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USA Network (simply USA) is an American basic cable
television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...
owned by the
NBCUniversal Television and Streaming NBCUniversal Television and Streaming is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2003 to 2019. History NBC Broadcasting In ...
division of Comcast's
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primaril ...
through
NBCUniversal Cable Entertainment NBCUniversal Television and Streaming is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2003 to 2019. History NBC Broadcasting In ...
. It was originally launched in 1977 as Madison Square Garden Sports Network, one of the first national sports cable television channels, before being relaunched under its current name on April 9, 1980. Since then, USA steadily gained popularity through its original programming, a long-established partnership with
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
and, for many years, limited sports programming that increased significantly in 2022 after the shutdown of NBCSN. As of September 2018, USA Network is commercially available to about 90.4 million households (98% of households with pay television) in the US.


History


Madison Square Garden Sports Network (1977–1980)

USA Network originally launched on September 22, 1977, as the Madison Square Garden Sports Network (not to be confused with the
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
-area regional sports network of the same name now simply known as the MSG Network). The network was founded by cable provider UA-Columbia Cablevision and the Madison Square Garden Corp. From its beginning (and for the next two decades) the network was run by chairwoman and CEO
Kay Koplovitz Kay Koplovitz (nee Smith, born April 11, 1945) is an American businesswoman, best known as the founder of the cable television channel USA Network, for which she served as chairwoman and CEO from its founding in 1977 until 1998 when it was sold fo ...
. The channel was one of the first national cable television channels, utilizing
satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioi ...
delivery as opposed to the then-industry standard
microwave relay Microwave transmission is the transmission of information by electromagnetic waves with wavelengths in the microwave frequency range of 300MHz to 300GHz(1 m - 1 mm wavelength) of the electromagnetic spectrum. Microwave signals are normally limi ...
to distribute its programming to cable systems. Unlike other cable networks at the time, it also was the first to rely greatly on advertising revenue. At launch the network mostly broadcast sporting events from Madison Square Garden to a national audience (sharing programming with the aforementioned MSG Network). The network quickly added a mix of college and less well-known professional sports held at other venues, similar to those found during the early years of
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
. In 1978, children's programming was also added to the lineup.


MCA/Paramount ownership (1981–1994) and Time ownership (1981–1987)

