic and religious groups); his temperament and lack of financial
transparency; his "checkered" business record; his use of false and
hyperbolic statements; the inconsistency of his viewpoints and issues
with his vision on domestic and foreign policy; and, based on comments
he has made during his campaign and criticisms by both Democrats and
Republicans on these views, the potential risks to national security
and constitutional ethics under a Trump administration, asking voters
to "resist the siren song of a dangerous demagogue". The
board noted that the piece was not a "qualified endorsement" of
Democratic nominee Hillary Clinton, for whom the board was unable to
reach a consensus for endorsing (some editorial board members
expressed that Clinton's public service record would help her "serve
the nation ably as its president," while others had "serious
reservations about [her] sense of entitlement, [...] lack of candor
and [...] extreme carelessness in handling classified information"),
instead advising voters to decide whether to vote for Clinton,
Libertarian nominee Gary Johnson, Green Party nominee
Jill Stein or a
write-in candidate; or focus on Senate, House and other down-ballot
In February 2018,
USA Today stirred controversy by publishing an op-ed
by Jerome Corsi, the DC bureau chief for the fringe conspiracy website
InfoWars. Corsi, a prominent conspiracy theorist, was
USA Today as an "author" and "investigative
journalist". Corsi was a prominent proponent of the false
conspiracy theory that Barack Obama was not a US citizen, and Infowars
has promoted conspiracy theories such as 9/11 being an inside job and
the Sandy Hook massacre being a hoax staged by child
In October 2018,
USA Today was criticized for publishing an editorial
by President Trump that was replete with inaccuracies. The
Washington Post fact-checker said that "almost every sentence
contained a misleading statement or a falsehood."
In May 2012, Larry Kramer – a 40-year media industry veteran and
former president of
CBS Digital Media – was appointed president and
publisher of USA Today, replacing David Hunke, who had been publisher
of the newspaper since 2009. Kramer was tasked with
developing a new strategy for the paper as it sought to increase
revenue from its digital operations.
In July 2012, Kramer hired David Callaway – whom the former had
hired as lead editor of
MarketWatch in 1999, two years after Kramer
founded the website – as the paper's editor-in-chief. Callaway had
previously worked at Bloomberg covering the banking,
investment-banking and asset-management businesses throughout Europe
and at the Boston Herald, where he co-wrote a daily financial column
on "comings and goings in the Boston business district".
Conservative activist Peter Gemma has written more than 100 op-ed
pieces for USA Today.
The current Editor-in-Chief is Nicole Carroll.
Jill Lawrence – see Politics Daily
Thuan Le Elston
Saundra Torry – also active in the Reporters Committee for Freedom
of the Press since 2000
Related publications and services
Main article: USA Weekend
USA Weekend is a defunct sister publication that launched in 1953 as
Family Weekly, a national weekend newsmagazine supplement intended for
the Sunday editions of various U.S. newspapers; it adopted its final
title following Gannett's purchase of the magazine in
1985. The magazine – which was distributed to
approximately 800 newspapers nationwide at its peak with most
Gannett-owned local newspapers carrying it by default within their
Sunday editions – focused primarily on social issues, entertainment,
health, food and travel. On December 5, 2014,
Gannett announced that it would cease publishing
USA Weekend after the
December 26–28 edition, citing increasing operational costs and
reduced advertising revenue, with most of its participating newspapers
choosing to replace it with competing Sunday magazine
USA Today Sports Weekly
USA Today Sports Weekly
USA Today Sports Weekly
USA Today Sports Weekly is a weekly magazine that covers news and
statistics from Major League Baseball, minor league and NCAA baseball,
National Football League
National Football League (NFL) and NASCAR. It was first published
on April 5, 1991 as
USA Today Baseball Weekly, a tabloid-sized
baseball-focused publication released on Wednesdays, on a weekly basis
during the baseball season and bi-weekly during the off-season; the
magazine expanded its sports coverage on September 4, 2002, when it
adopted its current title after added stories about the NFL. Sports
Weekly added coverage of
NASCAR on February 15, 2006, lasting only
during that year's race season; and added coverage of NCAA college
football on August 8, 2007. The editorial operations of Sports Weekly
originally operated autonomously from USA Today, before being
integrated with the newspaper's sports department in late 2005.
