meWATCH is a Singaporean digital

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...

service brand owned by

Mediacorp Mediacorp Pte. Ltd., doing business as Mediacorp and stylised as mediacorp, is a media conglomerate in Singapore. Owned by Temasek Holdings—the holding company of the Government of Singapore—it owns television, radio, and digital media prope ...

. It was launched on 1 February 2013 as an over-the-top media service and an entertainment and lifestyle website Toggle. On 1 April 2015, xinmsn, an internet portal which is a joint venture between MediaCorp and

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

, was closed down and merged with Toggle. On 30 January 2020, Toggle was renamed meWATCH.

Content

meWATCH offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries. In addition, meWatch also offers live streaming of Mediacorp's free-to-air channels (exclusive to Singapore only). It also offers catch-up TV for viewers to watch shows they have missed on prime time TV shows from the previous few days. In 2016, meWATCH (then Toggle) began to offer made-for-digital productions under the brand Toggle Originals. Certain original series, such as ''

I Want to Be a Star ''I Want to Be a Star'' () is a Toggle original series drama which is shown on Toggle. The show depicts the life of a calefare and rising to fame as actors and actresses of Mediacorp. It stars Chew Chor Meng, Shane Pow, Kym Ng, Somaline Ang, Denn ...

'' may be telecasted on Mediacorp's television channels, typically in the late night programming slots. In 2019, meWATCH began offering additional content from

HBO Go HBO Go is a partly-inactive authenticated video on demand of the pay television service HBO. The service allowed subscribers to HBO via television providers to access its programming on-demand via the HBO website, mobile apps, and digital medi ...

for Singapore residents only. In the same year, Mediacorp and Wattpad inked partnership for developing scripted series and films for meWATCH and Mediacorp FTA channels, based on books made by Wattpad writers that are based in Singapore. In 30 May 2019, meWATCH began offering on-demand Korean movies from tvN Movies. On 30 January 2020, Toggle was renamed meWATCH. At the same time, Mediacorp made a content deal with HOOQ to stream the latter's original content. However, on 27 March 2020, HOOQ filed for liquidation, shut down on 30 April 2020, and eventually was acquired by

Coupang Coupang ( ko, 쿠팡) is a South Korean e-commerce company based in Seoul, South Korea, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea. I ...

in July 2020 in order to being used as the basis of its streaming service named Coupang Play.

References

External links

* {{VOD services Mediacorp Subscription video on demand services Streaming media systems 2013 establishments in Singapore