On April 9, 1980, the channel changed its name to USA Network. It also added a children's program called ''
Calliope In Greek mythology, Calliope ( ; grc, Καλλιόπη, Kalliópē, beautiful-voiced) is the Muse who presides over eloquence and epic poetry; so called from the ecstatic harmony of her voice. Hesiod and Ovid called her the "Chief of all Muse ...
'' to its schedule and some
talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Sh ...
s in an effort to appeal to women. The new network also offered a programming block from Black Entertainment Television (which would eventually launch as its own network) and carried C-SPAN during the day. In 1981, ownership of the network changed. First,
Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
agreed to buy UA-Columbia's share of the network contingent upon Madison Square Garden owner Gulf + Western transferring its share of the network to its Paramount Pictures division. Shortly thereafter
MCA Inc. MCA Inc. (originally an initialism for Music Corporation of America) was an American media conglomerate founded in 1924. Originally a talent agency with artists in the music business as clients, the company became a major force in the film ind ...
also bought into the network with the three companies all owning equal shares. The three partners had a non-compete clause that would prevent them from owning other basic cable networks independently from the USA joint venture; however, it was acknowledged that Time also owned powerful USA Network rival Home Box Office. The said clause would cause Time Inc. to drop out of the venture in 1987, as the company attempted (but failed) to buy
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
from
Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour cable news channel. In addition, he fo ...
and run it independently from USA. MCA and Paramount subsequently became the sole owners of the channel (with each company owning a 50% interest). C-SPAN finally stopped sharing satellite space with USA on April 1, 1982, after having launched its own 24-hour feed two months earlier. USA began operating on a 24-hour schedule, programming its new daytime block with the British soap opera '' Coronation Street'', a health-oriented show named ''Alive and Well'', and an afternoon movie. In Fall 1982, the channel began running a mix of 1960s and 1970s Hanna-Barbera cartoons each weekday evening from 6:00 to 7:00 p.m. as part of the ''
USA Cartoon Express The ''USA Cartoon Express'' was a programming block consisting of animated children's series which aired on the USA Network from September 20, 1982 to September 15, 1996. ''Cartoon Express'' was the first structured animation block on cable tele ...
'' block, with sports programming airing after 7:00 p.m., which were rebroadcast during the overnight hours. Weekends featured a mix of movies, some older drama series and talk shows during the morning hours, and sports during the afternoons and evenings. Overnights consisted of old low-budget films and film shorts, and music videos as part of a show called '' Night Flight.'' Between 1984 and 1986, USA's programming focus began shifting away from sports, and shifted towards general entertainment programs not found on broadcast stations, including some less common network drama series and cartoons. For the 1985–1986 season, the channel had four hours of original and exclusive shows. One original series from the 1985–1986 season was the comedy '' Check It Out!''. USA, wanting to become the flagship cable channel and compete directly with the broadcast networks, committed to 26 half-hours of part exclusive off-broadcast network and part original programming for the 1986–1987 season at an increase of $30 million. In one case, the channel picked up ''
Airwolf ''Airwolf'' is an American action military drama television series that centers on a high-technology military helicopter, code-named ''Airwolf'', and its crew. The show follows them as they undertake various exotic missions, many involving e ...
'' for 58 off-network episodes, while commissioning 24 new episodes without the original cast. One tradition on USA was an afternoon lineup of
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...
reruns mixed in with several original low-budget productions that aired over the years. It began in October 1984 with reruns of ''
The Gong Show ''The Gong Show'' is an American amateur talent contest franchised by Sony Pictures Television to many countries. It was broadcast on NBC's daytime schedule from June 14, 1976, through July 21, 1978, and in first-run syndication from 1976 to ...
'' and ''
Make Me Laugh ''Make Me Laugh'' was an American television game show in which contestants watch three stand-up comedians performing their acts, one at a time, earning one dollar for every second that they could make it through without laughing. Each comedian h ...
.'' In September 1985, the network began airing its first original game show, a revival of the mid-1970s game show '' Jackpot;'' two more original game shows, '' Love Me, Love Me Not,'' and a revival of the short-lived 1980 series ''
Chain Reaction A chain reaction is a sequence of reactions where a reactive product or by-product causes additional reactions to take place. In a chain reaction, positive feedback leads to a self-amplifying chain of events. Chain reactions are one way that sys ...
,'' were added in September 1986. More shows were progressively added soon afterward such as '' The Joker's Wild,'' ''
Tic-Tac-Dough ''Tic-Tac-Dough'' is an American television game show based on the paper-and-pencil game of tic-tac-toe. Contestants answer questions in various categories to put up their respective symbol, ''X'' or ''O'', on the board. Three versions were produc ...
,'' '' Press Your Luck,'' '' High Rollers,'' and ''
Hollywood Squares ''Hollywood Squares'' (originally ''The Hollywood Squares'') is an American game show in which two contestants compete in a game of tic-tac-toe to win cash and prizes. The show Television pilot, piloted on NBC in 1965 and the regular series debut ...
'' (with John Davidson as its "Square-Master", or host), along with '' Wipeout,'' '' Face the Music,'' and ''
Name That Tune ''Name That Tune'' is an American television music game show. Originally created and produced by orchestra conductor Harry Salter and his wife Roberta Semple Salter, the series features contestants competing to correctly identify songs being p ...