The Big Lead
Main article: The Big Lead
The Big Lead
The Big Lead is a sports blog operated by
USA Today that was launched
in February 2006 by original owner Fantasy Sports Ventures (co-founded
by Jason McIntyre and David Lessa), which was purchased by the Gannett
Company – which, beginning in April 2008, had maintained a strategic
content and marketing partnership with the former company – in
January 2012. The site – which is usually updated on a
routine basis of 10 to 15 times per day between 8:00 a.m. and
6:00 p.m. Eastern Time – mainly covers sports, but also
provides news and commentary on other news topics, ranging from
politics to pop culture.
USA Today: The Television Show
USA Today: The Television ShowAlso known as
USA Today on TV
GenreNews programCreated byGrant TinkerCountry of originUnited
StatesOriginal language(s)EnglishProduction company(s)GTG
EastReleaseOriginal networkSyndicationOriginal releaseSeptember 12,
1988 (1988-09-12) –January 7,
1990 (1990-01-07)External linksWebsite
Gannett and producer
Grant Tinker began developing a
newsmagazine series for first-run syndication that attempted to bring
the breezy style of
USA Today to television. The result
was USA Today: The Television Show (later retitled
USA Today on
TV, then shortened to simply USA Today), which premiered
on September 12, 1988. Correspondents on the program
included Edie Magnus, Robin Young, Boyd Matson, Kenneth Walker, Dale
Harimoto, Ann Abernathy,
Bill Macatee and Beth Ruyak. As with the
newspaper itself, the show was divided into four "sections"
corresponding to the different parts of the paper: News (focusing on
the major headlines of the day), Money (focusing on financial news and
consumer reports), Sports (focusing on sports news and scores) and
Life (focusing on entertainment and lifestyle-related stories).
The series was plagued by low ratings and negative reviews from
critics throughout its run. The program also suffered from being
scheduled in undesirable timeslots in certain markets; this was a
particular case in New York City, the country's largest media market,
CBS owned-and-operated station
WCBS-TV (channel 2) aired the
program in a pre-dawn early morning slot, before the program was
picked up by
NBC O&O W
NBC five months into its run; after
initially airing it in an equally undesirable 5:30 a.m. slot, the
series was later moved to a more palatable 9:30 a.m. time period, but
still did not fare any better on its new station (in
contrast, CITY-TV in Toronto, Ontario,
Canada [now the flagship
station of the City television network], ran it at
5:00 p.m.). Although the series was renewed for a
second season, these setbacks led to the mid-season cancellation of
the TV version of
USA Today in November 1989, after one-and-a-half
seasons; the final edition aired on January 7, 1990.
Gannett announced plans to develop a USA Today-branded weekly
half-hour television program, to have been titled Sports Page, as part
of a renewed initiative to extend the brand into television; this
program, which was tapped for a fall 2004 debut, ultimately never
VRtually There is a weekly virtual reality news program produced by
USA Today Network, which debuted on October 20, 2016. The program,
which is available on the
USA Today mobile app and on
maintains content exclusivity through the program's dedicated channel
for 60 days after each broadcast), showcases three original segments
outlining news stories through a first-person perspective, recorded
and produced by journalists from
USA Today and its co-owned local
newspapers. The program also incorporates "cubemercials," long-form
advertisements created by Gannett's in-house creative studio GET
Creative, which are designed to allow consumer engagenent in fully
immersive experiences through virtual reality.
USA Today Minor League Player of the Year Award
USA Today Minor League Player of the Year Award – First presented in
1988, this annual award has been given to a particular Minor League
Baseball player judged to have had the most outstanding season by a
thirteen-person panel of baseball experts.
USA Today All-USA high school baseball team – First presented in
1998, the award honors between nine and eleven outstanding baseball
players from high schools around the United States to be part on the
team (separate awards honoring the High School Baseball Player of the
Year and High School Baseball Coach of the Year have been given since
USA Today All-USA high school basketball team – First presented in
1983, the award honors outstanding male and female basketball players
from high schools around the United States with a place on the team,
with one member of each team being named as the High School Basketball
Player of the Year as well as coaches from a select boys' and girls'
team as the High School Basketball Coach of the
USA Today All-Joe Team (NFL) – First presented in 1992 in tribute to
Kansas City Chiefs
Kansas City Chiefs veteran defensive lineman Joe Phillips, the award
honors 52 rookie players from throughout the NFL for their exemplary
performance during the previous league season.
