The Wizarding World of Harry Potter (Universal Orlando Resort)
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The Wizarding World of Harry Potter is a themed area spanning two
theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
s—
Islands of Adventure Universal's Islands of Adventure (also known as Islands of Adventure or IOA), originally called Universal Studios Islands of Adventure, is a theme park located in Orlando, Florida. It opened on May 28, 1999, along with CityWalk, as part of an ...
and
Universal Studios Florida Universal Studios Florida (also known as Universal Studios or USF) is a theme park located in Orlando, Florida. Primarily themed to movies, television and other aspects of the entertainment industry, the park opened to the public on June 7, 1990 ...
—at the
Universal Orlando Resort Universal Orlando Resort, commonly known as Universal Orlando or simply Universal, formerly Universal Studios Escape, is an American theme park and entertainment resort complex based in Orlando, Florida. The resort is operated by Universal Pa ...
in Orlando, Florida. The area is themed to the '' Harry Potter'' media franchise, adapting elements from the
film series A film series or movie series (also referred to as a film franchise or movie franchise) is a collection of related films in succession that share the same fictional universe, or are marketed as a series. This article explains what film series are ...
and novels by
J. K. Rowling Joanne Rowling ( "rolling"; born 31 July 1965), also known by her pen name J. K. Rowling, is a British author and philanthropist. She wrote ''Harry Potter'', a seven-volume children's fantasy series published from 1997 to 2007. The ser ...
. The Wizarding World of Harry Potter was designed by
Universal Creative Universal Creative designs and creates themed attractions, rides, and resorts, for Universal Parks & Resorts. Its divisions include master planning, creative development, design, engineering, project management, and research and development. The ...
from an exclusive license with Warner Bros. Entertainment. The first phase was officially announced for Islands of Adventure on May 31, 2007, and after a two-and-a-half-year construction period, the area officially opened to the public on June 18, 2010. The area's flagship ride is Harry Potter and the Forbidden Journey, which exists within a re-creation of
Hogwarts School of Witchcraft and Wizardry Hogwarts School of Witchcraft and Wizardry () is a fictional Scottish boarding school of magic for students aged eleven to eighteen, and is the primary setting for the first six books in J. K. Rowling's ''Harry Potter'' series and serves as a m ...
. It takes riders on a journey through Harry Potter's wizarding world. The Wizarding World of Harry Potter also contains Flight of the Hippogriff, a family roller coaster, and formerly included
Dragon Challenge Dragon Challenge (known as Dueling Dragons from 1999 to 2010) was a pair of intertwined, inverted roller coasters in the Wizarding World of Harry Potter area of Universal Studios' Islands of Adventure in Orlando, Florida, United States. The ri ...
, a pair of inverted roller coasters, which was replaced in 2019 by a new roller coaster, Hagrid's Magical Creatures Motorbike Adventure. The area also features a re-creation of
Hogsmeade J. K. Rowling's ''Harry Potter'' universe contains numerous settings for the events in her fantasy novels. These locations are categorised as a dwelling, school, shopping district, or government-affiliated locale. Dwellings The Burrow The We ...
containing many gift shops and restaurants from the novels including Dervish and Banges, Honeydukes, Ollivanders, Zonko's Joke Shop (though it houses Honeydukes), the Three Broomsticks, and the Hog's Head. The second phase was initially announced on December 6, 2011, as a significant expansion of the existing Wizarding World of Harry Potter. On May 8, 2013, it was officially announced that a substantial portion of phase two would be constructed in the adjacent Universal Studios Florida theme park with a full scale working replica of the Hogwarts Express taking guests between the two lands. This phase's flagship ride is
Harry Potter and the Escape from Gringotts Harry Potter and the Escape from Gringotts is an indoor steel roller coaster designed by Universal Creative and built by Intamin at Universal Studios Florida, a theme park located within the Universal Orlando Resort. Similar to dark rides, the ro ...
, a 3D dark ride/simulator based on Gringotts Bank, the wizarding bank that appears in the book and film series. Its design is similar to Transformers: The Ride and the Amazing Adventures of Spider-Man rides but built on a roller coaster track. The remaining features are themed around London and Diagon Alley. Diagon Alley officially opened on July 8, 2014.


Background


Previous attempts

Rumors of a ''Harry Potter''-themed area at a Universal Studios park or a Disney park started to circulate in 2003. However, the rights to the ''Harry Potter'' franchise had been acquired by
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
, who denied all the rumors. In 2001, Time Warner used this license to construct and operate the Harry Potter Movie Magic Experience at Warner Bros. Movie World on the
Gold Coast Gold Coast may refer to: Places Africa * Gold Coast (region), in West Africa, which was made up of the following colonies, before being established as the independent nation of Ghana: ** Portuguese Gold Coast (Portuguese, 1482–1642) ** Dutch G ...
, Australia; it was a small indoor walkthrough featuring many re-creations of locations in the first two movies. After two years of operation, it was removed.
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
and Universal entered bidding negotiations with Warner Bros. and Rowling for the theme park rights to ''Harry Potter'' in the United States. In 2004, Rowling signed a letter-of-intent with Disney, with the company intending to develop a ''Harry Potter'' section in a corner of Fantasyland, within the
Magic Kingdom Magic Kingdom Park, previously known as Walt Disney World Magic Kingdom (1971–1994) and The Magic Kingdom (1994–2017), is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando, Florida. Owned and operated by The ...
park at
Walt Disney World The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...
. Ultimately, Disney pulled out of negotiations, citing that Rowling's creative influence and the terms established by Warner Bros. were too stringent.


