To the Edge of the Earth
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''To the Edge of the Earth'' is a limited edition
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
(EP) by American rock band
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
, released in the United States on March 25, 2008 by
Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), Tom Newman. It ...
. The two-disc set includes three different recordings of the band's track "
A Beautiful Lie ''A Beautiful Lie'' is the second studio album by American rock band Thirty Seconds to Mars, released on August 30, 2005 through Virgin Records. It was produced by Josh Abraham. ''A Beautiful Lie'' differs notably from the band's self-titled d ...
" and a DVD featuring two versions of the song's music video. The photography for the release was handled by Jacques Descloitres from
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the US federal government responsible for the civil List of government space agencies, space program ...
, who provided satellite images of the Arctic Circle. ''To the Edge of the Earth'' was conceived in support to the environmental campaign which Thirty Seconds to Mars began with the release of their single "A Beautiful Lie" (2007). It was enclosed as a
digipak Optical disc packaging is the packaging that accompanies CDs, DVDs, and other formats of optical discs. Most packaging is rigid or semi-rigid and designed to protect the media from scratches and other types of exposure damage. Jewel case ...
made of environmentally friendly material. Lead vocalist Jared Leto filmed a music video for the song in Greenland, which has been credited for raising public awareness of
global warming In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
and
green politics Green politics, or ecopolitics, is a political ideology that aims to foster an ecologically sustainable society often, but not always, rooted in environmentalism, nonviolence, social justice and grassroots democracy. Wall 2010. p. 12-13. It b ...
.


Background

Thirty Seconds to Mars released "
A Beautiful Lie ''A Beautiful Lie'' is the second studio album by American rock band Thirty Seconds to Mars, released on August 30, 2005 through Virgin Records. It was produced by Josh Abraham. ''A Beautiful Lie'' differs notably from the band's self-titled d ...
" as the fourth and final single from their second album of the same name in December 2007. Upon release, the band launched a website, called abeautifullie.org, to provide information about environmental issues and ways to participate in environmental activities. People could make donations through the site to support the
Natural Resources Defense Council The Natural Resources Defense Council (NRDC) is a United States-based 501(c)(3) non-profit international environmental advocacy group, with its headquarters in New York City and offices in Washington D.C., San Francisco, Los Angeles, Chicago, Bo ...
(NRDC). On January 30, 2008, an accompanying music video for the song premiered on Myspace. It was filmed 200 miles north of the Arctic Circle in Greenland and was directed by Jared Leto under the pseudonym of Angakok Panipaq, a character from the Inuit children's book ''Spirits in the Snowhouse: the Inuit Angakok''. The short film features an Earth conservation message with a global warming awareness theme and proceeds from its sales benefited the Natural Resources Defense Council. "A Beautiful Lie" preceded the
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
''To the Edge of the Earth'', released on March 25, 2008 by
Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), Tom Newman. It ...
as a limited edition two-disc set. It was conceived as a follow-up to band's environmental campaign. The extended play consists of two discs. The first, which is a compact disc, includes two different studio versions of "A Beautiful Lie", as well as an acoustic live rendition of the song, which was recorded at the
EMI Studios Abbey Road Studios (formerly EMI Recording Studios) is a recording studio at 3 Abbey Road, St John's Wood, City of Westminster, London, England. It was established in November 1931 by the Gramophone Company, a predecessor of British music ...
in Paris, France, by Guy Teixeira and Serge Veneruso. The second disc is a DVD, containing an extended and a short version of the music video accompanying the song. Bartholomew Cubbins, Leto's
Dr. Seuss Theodor Seuss Geisel (;"Seuss"
''


Production

Thirty Seconds to Mars began working on the project in early 2007. They found difficulties in recruiting a production company for the shooting of "A Beautiful Lie" since most operators passed on the project, who considered it to be risky and dangerous. After six months, Yamani Watkins and Edy Enriquez attached to produce, while
Elliott Lester was set to co-direct the short film. The crew spent a month in Ilulissat, Greenland, preparing pre-production; almost 200 different kinds of insurance were required to shoot the video. Determined to offset the impact of filming on the environment, Thirty Seconds to Mars worked with the Natural Resources Defense Council on strategies that minimized fuel consumption on the shoot, using renewable energy products. Jared Leto described the whole project as "one of the most painstaking and difficult creative challenge we have ever undertaken as a band. It has also been one of the most inspiring – a rare opportunity to reach into our imagination and push the limits of what's possible." The short film for "A Beautiful Lie" marked the first music video entirely shot on location 200 miles north of the Arctic Circle in Greenland. ''To the Edge of the Earth'' was printed on post-consumer waste paper using minimal
volatile organic compound Volatile organic compounds (VOCs) are organic compounds that have a high vapour pressure at room temperature. High vapor pressure correlates with a low boiling point, which relates to the number of the sample's molecules in the surrounding air, a ...
inks and included a package made of ecological friendly materials. The photography for the extended play was handled by Jacques Descloitres, a photographer working within the
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the US federal government responsible for the civil List of government space agencies, space program ...
's Goddard Space Flight Center, with additional works produced by the band's previous collaborator Sean Mosher-Smith of the Echo Designlab. Descloitres provided satellite images of different areas of the Arctic Circle based largely on observations from the
moderate-resolution imaging spectroradiometer The Moderate Resolution Imaging Spectroradiometer (MODIS) is a satellite-based sensor used for earth and climate measurements. There are two MODIS sensors in Earth orbit: one on board the Terra (EOS AM) satellite, launched by NASA in 19 ...
.


