Trade printing is a
business model
A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, soci ...
wherein a
printer
Printer may refer to:
Technology
* Printer (publishing), a person or a company
* Printer (computing), a hardware device
* Optical printer for motion picture films
People
* Nariman Printer (fl. c. 1940), Indian journalist and activist
* James ...
offers printing materials to print
broker
A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be confu ...
s,
graphic designers,
ad agencies, and other printing businesses at a wholesale rate. When a trade printer ships an order, the
reseller
A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit (but can be done at a loss). One example can be found in the ...
passes it on to the
end user or ships the order directly to the end user on behalf of the reseller. Generally, the trade printer's name or other identifying information does not appear anywhere on or within the packaging.
References
{{Reflist
Business models
Printing