.'' In June 1987, the channel debuted another original game show, '' Bumper Stumpers.'' (All four USA original game shows in this era were taped in Canada.) When it began, the game-show block ran for an hour, but it expanded significantly the following year. By 1989, the network ran game shows Monday through Fridays from 12:00 to 5:00 p.m. eastern. USA also aired late night reruns of Procter & Gamble soap operas ''
The Edge Of Night ''The Edge of Night'' is an American television mystery crime drama series and soap opera, created by Irving Vendig and produced by Procter & Gamble Productions. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that netwo ...
'' the ABC episodes only from August 5, 1985, to January 19, 1989 along with ''
Search For Tomorrow ''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. Set in the fictional town of Henderson in an unspecified state, the show fo ...
'' the
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
episodes only years (1982-1985) from 1987 until the summer of 1989. In January 1989, USA debuted '' USA Up All Night,'' a showcase of low-budget feature films that aired as part of its weekend overnight schedule. ''Up All Night'' became a cult favorite among viewers for the comedic wraparound segments that were usually shown during breaks leading into (and sometimes, out of) commercials and between films that were hosted by comedian
Gilbert Gottfried Gilbert Jeremy Gottfried (February 28, 1955 – April 12, 2022) was an American stand-up comedian and actor, known for his exaggerated shrill voice, strong New York accent, and his edgy, often controversial, sense of humor. His numerous r ...
and model/actress
Rhonda Shear Rhonda Honey Shear (born November 12, 1954) is an American television personality, comedian, actress, and entrepreneur. She is known for her role as a host in the 1990s USA Network's weekend B-movie show, ''USA Up All Night''. In 2001, she start ...
, the latter of whom had replaced original co-host Caroline Schlitt in 1991. Though this program was discontinued on March 7, 1998, late-night movie telecasts on USA continued to be branded under the "Up All Night" banner until 2002. Short news updates, branded as ''USA Updates,'' were broadcast early on, from 1989 until 2000. These segments were first produced out of KYW-TV in
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
, owing to the fact that the station had already produced a number of syndicated news services (including the Group W Newsfeed) and Steve Bell, the former newsreader on '' Good Morning America,'' was employed as a primary anchor at the station. By 1993, production of USA Updates had been taken over by the All News Channel (operated as a joint venture of Hubbard Broadcasting's and Viacom's CONUS Communications); Bell had left KYW in 1992, when KYW's news operations were heavily revamped in response to falling ratings. Via the ANC connection, USA also aired the financial news program '' First Business'' (then produced by CONUS) at 6:30am weekday mornings for a time (the network had previously carried ''Wall Street Journal''-produced financial news updates and a late-night report in the 1980s). The ANC-produced updates continued through 2000 (ANC was suffering heavily around this time due to competition with other cable news channels such as
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
and the then-similarly formatted Headline News, and ended up shutting down in 2002); USA Network has not carried any news programming since the news updates were removed. USA was the first basic cable channel to pre-empt the syndicated television market by purchasing a package of 26 films from Disney's Touchstone Pictures library in October 1989. To obtain the package, it spent an estimated $50 million to $60 million, with films including such box office hits as ''
Dead Poets Society ''Dead Poets Society'' is a 1989 American drama film directed by Peter Weir, written by Tom Schulman, and starring Robin Williams. Set in 1959 at the fictional elite conservative boarding school Welton Academy, it tells the story of an English ...
,'' ''
Good Morning, Vietnam ''Good Morning, Vietnam'' is a 1987 American war comedy film written by Mitch Markowitz and directed by Barry Levinson. Set in Saigon in 1965, during the Vietnam War, the film stars Robin Williams as a radio DJ on Armed Forces Radio Service, wh ...
,'' and ''
Three Men and a Baby ''Three Men and a Baby'' is a 1987 American comedy film directed by Leonard Nimoy. It stars Tom Selleck, Steve Guttenberg, and Ted Danson as three bachelors as they attempt to adapt their lives to de facto fatherhood with the arrival of the love ...
.'' The tradition of game show reruns continued into the 1990s with the '' $25,000 and $100,000 Pyramids,'' the early 1990s revivals of '' The Joker's Wild'' and ''
Tic-Tac-Dough ''Tic-Tac-Dough'' is an American television game show based on the paper-and-pencil game of tic-tac-toe. Contestants answer questions in various categories to put up their respective symbol, ''X'' or ''O'', on the board. Three versions were produc ...
,'' and other well-known shows such as ''
Scrabble ''Scrabble'' is a word game in which two to four players score points by placing tiles, each bearing a single letter, onto a game board divided into a 15×15 grid of squares. The tiles must form words that, in crossword fashion, read left t ...
,'' '' Sale of the Century,'' '' Talk About,'' and '' Caesars Challenge.'' Additionally, two more original game shows were added in June 1994; these were ''Free 4 All'' and ''Quicksilver.'' In September 1991, the block was reduced to three hours, from 2:00 to 5:00 p.m. Eastern. However, an additional hour was added in March 1993. In November 1994, the game show block was cut back to only two hours, from 2:00 to 4:00 p.m. On September 24, 1992, USA launched a sister network, the Sci-Fi Channel (now Syfy), focusing on
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
series and films. In January 1993, the channel began showing '' WWF Monday Night Raw'', which was the first major professional wrestling program to show storylines playing out in front of an audience. In September 1993, USA adopted a new on-air look centering on the slogan "The Remote Stops Here", with flat graphics suggesting a television camera's in-lens symbols and music consisting of electric guitar and synthesized noises, though the movie presentation openers were retained from the previous design.