USA Today/National Prep Poll High School Football National
Championship – Predating the first publication of
USA Today under
the sole decision of the National Prep Poll, it is a national
championship honor awarded to the best high school football team(s) in
the United States, based on rankings decided by USA Today's sports
USA Today All-USA high school football team – First presented in
1982, the award honors outstanding football players from high schools
around the United States (includes ranks for the Super 25 teams in the
U.S. and Top 10 teams in the East, South, Midwest and West, and USA
Today High School Football Player of the
USA Today High School Football Coach of the Year – First presented
in 1982, the award awards a coach from one of the teams selected for
the All-USA football team for the honor.
In popular culture
The futuristic logo used in Back to the Future Part II
A futuristic 2015 edition of
USA Today (Hill Valley edition) is seen
in the film
Back to the Future Part II
Back to the Future Part II (1989). As a tribute to the
movie, the newspaper ran a recreation of the front page, featuring the
exact headlines portrayed in the movie, on October 22, 2015, when the
Marty McFly (played by Michael J. Fox) travels to October
21, 2015 and reads the following day's edition of the
Super Bowl Ad Meter
Virginia portalJournalism portal
^ a b "About USA TODAY". USA Today.
Gannett Company. Retrieved June 9,
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^ "usatoday.com Staff Index". Retrieved December 18, 2016.
^ "Tysons Corner CDP, Virginia". United States Census Bureau.
Retrieved May 7, 2009.
^ "Press Room : Press Kit". USA Today.
Gannett Company. Retrieved
May 26, 2012.
^ a b Mario R. García (September 9, 2012). "USA TODAY turns 30: Part
1". García Media.
^ a b "About USA TODAY". marketing.usatoday.com. Retrieved 2019-07-26.
Gannett 4Q print revenue declines but digital subscriptions spike".
USA TODAY. Retrieved 2019-07-26.
^ "FAS-FAX Report" (PDF). Alliance for Audited Media. March 31, 2015.
Archived from the original (PDF) on September 10, 2015. Retrieved July
^ Desai, Shevon (30 March 2018). "Research Guides: "Fake News," Lies
and Propaganda: How to Sort Fact from Fiction". University of Michigan
Library. Archived from the original on 2018-04-17. Retrieved
^ Michael Liedtke (October 1991). "The
Oakland Tribune Rides Again".
American Journalism Review. Archived from the original on June 7,
2013. Retrieved October 27, 2013.
^ a b c d e f g h i j k l m n o p "USA TODAY Media Kit :: Press
Room :: Press Kit :: Timeline". USA Today.
Retrieved February 6, 2013.
^ a b John K. Hartman (September 12, 2012). "
USA Today Is Turning 30,
in Danger of 'Marking 30'". Editor and Publisher.
^ a b Mario R. García (September 10, 2012). "USA TODAY turns 30-Part
2—-A newspaper that influenced all of us". García Media.
^ Psvlik, John; Mclntosh, Shawn. Converging Media (Fifth ed.). New
York: Oxford. ISBN 978-0-19-027151-0.
^ "Driving Real-World Enterprise & B2B Results With APIs" (PDF).
Mashery. Retrieved February 7, 2013.
^ "More about that
USA Today design update". CharlesApple.com.
American Copy Editors Society. January 25, 2011. Retrieved December
^ "Notice anything different about today's USA Today?".
CharlesApple.com. American Copy Editors Society. January 24, 2011.
^ Emily Gosling (September 17, 2012). "
Wolff Olins creates new USA
Today branding". DesignWeek. Retrieved October 6, 2012.
^ a b Keach Hagey (September 13, 2012). "
USA Today Redesigns Paper,
Website". The Wall Street Journal. News Corporation. Retrieved
September 13, 2012.
^ Mario R. García (September 14, 2012). "USA TODAY turns 30-Part
5-Its First Major Visual Redesign". García Media.
^ "Case Study: Gannett's monumental task – A content management
system for all". Poynter.org. The Poynter Institute. July 7, 2014.
Archived from the original on September 1, 2014. Retrieved August 29,
^ Mario R. García (September 17, 2012). "It's a new website rethink
for USA TODAY, too". García Media.
Gannett to distribute USA TODAY edition to 35 papers". USA Today.
Gannett Company. December 11, 2013.
^ David Cay Johnston (December 11, 2013). "Placing a bet on USA
Today". Columbia Journalism Review.
