Tourism in Georgia (country)
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Tourism in Georgia is an increasingly important component of the country's
economy An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with th ...
. In 2015 it employed around 158,500 people, producing 6.7% of
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
's
GDP Gross domestic product (GDP) is a monetary measure of the market value of all the final goods and services produced and sold (not resold) in a specific time period by countries. Due to its complex and subjective nature this measure is ofte ...
and providing US$1.94 billion of revenue. In 2019, the number of international arrivals reached a record high of 9.3 million people with foreign exchange income in the year's first three quarters amounting to over US$3 billion. The country plans to host 11 million visitors by 2025 with annual revenues reaching US$6.6 billion. The expenditures of foreign visitors to Georgia have a significant effect on the balance of payments, and approximately 35.9% of Georgia’s goods and service export revenue comes from tourism. International tourists stay an average of 6.5 days. The official body tasked with promoting tourism to Georgia is the Georgian National Tourism Administration (GNTA). In 2016, the GNTA participated in 21 international and domestic tourism fairs, conducted marketing campaigns on 16 target markets, and hosted 99 press and familiarization trips.


Accommodation

As of August 2017, there were a total of 1,945 accommodation units registered in the GNTA database, with a total of 65,656 beds. The regions with the most beds were Tbilisi - 17,796 (27.1%) and
Adjara Adjara ( ka, აჭარა ''Ach’ara'' ) or Achara, officially known as the Autonomous Republic of Adjara ( ka, აჭარის ავტონომიური რესპუბლიკა ''Ach’aris Avt’onomiuri Resp’ublik’a'' ...
- 12,126 (18.5%). The most prevalent form of accommodation is hotels (41,123 beds), followed by Family Hotels (11,374 beds). In 2017, 60 new hotels with a combined bed number of 3,894 were opened. From 2017 to 2019, 194 hotels are planned to open, with a total bed number of 21,216. Hotel chains with operations in Georgia include:
Marriott Hotels & Resorts Marriott Hotels & Resorts is Marriott International's brand of full-service hotels and resorts based in Bethesda, Maryland. As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 ...
,
Le Méridien Le Méridien is an upscale, design-focused international hotel brand with a European perspective. It was originally founded by Air France in 1972 and was later based in the United Kingdom. Marriott International now owns the chain. As of June 202 ...
,
Courtyard by Marriott Courtyard by Marriott is a brand of hotels owned by Marriott International. One of Marriott's mid-priced brands, the hotels are primarily targeted to business travelers, but also accommodate traveling families. Rooms have desks, couches, and fre ...
,
Mercure Mercure may refer to: * MERCURE, an atmospheric dispersion modelling CFD code developed by Électricité de France * Mercure Hotels, a chain of hotels run by Accor * French ship Mercure (1783), French ship ''Mercure'' (1783) * Dassault Mercure, a ...
, Millennium Hotel,
Hilton Hotels & Resorts Hilton Hotels & Resorts (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton. The original company was founded by Conrad Hilton. As ...
,
Holiday Inn Holiday Inn is an American chain of hotels based in Atlanta, Georgia. and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee that year. The chain was a division ...
,
Sheraton Hotels and Resorts Sheraton Hotels and Resorts is an international semi-luxury hotel chain owned by Marriott International. As of June 30, 2020, Sheraton operates 446 hotels with 155,617 rooms globally, including locations in North America, Africa, Asia Pacific, Cen ...
, and
Radisson Hotels Radisson Hotels is an international hotel chain headquartered in the United States. A division of the Radisson Hotel Group, it operates the brands Radisson Blu, Radisson RED, Radisson Collection, Country Inn & Suites, and Park Inn by Radis ...
.
Batumi Batumi (; ka, ბათუმი ) is the List of cities and towns in Georgia (country), second largest city of Georgia (country), Georgia and the capital of the Autonomous Republic of Adjara, located on the coast of the Black Sea in Georgia's ...
features several
casino A casino is a facility for certain types of gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shopping, cruise ships, and other tourist attractions. Some casinos are also known for hosting live enterta ...
s that attract tourists from Turkey, where
casino gambling A casino is a facility for certain types of gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shopping, cruise ships, and other tourist attractions. Some casinos are also known for hosting live enterta ...
is illegal.


Arrivals by country

The most common citizenships of international visitors arriving in 2015, 2016, 2017, 2018 and 2019:


Destinations and attractions


Winemaking

Georgia is one of the oldest wine regions in the world and winemaking is deeply ingrained in the culture of the country. The oldest archaeological remains related to
grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus '' Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years a ...
seeds and
winemaking Winemaking or vinification is the production of wine, starting with the selection of the fruit, its fermentation into alcohol, and the bottling of the finished liquid. The history of wine-making stretches over millennia. The science of wine and ...
dating back 8,000 years have been found at an archeological site at Gadachrili Gora, in Georgia, while today the country has over 500 varieties of grape. As of 2019, Georgia has 20 appellations of origin of wines, they are:
Tsinandali Tsinandali ( ka, წინანდალი) is a village in Kakheti, Georgia, situated in the district of Telavi, 79 km east of Tbilisi. It is noted for the palace and historic winery-estate which once belonged to the 19th-century aristocra ...
, Napareuli, Atenuri,
Kindzmarauli Saperavi ( ka, საფერავი; literally "paint, dye, give color") is an acidic, teinturier-type grape variety native to the country of Georgia, where it is used to make many of the region's most well-known wines. It is also grown in ...
, Akhasheni,
Mukuzani Mukuzani ( ka, მუკუზანი ''muk’uzani'') is a dry red Georgian wine made from Saperavi grapes in Mukuzani, Kakheti. Mukuzani is distinct from the other wines made from the same grapes in that it is aged in oak casks for a longer tim ...
,
Khvanchkara Georgia is the oldest wine producing region in the world. The fertile valleys and protective slopes of the South Caucasus were home to grapevine cultivation and neolithic wine production ( ka, ღვინო, ''ɣvino'') for at least 8000 years ...
, etc.