USA Networks ownership (1994–2002)

In 1994, Paramount Pictures parent Paramount Communications was sold to the original iteration of Viacom; the following year, MCA was acquired by Seagram. In April 1996, Viacom, which also owned
MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
, launched a new classic television network called
TV Land TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and cl ...
. MCA subsequently sued Viacom for breach of contract, claiming that it had violated the non-compete clause in its joint venture agreement with MCA. A judge presiding over the case sided with MCA, and Viacom subsequently sold its stake in USA and the Sci-Fi Channel to Seagram for $1.7 billion. In turn, Seagram sold a
controlling interest A controlling interest is an ownership interest in a corporation with enough voting stock shares to prevail in any stockholders' motion. A majority of voting shares (over 50%) is always a controlling interest. When a party holds less than the major ...
in the networks to
Barry Diller Barry Charles Diller (born February 2, 1942) is an American businessman. He is Chairman and Senior Executive of IAC and Expedia Group and founded the Fox Broadcasting Company and USA Broadcasting. Diller was inducted into the Television Hall o ...
-who was previously head of Paramount Pictures when the company owned part of the network in the early 1980s and who was also credited with putting together the 1981 agreement which resulted in joint Paramount-Time-MCA ownership of the network- in February 1998, which led to the creation of USA Networks, Inc.; the company also merged the cable channels with Diller's existing television properties including the Home Shopping Network and its broadcasting unit Silver King Broadcasting (which was restructured as USA Broadcasting, and eventually sold its stations to Univision Communications in 2001 to form the nucleus of Telefutura/UniMás). In July 1995, USA began simulcasting the upstart business news channel Bloomberg Information TV Monday thru Saturday from 5:00 to 7:00 a.m. Eastern; in 2004, the Bloomberg simulcast moved to E!, where it ran until 2007 (USA was actually the second television network to simulcast Bloomberg's programming, the now-defunct
American Independent Network The American Independent Network was one of the first major attempts at building a commercial television network consisting of low-powered television stations. Started by Don Shelton, Randy Moseley, and Lyn Snyder, it was similar to the older C ...
also carried a simulcast of the channel during the mid-1990s). Bloomberg purchased the airtime from USA. In October 1995, the network dropped the entire game show block; it was replaced with a block called ''USA Live'', which carried reruns of ''
Love Connection ''Love Connection'' is an American television dating game show in which singles attempt to connect with a compatible partner. Originally hosted by Chuck Woolery, the show debuted in syndication on September 19, 1983, and ended on July 1, 1994, a ...
'' and ''
The People's Court ''The People's Court'' is an American arbitration-based reality court show, featuring an arbitrator handling small claims disputes in a simulated courtroom set. Within the court show genre, it is the first of all arbitration-based reality sty ...
'', with live hosted wraparound segments between shows; that block was dropped by 1997 (some of the game shows that USA had aired can still be seen on GSN and Buzzr). On June 17, 1996, the network unveiled a new on-air appearance, which included the introduction of a new logo (incorporating a star ridged into the "U" of the now-serifed "USA" logotype, replacing the Futura-typeface logo that had been in use since the network's start under the USA Network name in 1980), and a three-note jingle. Network IDs, feature presentation intros for movies and promo graphics were based around a behind-the-scenes look at the fictional "USA Studios"; some of the IDs showed people in the control room, while a studio that was being set-up by a crew was the backdrop for the "Tonight" menu that displayed the evening's schedule. Opening sequences leading into movie telecasts showed people running through the "USA Studios Film Vault". The new look coincided with a shift in focus, more towards off-network reruns and original programming; game shows and court shows were dropped from the schedule, while cartoons were phased out. USA Studios also became the branding for USA-produced programming at this point. This logo was replaced in July 1999 in favor of a 'USA flag'-styled logo (whose design was slightly modified in 2002). In September 1996, USA replaced the ''USA Cartoon Express'' with the action-oriented children's block, '' USA Action Extreme Team''; the channel discontinued its animation block outright in September 1998 (other than airing the first-run teen sitcom '' USA High'' and reruns of '' Saved by the Bell: The New Class'' from 1997 to 2001, USA has not aired children's programming since that time), and replaced it with a block called "USAM", which advertised itself as "Primetime Comedy in the Morning". The block mainly featured sitcoms originally aired on network television that were cancelled before making it to
100 episodes In the U.S. television industry, 100 episodes is the traditional threshold for a television series to enter syndicated reruns. One hundred episodes are advantageous for stripped syndication because it allows for 20 weeks of weekday reruns (depe ...
(such as ''
The Jeff Foxworthy Show ''The Jeff Foxworthy Show'' is an American sitcom television series created by Tom Anderson, starring comedian Jeff Foxworthy and based on Foxworthy's stand-up comedy routine. It originally aired from September 12, 1995 to May 5, 1997 on ABC (s ...
'', ''
Hearts Afire ''Hearts Afire'' is an American television sitcom created by Linda Bloodworth-Thomason, starring John Ritter and Markie Post that aired on CBS from September 14, 1992, to February 1, 1995. The series' title is taken from a line in the Earth, ...
'' and '' Something So Right''); however, for a time, the block also included the 1989–1994 episodes of the
Bob Saget Robert Lane Saget (May 17, 1956 – January 9, 2022) was an American stand-up comedian, actor, and television host. Saget played Danny Tanner on the ABC sitcom ''Full House'' (1987-1995), and reprised the role for its Netflix sequel '' Fulle ...
run of ''
America's Funniest Home Videos ''America's Funniest Home Videos'', also called ''America's Funniest Videos'' (abbreviated as ''AFV''), is an American video clip television series on ABC, based on the Japanese variety show ''Fun TV with Kato-chan and Ken-chan''. The show featur ...
''. "USAM" was discontinued in 2002; by that point, the only sitcoms airing on USA were daytime and late night reruns of '' Martin'' and overnight airings of ''
Living Single ''Living Single'' is an American television sitcom created by Yvette Lee Bowser that aired for five seasons on the Fox network from August 22, 1993, to January 1, 1998. The show centered on the lives of six friends who shared personal and profes ...
'', '' Cheers'' and ''
Wings A wing is a type of fin that produces lift while moving through air or some other fluid. Accordingly, wings have streamlined cross-sections that are subject to aerodynamic forces and act as airfoils. A wing's aerodynamic efficiency is expre ...
'', with drama series and movies populating much of the channel's daytime and primetime schedule. In 2000, USA Networks bought Canadian media company North American Television, Inc. (a joint partnership between the
Canadian Broadcasting Corporation The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the government. ...
and
Power Corporation of Canada Power Corporation of Canada () is a management and holding company that focuses on financial services in North America, Europe and Asia. Its core holdings are insurance, retirement, wealth management and investment management, including a portfol ...
), owner of cable television channels Trio and Newsworld International (the CBC continued to handle programming responsibilities for NWI until 2005, when eventual USA owner
Vivendi Vivendi SE is a French mass media holding company headquartered in Paris. Widely known as the owner of Gameloft, Groupe Canal+, Havas, Editis, Prisma Media, Vivendi Village and Dailymotion, the company has activities in television, film, video ...
sold the channel to a group led by Al Gore, who relaunched it as Current TV). One major shock happened when USA lost the broadcasting rights of the WWF to Viacom in June 2000; ''Raw'' (which had been retitled ''Raw is War'') was moved to TNN in September of that year.