Gannett to distribute USA TODAY edition to 35 papers". USA Today.
Gannett Company. December 11, 2013. Retrieved December 13, 2013.
USA Today Cuts 70 Employees From Newsroom and Business Staff". The
New York Times.
The New York Times
The New York Times Company. September 3, 2014.
Retrieved September 4, 2014.
^ "OpenWager and USA TODAY Partner to Launch New Bingo App".
BingoReviewer. October 2, 2014.
Gannett Unites Largest Local to National Media Network under 'USA
Gannett Company (Press release). December 3, 2015.
Retrieved August 24, 2016.
^ Roger Yu (December 4, 2015). "
Gannett introduces USA TODAY NETWORK,
uniting local, national properties". USA Today.
Retrieved August 24, 2016.
^ Rick Edmonds (December 3, 2015). "
Gannett rebrands its local papers
as USA TODAY Network". Poynter.org. The Poynter Institute. Retrieved
August 24, 2016.
^ Mario R. García (September 12, 2012). "USA TODAY turns 30-Part
4-The first newspaper to do that tango of the serious and the silly".
Gannett Stations Clean Up Their Graphics". TVNewsCheck. NewsCheck
Media. Retrieved January 16, 2013.
^ "Reefer, noun 3". Dictionary.com.
^ Mario R. García (September 11, 2012). "USA TODAY turns 30-Part
3—A weather map that created a global tsunami". García Media.
AccuWeather Announces New Partnership With USA Today". AccuWeather
(Press release). AccuWeather, Inc. September 17, 2012.
AccuWeather Chosen by USA TODAY to
Help Deliver the News of the
AccuWeather (Press release). AccuWeather, Inc. September 14,
The Weather Channel
The Weather Channel is Named Premier Weather Provider for USA
TODAY" (Press release). The Weather Channel/Landmark Communications.
January 14, 2002. Archived from the original on 2016-10-25. Retrieved
2016-10-24 – via PR Newswire.
^ Jason Samenow (November 15, 2012). "
AccuWeather celebrates 50-year
anniversary". The Washington Post.
The Washington Post
The Washington Post Company.
Retrieved October 24, 2016.
^ Laura Nichols (November 19, 2012). "
AccuWeather Commemorates 50
Years With Year-Long Celebration". The State College. Retrieved
October 24, 2016.
^ Kevin G. Barnhurst (2006). "After Modernism". American Media in the
XX Century: Chapter 1 (part 5). University of Illinois at Chicago.
Retrieved May 3, 2007. The mélange of styles and practices in printed
and now web-based newspapers, although postmodern in terms of
scholarly and design thinking, might more meaningfully be understood
as neo-Victorian. The new styles, embodied most famously in USA Today
and its clones, mark a return to the mystifying abundance of facts and
stories that newspapers of the industrial revolution made visually
present to readers.
^ "USA Today's Opinion columnists". USA Today.
Gannett Company. August
^ a b "About
USA Today Editorials/Debate". USA Today.
April 6, 2010.
^ "USA Today's Editorial Board". USA Today.
Gannett Company. April 6,
^ "Why we're breaking tradition: Our view". USA Today. Gannett
Company. September 29, 2016. Retrieved October 24, 2016.
^ "USA TODAY's Editorial Board: Trump is 'unfit for the presidency'".
Gannett Company. September 29, 2016. Retrieved October 24,
^ Erik Wemple (September 30, 2016). "
USA Today maroons readers with
un-endorsement of Donald Trump". The Washington Post. Retrieved
October 24, 2016.
^ Emily Schultheis (September 29, 2016). "
USA Today breaks
CBS Interactive. Retrieved
October 24, 2016.
^ Melanie Mason (September 29, 2016). "'Don't vote for Trump,' says
USA Today in first presidential endorsement in its history". Los
Angeles Times. Tronc. Retrieved October 24, 2016.
^ a b c Darcy, Oliver. "
USA Today publishes op-ed by InfoWars
conspiracy theorist". CNNMoney. Retrieved 2018-03-01.
USA Today criticized for printing Trump op-ed despite alleged
NBC News. Retrieved 2018-10-10.
^ "Analysis Fact-checking President Trump's
USA Today op-ed on
'Medicare-for-All'". The Washington Post. Retrieved 2018-10-10.
^ "USA TODAY publisher to retire in September". USA Today. Gannett
Company. April 10, 2012. Retrieved May 26, 2012.
