The Tourism Authority of Thailand (TAT) ( th, การท่องเที่ยวแห่งประเทศไทย) is an organization of

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

under the Ministry of Tourism and Sports. Its mandate is to promote Thailand's

tourism Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...

industry, and protect the environment.

History

An organization called Tourism of Thailand was founded in 1924. For 50 years, responsibility for attracting tourists to Thailand bounced around between the

State Railway of Thailand The State Railway of Thailand (SRT) ( th, การรถไฟแห่งประเทศไทย, abbrev. รฟท., ) is the state-owned rail operator under the jurisdiction of the Ministry of Transport in Thailand. History The SRT wa ...

, the

Ministry of Commerce A Ministry of Trade and Industry, Ministry of Commerce, Ministry of Commerce and Industry or variations is a ministry that is concerned with a nation's trade, industry and commerce. Notable examples are: List *Algeria: Ministry of Industry and ...

, the

Ministry of Transport A ministry of transport or transportation is a ministry responsible for transportation within a country. It usually is administered by the ''minister for transport''. The term is also sometimes applied to the departments or other government ...

and the Office of the Prime Minister. The Tourism Authority of Thailand (TAT) was established on 4 May 1979.

Initiatives

TAT uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign. In 2015, TAT introduced a campaign titled "2015: Discover Thainess." TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister

Prayut Chan-o-cha Prayut Chan-o-cha (sometimes spelled Prayuth Chan-ocha; th, ประยุทธ์ จันทร์โอชา, ; born 21 March 1954) is a Thai politician and retired army officer who has served as the Prime Minister of Thailand since he ...

wants all Thais to practice. In 2017, the Thai government approved a 144 million

baht The baht (; th, บาท, ; sign: ฿; code: THB) is the official currency of Thailand. It is divided into 100 ''satang'' (, ). The issuance of currency is the responsibility of the Bank of Thailand. SWIFT ranked the Thai baht as the 10th-m ...

budget to fund the ''

Michelin Guide The Michelin Guides ( ) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin stars for excellence to a select few establishments. The acquisition or loss of ...

'' in a five-year contract to create Michelin Guides for Thailand, starting with Bangkok. The ''Michelin Guide to Bangkok'' was released on 6 December 2017. At the 69th

Cannes Film Festival The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films ...

in 2016 Thailand introduced a cash rebate policy for foreign films shot in Thailand. It took effect in January 2017.

Budget

TAT's budget for FY2017 is 7,094.8 million

References

{{authority control Tourism in Thailand Tourism agencies State enterprises of Thailand Government agencies established in 1949

History

Initiatives

Budget

See also

References