Vivendi ownership (2002–2003)

In May 2002, USA Networks sold its non-shopping television and film assets (including USA Network, the Sci-Fi Channel, Trio, USA Films (which was rechristened as Focus Features) and
Studios USA Universal Television LLC (abbreviated as UTV) is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a predece ...
) to
Vivendi Universal Vivendi SE is a French mass media holding company headquartered in Paris. Widely known as the owner of Gameloft, Groupe Canal+, Havas, Editis, Prisma Media, Vivendi Village and Dailymotion, the company has activities in television, film, video ...
. USA and the other channels were folded into Vivendi's Universal Television Group. In July 2002, the channel debuted ''
Monk A monk (, from el, μοναχός, ''monachos'', "single, solitary" via Latin ) is a person who practices religious asceticism by monastic living, either alone or with any number of other monks. A monk may be a person who decides to dedica ...
'', a comedy-drama police procedural that starred
Tony Shalhoub Anthony Marc Shalhoub ( ; born October 9, 1953), is an American actor. His accolades include five Emmy Awards, a Golden Globe Award, six Screen Actors Guild Awards, a Tony Award, and a Grammy Award nomination. He played Adrian Monk in the USA N ...
as
Adrian Monk Adrian Monk, portrayed by Tony Shalhoub, is the title character and protagonist of the USA Network television series '' Monk''. He is a renowned former homicide detective for the San Francisco Police Department. Monk has obsessive–compuls ...
, a former
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
police inspector-turned-consultant who suffers from various obsessive-compulsive behaviors that include the ability to pay attention to detail when solving crimes. It became one of USA Network's first breakout hit series, and ran for eight seasons until it ended on December 4, 2009.


NBCUniversal/Comcast ownership (2003–present)

In 2003,
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable en ...
agreed to merge
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
and its sibling companies with Vivendi Universal's North American-based filmed entertainment assets, including Universal Pictures and Universal Television Group in a multibillion-dollar purchase, renaming the merged company
NBC Universal The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...
. GE retained an 80% ownership stake in the new company, while Vivendi retained a 20% stake. NBC Universal officially took over as owner of USA and its sibling cable channels (except for Newsworld International) in 2004. That year, USA premiered the sci-fi series '' The 4400''.


"Characters Welcome", the "blue sky" era (2005–2016)

