Could be the best open top bus ride in Britain - geograph

Tourism Partnership North Wales (TPNW) was the Regional Tourism Partnership (RTP) serving

North Wales North Wales ( cy, Gogledd Cymru) is a region of Wales, encompassing its northernmost areas. It borders Mid Wales to the south, England to the east, and the Irish Sea to the north and west. The area is highly mountainous and rural, with Snowdonia N ...

Visit Wales Visit Wales ( cy, Croeso Cymru) is the Welsh Government's tourism organisation. Its aim is to promote Welsh tourism and assist the tourism industry. History The Wales Tourist Board was established in 1969 as a result of the Development of T ...

, and part of the

National Assembly for Wales The Senedd (; ), officially known as the Welsh Parliament in English and () in Welsh, is the devolved, unicameral legislature of Wales. A democratically elected body, it makes laws for Wales, agrees certain taxes and scrutinises the Welsh Go ...

initiated the formation of 4 RTPs across

Wales Wales ( cy, Cymru ) is a country that is part of the United Kingdom. It is bordered by England to the east, the Irish Sea to the north and west, the Celtic Sea to the south west and the Bristol Channel to the south. It had a population in ...

to receive

devolved Devolution is the statutory delegation of powers from the central government of a sovereign state to govern at a subnational level, such as a regional or local level. It is a form of administrative decentralization. Devolved territories ...

resources and responsibilities for many aspects of

tourism Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mor ...

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and development.

About

The partners in TPNW are all the local authorities and a broad spread of tourism,

hospitality Hospitality is the relationship between a guest and a host, wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers. Louis, chevalier de Jaucourt describes ...

, and

leisure industry The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. The field has developed to the point of having university degrees and disciplines focused on it, such ...

representatives from across the Region. TPNW acts as the lead body supporting

throughout North Wales and works closely with Cadw, Tourism Training for Wales and the 6 Local Authorities as well as

Snowdonia National Park Snowdonia or Eryri (), is a mountainous region in northwestern Wales and a national park of in area. It was the first to be designated of the three national parks in Wales, in 1951. Name and extent It was a commonly held belief that the nam ...

. The Partnership is the first public or private bodies in Wales to use

QR codes A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...

on behalf of local businesses and are looking into using AR leyers on

smart phones A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which ...

. The Partnership engages with tourist associations such as

Visit Scotland VisitScotland, formerly the Scottish Tourist Board, is a national tourism organisation for Scotland. It is an executive non-departmental public body of the Scottish Government, with offices in Edinburgh, Glasgow, Aberdeen, Inverness, and other ...

and Visit Britain, consortia and other marketing groups in all areas and sectors of the region – plus local authorities and communities to establish their marketing priorities. A Promotional budget of £1 million is given to the Partnership by the

Welsh Government , image = , caption = , date_established = , country = Wales , address = , leader_title = First Minister () , appointed = First Minister approved by the Senedd, ceremonially appointed ...

to look after its regions:

Conwy Conwy (, ), previously known in English as Conway, is a walled market town, community and the administrative centre of Conwy County Borough in North Wales. The walled town and castle stand on the west bank of the River Conwy, facing Deganwy on ...

Caernarfon Caernarfon (; ) is a royal town, community and port in Gwynedd, Wales, with a population of 9,852 (with Caeathro). It lies along the A487 road, on the eastern shore of the Menai Strait, opposite the Isle of Anglesey. The city of Bangor is ...

Wrexham Wrexham ( ; cy, Wrecsam; ) is a city and the administrative centre of Wrexham County Borough in Wales. It is located between the Welsh mountains and the lower Dee Valley, near the border with Cheshire in England. Historically in the count ...

, Llangollen / Dee Valley and

Betws-y-Coed Betws-y-coed (; '' en, prayer house in the wood'') is a village and community in the Conwy valley in Conwy County Borough, Wales, located in the historic county of Caernarfonshire, right on the boundary with Denbighshire, in the Gwydir Forest. ...

. The Partnership has an accredited scheme for hotels and other businesses called the Green Dragon.

Approach to tourism

The partnership has many specific themes which it supports, e.g., the launch of its golf based website, which increased on-line bookings to £500,000 in 2009-10 which in turn had a very positive effect on the local economy.

References

External links

* {{Tourism in Wales Tourism in Wales Tourism agencies Tourism organisations in the United Kingdom

About

Approach to tourism

See also

References

External links