Reception

Karl Burkart from ''
Mother Nature Network Mother Nature Network (mnn.com) was a website with news and information related to sustainability, health, lifestyle, technology, money, food, home, and family. Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboar ...
'' deemed it as "one of the most eye-catching" works of art displayed at the 2009 opening of the Lofts at Cherokee Studios in Los Angeles. A writer from ''
Rock Sound ''Rock Sound'' is a British magazine that covers rock music. The magazine aims at being more " underground" and less commercial, while also giving coverage to better-known acts. It generally focuses on pop punk, post-hardcore, metalcore, punk, ...
'' commended the band's commitment in promoting environmental awareness through the medium of music. Kara DiCamillo from ''
TreeHugger ''TreeHugger'' is a sustainability website that reports on news, and other subjects like eco-friendly design, homes, and gardens. It was rated the top sustainability blog of 2007 by Nielsen Netratings, and was included in Time Magazine's 200 ...
'' felt that the band undertook a different path than the norm and stated, "they were compelled and inspired to make an environmental statement because global warming is currently affecting this beautiful landscape and the people who live there. They wanted to take their experience and inspire all of us as well. And we believe they have succeeded." Kristi Kates from the ''Northern Express'' stated that the short film for "A Beautiful Lie" continued the band's "burgeoning tradition of shooting videos in unusual locations", referring to their previous work on " From Yesterday" (2006). Laura Malesich from '' Green Daily'' noted that Thirty Seconds to Mars actively brought attention to environmental issues and tried to "encourage younger generations to participate in eco-activities and conservation." A writer of MTV noticed the band's attempt to "raise awareness" about global warming. Upon release, "A Beautiful Lie" was met with widespread critical acclaim, resulting in various accolades, including the
MTV Europe Music Award for Best Video The MTV Europe Music Award for Best Video is an award category presented at the MTV Europe Music Awards. The award was first presented in 1994 under the name Best Director, awarded to Whale's " Hobo Humpin' Slobo Babe". This is the only MTV EMA awa ...
.


Track listing


Credits and personnel

Credits adapted from ''To the Edge of the Earth'' album liner notes. * Thirty Seconds to Mars – performer; production on tracks 1–2 *
Josh Abraham Josh Abraham is an American record producer, songwriter, and music executive. He has worked with artists including P!nk, Thirty Seconds to Mars, Kelly Clarkson, Shakira, Weezer, Linkin Park, Velvet Revolver, Carly Rae Jepsen, Adam Lambert, A ...
 – production on tracks 1–2 * Bartholomew Cubbins – executive production * Jacques Descloitres – photography *
Brian Gardner Brian Knapp Gardner, also known as Brian "Big Bass" Gardner, is an American mastering engineer. He has worked on a number of recordings since the mid-1960s, including classic rock, funk, disco, alternative rock, R&B, hip hop, pop punk and dance- ...
 – mastering on track 1 * Jared Leto – songwriting *
Chris Lord-Alge Chris Lord-Alge is an American mix engineer. He is the brother of both Tom Lord-Alge and Jeff Lord-Alge, both of whom are also audio engineers. Chris and Tom are known for their abundant use of dynamic compression for molding mixes that play wel ...
 – mixing on track 2 *
Stephen Marcussen Stephen Marcussen is the founder and chief mastering engineer at Marcussen Mastering in Hollywood, California, United States. He has been mastering music since 1979. Biography Marcussen's introduction to music recording happened in 1976 when, at ...
 – mastering on track 2 * Sean Mosher-Smith – design * Guy Teixeira – recording and mixing on track 3 * Serge Veneruso – recording and mixing on track 3 * Ryan Williams – engineering on tracks 1–2; mixing on track 1


References


External links

* {{DEFAULTSORT:To the Edge of the Earth 2008 EPs 2008 video albums Thirty Seconds to Mars EPs Thirty Seconds to Mars video albums Virgin Records EPs Virgin Records video albums Climate change in music