In 2005, USA Network introduced a new logo and associated marketing campaign, "Characters Welcome". The slogan was designed to help emphasize the wide range of programming the network offered, and to help USA Network establish itself more prominently as a brand. The launch of the campaign featured promos themed around the daily lives of characters from the network's programs. To contrast itself from the "grittier" offerings of other mainstream cable networks, USA Network's original programming during this era was marked by a focus on comedic and "optimistic" action and
drama Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has b ...
series, referred to as a "blue sky" approach. Notable examples of this programming strategy included '' Psych'' (2006) (which ran for eight seasons, becoming the network's longest-running series), '' Burn Notice'' (2007), and '' Royal Pains'' (2009). In October 2005, ''Raw'' returned to USA after Viacom did not renew its broadcasting agreement with the WWE. On May 13, 2007 (in advance of NBC's 2007–08 fall upfronts presentation), NBC Universal announced that new episodes of '' Law & Order: Criminal Intent'' would be moved to USA beginning with the drama's seventh season in the fall of 2007; episodes would then be re-aired later in the season on NBC, most likely to shore up any programming holes created by the cancellation of a failed new series. Although this is not the first time a broadcast series has moved to cable (USA had acquired first-run rights to the revival of '' Alfred Hitchcock Presents'' from NBC in
1987 File:1987 Events Collage.png, From top left, clockwise: The MS Herald of Free Enterprise capsizes after leaving the Port of Zeebrugge in Belgium, killing 193; Northwest Airlines Flight 255 crashes after takeoff from Detroit Metropolitan Airport, ...
, while '' The Paper Chase'' had moved beforehand from
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
to Showtime in 1983), it marked the first time that a series which moved its first-run episodes from broadcast to cable television would continue to air episodes on a broadcast network while it was still a first-run program. On December 7, 2007, it was announced that USA Network would continue broadcasting first-run episodes of ''Raw'' through at least 2010. The June 1, 2008, premiere of '' In Plain Sight'', starring
Mary McCormack Mary Catherine McCormack (born February 8, 1969) is an American actress. She has had leading roles as Justine Appleton in the series '' Murder One'' (1995–97), as Deputy National Security Adviser Kate Harper in ''The West Wing'' (2004–06), a ...
, was USA's highest-rated series premiere since the 2006 debut of ''Psych'', with 5.3 million viewers. In early 2009, USA Network acquired the network television rights for 24 recent and upcoming
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
films, including '' Duplicity'', ''
Funny People ''Funny People'' is a 2009 American comedy-drama film written and directed by Judd Apatow, co-produced by Apatow Productions and Madison 23 Productions, and starring Adam Sandler, Seth Rogen and Leslie Mann with Eric Bana, Jonah Hill and Jas ...
'', '' Frost/Nixon'', '' Land of the Lost'', ''
Milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digest solid food. Immune factors and immune-modula ...
'', and '' State of Play''. In 2011, control and majority ownership of then-parent
NBC Universal The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...
passed from
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable en ...
to Comcast. Comcast would buy out GE's remaining ownership in NBCU two years later. USA Network was considered the key piece of the NBC-Comcast merger; Wunderlich Securities analyst Matthew Harrigan projected that USA contributed $9.5 billion to NBCUniversal's $44.8 billion value, with NBC contributing only $408 million. In 2014, the channel had dropped 18% in viewership and out of first place among the major cable channels. USA has been a key NBCUniversal asset accounting for one-third of advertising revenue for
NBCUniversal Cable Entertainment Group NBCUniversal Television and Streaming is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2003 to 2019. History NBC Broadcasting In ...
and $1 billion in annual earnings over the past few years. In April 2015, it was announced that ''
WWE SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
'' would move to USA from sister network Syfy.


End of the "blue sky" era, expansion of sports coverage (2016–present)

In April 2016, USA Network unveiled a new branding campaign and slogan, "We the Bold". The campaign was designed to reflect the channel's current focus on "rich, captivating stories about unlikely heroes who defy the status quo, push boundaries and are willing to risk everything for what they believe in". USA had quietly discontinued the "Characters Welcome" tagline in the lead-up to the rebranding, whose associated programming shift was led by the premieres of '' Mr. Robot'' and ''Colony''. ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' reported that the new programming strategy was designed to appeal to themes of "authenticity, resiliency, bravery and innovation". The ''Washington Post'' felt that the re-branding symbolically marked the end of USA's "blue sky" era, as the channel had been increasingly producing more "intense" series with darker themes. NBCUniversal marketing executive Alexandra Shapiro explained that the "Characters Welcome" campaign and associated programming was reflective of the "weirdly optimistic" mood of the network's key demographic at the time. In August 2016, NBCUniversal acquired the television rights to the ''Harry Potter'' film franchise from 2018 through 2025, including the main film series and their spin-offs (with the first, '' Fantastic Beasts and Where to Find Them'', to have its cable premiere in 2019), and other content. On cable, the films are to primarily be aired by USA Network and Syfy, and the deal also includes the ability for Universal Parks & Resorts to offer "exclusive content and events" related to the franchise (Universal Parks had already been involved in '' The Wizarding World of Harry Potter'' attractions). The deal succeeded one with Freeform; ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported the deal was valued around $250 million over the length of the agreement, making it one of the highest-valued film franchise deals. To launch the new rights, Syfy and USA both aired ''Harry Potter''
marathons The marathon is a long-distance foot race with a distance of , usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. There are also wheelchair div ...
over the July 13–15, 2018 weekend, airing all eight films (including directors' cuts of the first six) with limited commercial interruption. Amid the growth of streaming services (including NBCUniversal's newly launched Peacock) and the decline of traditional cable television, USA Network began to cut back on scripted programming, in favor of reality shows, television events (including scripted miniseries), and live programming—the latter including
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
programs and sporting events. In 2020, the network cancelled '' Dare Me'', ''
The Purge ''The Purge'' is an American anthology media franchise centered on a series of dystopian action horror films distributed by Universal Pictures and produced by Blumhouse Productions and Platinum Dunes, which are written and in some cases also ...
'', '' The Sinner'', and ''
Treadstone ''Treadstone'' is an American action drama television series, connected to and based on the ''Bourne'' film series. A "special preview" of the pilot aired on USA Network on September 24, 2019, ahead of its October 15, 2019, premiere. The ser ...
''. With the announcement that NBCSN would shut down on December 31, 2021, it was subsequently revealed that USA and Peacock would collectively assume its remaining sports broadcasts.