^ "Larry Kramer Named Publisher of USA Today". The Huffington Post.
AOL. May 15, 2012.
^ David B. Wilkerson (July 10, 2012). "Callaway to become top USA
Today editor". MarketWatch. Retrieved July 10, 2012.
^ "About Peter B. Gemma". peterbgemma.com. Retrieved May 20, 2016.
^ a b "
Gannett Gets Family Weekly". The New York Times. The New York
Times Company. February 22, 1985. Retrieved December 28, 2014.
USA Weekend Magazine". Portada. December 7, 2014.
Retrieved December 28, 2014.
^ Stuart Elliott (December 11, 2014). "Consolidation Coming in Sunday
Magazines". The New York Times.
The New York Times
The New York Times Company. Retrieved
December 28, 2014.
^ David Brauer (August 19, 2009). "Star Tribune plans to dump USA
Weekend, pick up Parade". MinnPost. Retrieved December 28, 2014.
^ Jordan Chariton (December 5, 2014). "
USA Today Shuttering USA
Weekend Magazine". The Wrap.
The Wrap Media, LLC. Retrieved December
^ Emma Bazilian (December 5, 2014). "
USA Today Shutters Weekend
USA Weekend was the country's second-largest news mag".
Adweek. Prometheus Global Media. Retrieved December 28, 2014.
Gannett Buys Big Lead Sports Owner Fantasy Sports Ventures".
AllThingsD. January 24, 2012.
^ Bryan Armen Graham (December 11, 2009). "Best of the Decade: Movies,
TV Shows, Books, Blogs". Sports Illustrated. Time Inc.
^ "And Now, Folks... Here's Tomorrow's News New Show, New
Concept – A Newspaper on TV". The Boston Globe. The New York
Times Company. December 15, 1987. Archived from the original on
January 17, 2013. Retrieved September 14, 2012 – via HighBeam
USA Today On TV 1989 Intro And Outro on YouTube
^ "Now, Here's the Good News...;USA Today's TV Spinoff, Focusing on
'the Journalism of Hope'". The Washington Post. The Washington Post
Company. September 12, 1988. Archived from the original on January 17,
2013. Retrieved September 14, 2012 – via HighBeam Research.
USA Today on TV' Remains a Secret in NYC". Albany Times Union.
August 21, 1988. Archived from the original on January 17, 2013.
Retrieved September 15, 2012 – via HighBeam Research.
^ Christopher Michaud (September 12, 1988). "TV's
USA Today served to
viewers as a 'side dish' to network news".
Toronto Star. Torstar
Corporation. Reuters. p. C6.
USA Today on TV' Axed; Low Ratings Lead Gannett, Tinker to
Cancel". The Washington Post.
The Washington Post
The Washington Post Company. November
23, 1989. Archived from the original on January 17, 2013. Retrieved
September 14, 2012 – via HighBeam Research.
^ "USA TODAY NETWORK Releases Its First Branded VR News Show 'VRtually
There'". USA Today.
Gannett Company. October 20, 2016. Retrieved
October 24, 2016.
^ "Baseball: Players and Coaches of the Year (1989–1998)". USA
Gannett Company. March 8, 1999. Retrieved October 23, 2011.
^ a b c "Super 25 and All-USA archive". USA Today.
Retrieved October 23, 2011.
^ "Basketball: Boys' players and coaches of year (1982–2006)". USA
Gannett Company. June 20, 2006. Retrieved October 23, 2011.
^ "Basketball: Girls' players and coaches of year (1982–2006)". USA
Gannett Company. January 17, 2007. Retrieved October 23, 2011.
^ Nate Davis (January 26, 2011). "All-Joe Team: The unheralded prime
performers from NFL '10". USA Today.
USA Today All-USA teams 1982–2001". USA Today.
Retrieved October 23, 2011.
^ "Recent All-USA teams". USA Today.
Gannett Company. Retrieved
October 23, 2011.
^ "Football: Players and Coaches of the Year (1982–2005)". USA
Gannett Company. June 26, 2006. Retrieved October 24, 2011.
^ "Super 25 and All-USA archive". USA Today.
Retrieved October 24, 2011.
^ Lindsay Deutsch (October 22, 2015). "Fans race to get 'Back to the
Future' paper". USA Today.
Wikimedia Commons has media related to USA Today.
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