Ecotourism

41% of Georgia's territory is covered by
forest A forest is an area of land dominated by trees. Hundreds of definitions of forest are used throughout the world, incorporating factors such as tree density, tree height, land use, legal standing, and ecological function. The United Nations' ...
s, with 25% of Georgia's territory lying within protected
national park A national park is a natural park in use for conservation purposes, created and protected by national governments. Often it is a reserve of natural, semi-natural, or developed land that a sovereign state declares or owns. Although individual ...
s. Protected areas of Georgia offer various services including:
boating Boating is the leisurely activity of travelling by boat, or the recreational use of a boat whether powerboats, sailboats, or man-powered vessels (such as rowing and paddle boats), focused on the travel itself, as well as sports activities, suc ...
tours,
birdwatching Birdwatching, or birding, is the observing of birds, either as a recreational activity or as a form of citizen science. A birdwatcher may observe by using their naked eye, by using a visual enhancement device like binoculars or a telescope, by ...
, eco-educational tours,
hiking Hiking is a long, vigorous walk, usually on trails or footpaths in the countryside. Walking for pleasure developed in Europe during the eighteenth century.AMATO, JOSEPH A. "Mind over Foot: Romantic Walking and Rambling." In ''On Foot: A Histor ...
,
horse riding Equestrianism (from Latin , , , 'horseman', 'horse'), commonly known as horse riding (Commonwealth English) or horseback riding (American English), includes the disciplines of riding, driving, and vaulting. This broad description includes the ...
,
biking Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from two ...
,
safari A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an impor ...
tours,
sport fishing Recreational fishing, also called sport fishing or game fishing, is fishing for leisure, exercise or competition. It can be contrasted with commercial fishing, which is professional fishing for profit; or subsistence fishing, which is fishin ...
. Georgia is a home to about 5,601 species of
animal Animals are multicellular, eukaryotic organisms in the biological kingdom Animalia. With few exceptions, animals consume organic material, breathe oxygen, are able to move, can reproduce sexually, and go through an ontogenetic stage ...
s, including 648 species of
vertebrates Vertebrates () comprise all animal taxa within the subphylum Vertebrata () (chordates with backbones), including all mammals, birds, reptiles, amphibians, and fish. Vertebrates represent the overwhelming majority of the phylum Chordata, with ...
(more than 1% of the species found worldwide) and many of these species are
endemics Endemism is the state of a species being found in a single defined geographic location, such as an island, state, nation, country or other defined zone; organisms that are indigenous to a place are not endemic to it if they are also found else ...
. In 2016, 310,477 foreign and 424,397 Georgian citizens visited the Protected Areas of Georgia. The most popular attractions were Prometheus Cave, Kazbegi National Park and Sataplia Managed Reserve.


Safety

A
travel advisory A travel warning, travel alert, or travel advisory is an official warning statement issued by government agencies to provide information about the relative safety of travelling to or visiting one or more specific foreign countries or destinations. ...
was in place during and after the 2008
Russo-Georgian War The 2008 Russo-Georgian WarThe war is known by a variety of other names, including Five-Day War, August War and Russian invasion of Georgia. was a war between Georgia, on one side, and Russia and the Russian-backed self-proclaimed republics of Sou ...
. It had the severity level of "extreme danger", due to the risks associated with fallout from the war, including
land mine A land mine is an explosive device concealed under or on the ground and designed to destroy or disable enemy targets, ranging from combatants to vehicles and tanks, as they pass over or near it. Such a device is typically detonated automati ...
s. Since then tourist safety has improved, and in 2017 the International Crime Index ranked Georgia as the 7th safest country out of the 125 in its index.


Practical information

Georgia uses the standard
Europlug The Europlug is a flat, two-pole, round-pin domestic AC power plug, rated for voltages up to 250 V and currents up to 2.5 A.international dialing prefix The following is a list of different international call prefixes that need to be dialled when placing an international telephone call from different countries. Countries by international prefix Countries using optional carrier selection code ...
is +995, it uses the
metric system The metric system is a system of measurement that succeeded the decimalised system based on the metre that had been introduced in France in the 1790s. The historical development of these systems culminated in the definition of the Intern ...
, and its currency is the
lari Lari may refer to: Currency * Georgian lari, the currency of Georgia * Maldivian laari, or lari, a coin denomination of the rufiyaa of the Maldives Places * Lari Constituency, an electoral constituency in Kenya * Lari, Ardabil, or Lahrud, ...
(GEL or ₾).


See also

* Visa policy of Georgia


Notes and references


External links


Official Georgian government website on tourism
by the Department of Tourism and Resorts of Georgia
Tourism Geoinformation Center
Tours across Georgia (in English) {{Georgia (country) topics
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...