Programming

USA Network has achieved a viewership foothold with its original programming; this began in the 1990s with initial hits such as ''Silk Stalkings'', ''Duckman'' and ''La Femme Nikita (TV series), La Femme Nikita'', which were gradually followed in the following two decades by series such as ''
Monk A monk (, from el, μοναχός, ''monachos'', "single, solitary" via Latin ) is a person who practices religious asceticism by monastic living, either alone or with any number of other monks. A monk may be a person who decides to dedica ...
'', '' Psych'', ''Shooter (TV series), Shooter'', ''White Collar (TV series), White Collar'', '' Mr. Robot'', ''Suits (American TV series), Suits'', ''Burn Notice'' and '' Royal Pains''. In addition to its original productions, the network airs syndicated reruns of current and former network series such as ''Law & Order: Special Victims Unit'', ''Chicago P.D. (TV series), Chicago P.D.'', ''Law & Order: Criminal Intent'' (which spent the final four seasons of its run as a first-run program on USA) and ''NCIS''. The network also broadcasts a variety of films from the
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
library and select films from other movie studios (such as Sony Pictures Entertainment, Paramount Pictures, Walt Disney Studios Motion Pictures and Warner Bros., Warner Bros. Entertainment), airing primarily as part of its overnight and weekend schedule, and occasionally during primetime on nights when original programming or marathons of its acquired programs are not scheduled. From 1984 to 2016, the network was the longtime home of the Westminster Kennel Club Dog Show. USA is also the home of
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
's flagship cable program ''WWE Raw, Raw''; the series originally aired on the channel from its debut in January 1993 (when the promotion was known as the World Wrestling Federation; ''Raw'' itself replaced longtime Monday night standby ''WWF Prime Time Wrestling'') until the series moved to Paramount Network#The National Network, the New TNN, and professional wrestling (2000–2003), TNN in September 2000, before returning to the channel in October 2005. On January 7, 2016, WWE's second flagship program ''WWE SmackDown, SmackDown'' moved to USA Network from Syfy. In 2018, USA renewed its rights to ''Raw'' for five additional years, but lost the rights for ''SmackDown'' to Fox Broadcasting Company, Fox beginning October 2019. In August 2019, WWE announced that its tertiary weekly program ''WWE NXT'' would return to USA Network on September 18, 2019, airing on Wednesday nights in a two-hour live format.


Sports programming

USA Network has a longstanding history with sports, dating back to its existence as the Madison Square Garden Network. The network carried Major League Baseball games on USA Thursday Game of the Week, Thursday nights from 1979 to 1983, and the ''NHL on USA'' ran from 1979 to 1985. ''College Football on USA'' ran from 1980 to 1986, and its telecast of the 1981 Liberty Bowl was the first college bowl game to be exclusively broadcast on cable television. The ''NBA on USA'' also aired from 1979 to 1984, the first time that the NBA had a cable television partner. Professional wrestling company
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
has had a longstanding relationship with the network; ''WWF Prime Time Wrestling'' broadcast on USA from 1985-1993 until it was superseded by ''WWE Raw'' from 1993 to 2000, and again since 2005. ''
WWE SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
'' aired on the network from January 2016 until October 2019, when it moved to Fox Broadcasting Company, Fox. ''WWE NXT'' has also been airing here since October 2019. For 17 years from 1981 to 1998, USA aired a weekly boxing show, ''USA Tuesday Night Fights'', which showcased bouts featuring up-and-coming boxers. ''Tennis on USA'' aired professional tournaments in the United States from 1984 to 2008, and was the longtime cable home of the US Open (tennis), US Open before its cable television rights moved to ESPN2 and the Tennis Channel in 2009. The ''PGA Tour on USA'' covered the opening two rounds of the Masters Tournament from 1982 to 2007, Ryder Cup matches from 1989 to 2010, and various other events. The USA Network aired most games of the NFL Europe, World League of American Football (later NFL Europe/EUropa) in its first two seasons of operation in 1991 and 1992; one innovation introduced for the network's WLAF telecasts was the in-helmet camera. Upon the 2004 purchase of Vivendi Universal by NBC, USA's sports division was immediately merged into NBC Sports. Since 2004 Summer Olympics, 2004, the network has broadcast select events from the Olympic Games, as part of an expansion of NBCUniversal's broadcast rights to the Summer Olympic Games, Summer and Winter Olympic Games, Winter Olympics that allowed several of the company's cable channels rights to telecast Olympic events live (some of which are later re-aired on broadcast delay, tape delay on NBC as part of the network's primetime and late night Olympic coverage). USA Network also carried games from the International Ice Hockey Federation in 2006 and 2010. During the 2014 Winter Olympics, USA aired Premier League association football, soccer matches in lieu of sister channel NBCSN, due to that channel's full devotion to carrying coverage of Olympic events. After ratings success with those matches, USA began to air mid-afternoon Saturday games weekly during the 2015–16 season. USA also participates in NBC Sports' broader effort of carrying all ten Survival Sunday matches across its numerous channels during the final matchday of the Premier League season. Starting in 2015, USA Network was similarly incorporated into NBC's coverage of the Stanley Cup Playoffs. In 2016, USA aired three NASCAR on NBC, NASCAR races as overflow during the 2016 Summer Olympics. In September 2020 Notre Dame Fighting Irish football team, 2020, a Notre Dame Fighting Irish football, Notre Dame Fighting Irish Notre Dame Football on NBC, football game was scheduled for USA Network due to NBC's commitments to the 2020 U.S. Open (golf), 2020 U.S. Open. Coverage of a 2020 Clemson vs. Notre Dame football game, primetime game against Clemson on November 7, 2020, was also briefly moved from NBC to USA Network due to NBC News coverage of a victory speech by 2020 United States presidential election, president-elect Joe Biden. With the shutdown of NBCSN at the end of 2021, USA Network once again became the main cable outlet of NBC Sports in 2022, with sports properties such as the Premier League, NASCAR, and the Olympics (including U.S. Olympic trials) moving to USA at this time. The U.S. Open (golf), U.S. Open, U.S. Women's Open, The Open Championship, and the Women's British Open, Women's Open would move their early-round telecasts from Golf Channel to USA beginning in 2022. USA Network also carried eight games as part of the inaugural season of the revived United States Football League (2022), USFL.


High definition

High-definition television, High-definition simulcasts of USA Network sports coverage, and reruns of original programs produced in the format, were originally carried by Universal HD. In 2007, USA Network launched a HD feed.


International


Canada

In February 2007, Shaw Communications submitted an application to the Canadian Radio-television and Telecommunications Commission (CRTC), to carry the USA Network in Canada as a foreign service that would be eligible for carriage by domestic cable and satellite providers (and to automatically allow all English-language general interest cable networks from the United States into Canada). However, because of programming rights issues with other Canadian specialty service, specialty channels, certain programs would be subjected to blackout (broadcasting), blackout restrictions, including ''WWE Raw''. In September 2007, the CRTC refused Shaw's request to carry USA Network in Canada on the basis that the channel carried too much programming that overlapped with the English language digital cable specialty channel Crime & Investigation (Canada), Mystery TV (which is then owned by Canwest – later Shaw Media – and formerly, TVA (Canada), Groupe TVA). However, on September 20, the CRTC stated that it would reconsider their denial of the eligible foreign carriage proposal for USA Network at a later date, when Shaw instead offered to carry the channel on the digital cable tiers of its Shaw Cable systems. In spite of this, the CRTC has since rejected the restructured proposal on the basis that USA's programming would be competitive with Mystery TV. Many of USA's original programs currently air on either Showcase (Canadian TV channel), Showcase or CTV Drama Channel.
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
programming that airs on USA also airs on Rogers Media-owned Sportsnet 360.


South America

Regional versions of USA Network previously operated in certain South American countries (such as Argentina and Brazil); in September 2004, most of these services were renamed under the Universal Channel banner to take advantage of the more well-known brand, and to reduce the awkwardness of a channel branded with the initials of another nation.


Logos


References


External links

* {{ViacomCBS Television networks in the United States English-language television stations in the United States Former Viacom subsidiaries Joint ventures NBC Sports NBCUniversal networks Television channels and stations established in 1977 Esports television