Rumors and official announcement

In January 2007,
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reported a rumor from a "highly credible source" that the Lost Continent area within
Universal's Islands of Adventure Universal's Islands of Adventure (also known as Islands of Adventure or IOA), originally called Universal Studios Islands of Adventure, is a theme park located in Orlando, Florida. It opened on May 28, 1999, along with CityWalk, as part of an ...
park was to be re-themed "to the stories and characters of one of the most popular children's franchises". Other sources followed up in the next few days with unofficial confirmation the new area would involve ''Harry Potter'', and was being developed under the name "Project Strong Arm" in reference to the
KUKA KUKA is a German manufacturer of industrial robots and systems for factory automation. It has been predominantly owned by the Chinese company Midea Group since 2016. The KUKA Robotics Corporation has 25 subsidiaries, mostly sales and servi ...
robotic arm technology it would utilise. Nikki Finke reported her own confirmation of the ''Potter'' park plans in April, followed shortly by a story in ''
The Scotsman ''The Scotsman'' is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political paper in 1817, it began daily publication in 1855 and remained a broadsheet until August 2004. Its pare ...
''; both reports were widely relayed by other media sources. On May 31, 2007, Universal (in partnership with
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
) officially announced the addition recreating Hogwarts, the Forbidden Forest and
Hogsmeade J. K. Rowling's ''Harry Potter'' universe contains numerous settings for the events in her fantasy novels. These locations are categorised as a dwelling, school, shopping district, or government-affiliated locale. Dwellings The Burrow The We ...
, with a planned opening in 2009.


Phase 1: Islands of Adventure

Construction of the Wizarding World of Harry Potter began seven months after the official announcement, in January 2008. By July, the
Flying Unicorn Flight of the Hippogriff is a junior roller coaster at the Wizarding World of Harry Potter section of the many Universal theme parks. It is present at Islands of Adventure in Universal Orlando Resort, Universal Studios Japan, Universal Studios Ho ...
and Enchanted Oak Tavern were closed. The Flying Unicorn then began an almost two-year refurbishment which transformed it into the Flight of the Hippogriff. The Enchanted Oak Tavern was later demolished. A bridge was built to connect The Lost Continent with Jurassic Park allowing guests to avoid the construction zone that was to become the Wizarding World. Construction progressed with the Hogwarts Castle slowly taking shape. By September 2008, the Dueling Dragons entrance was moved to Jurassic Park to make room for construction of Hogsmeade. One month later, the old entrance was demolished. By September 2009, the top shell of Hogwarts Castle was completed. On September 15, an announcement was made detailing what was going to be included in the Wizarding World. In early 2010, Universal increased its marketing of the area, which included newspaper advertisements, billboards and television commercials. The Dueling Dragons were closed for some maintenance before being transformed into the
Dragon Challenge Dragon Challenge (known as Dueling Dragons from 1999 to 2010) was a pair of intertwined, inverted roller coasters in the Wizarding World of Harry Potter area of Universal Studios' Islands of Adventure in Orlando, Florida, United States. The ri ...
. Construction was completed by June 1, 2010, when the area began soft openings. A
soft opening A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely ...
weekend was held for the media and reserved guests, starting on May 28, 2010. The park had two opening ceremonies that took place on June 16 and on June 18, 2010. The Wizarding World of Harry Potter's grand opening ceremony took place on June 16 with book series author
J. K. Rowling Joanne Rowling ( "rolling"; born 31 July 1965), also known by her pen name J. K. Rowling, is a British author and philanthropist. She wrote ''Harry Potter'', a seven-volume children's fantasy series published from 1997 to 2007. The ser ...
and film series actors
Daniel Radcliffe Daniel Jacob Radcliffe (born 23 July 1989) is an English actor. He rose to fame at age twelve, when he began portraying Harry Potter in the film series of the same name; and has held various other film and theatre roles. Over his career, Rad ...
,
Rupert Grint Rupert Alexander Lloyd Grint (; born 24 August 1988) is an English actor. Grint rose to fame for his role as Ron Weasley in the ''Harry Potter'' film series, for which he was cast at age eleven, having previously acted only in school plays a ...
,
Emma Watson Emma Charlotte Duerre Watson (born 15 April 1990) is an English actress and activist. Known for her roles in both blockbusters and independent films, as well as for her women's rights work, she has received a selection of accolades, includi ...
, Michael Gambon,
Robbie Coltrane Anthony Robert McMillan (30 March 195014 October 2022), known professionally as Robbie Coltrane, was a Scottish actor and comedian. He gained worldwide recognition in the 2000s for playing Rubeus Hagrid in the ''Harry Potter'' film series. H ...
, Tom Felton, Matthew Lewis,
James and Oliver Phelps James Andrew Eric Phelps and Oliver Martyn John Phelps (born 25 February 1986) are English actors and identical twin brothers. They are known for playing Fred and George Weasley in the ''Harry Potter'' film series from 2001 to 2011 and hav ...
, and Bonnie Wright, as well as
Universal Orlando Resort Universal Orlando Resort, commonly known as Universal Orlando or simply Universal, formerly Universal Studios Escape, is an American theme park and entertainment resort complex based in Orlando, Florida. The resort is operated by Universal Pa ...
officials and representatives from the media. The ceremony, which was produced by Universal Orlando Events Production in conjunction with
Thinkwell Group Thinkwell Group is an experience design and production agency that was founded in 2001 with headquarters in Los Angeles, California. It specializes in the creation and master planning of theme parks, destination resorts, major branded and intelle ...
, concluded with a fireworks display and a performance by the
Orlando Philharmonic Orchestra The Orlando Philharmonic Orchestra is Central Florida's resident professional orchestra, appearing in more than 125 performances each season. Founded in 1993. At over $4 million, the Orlando Philharmonic has the largest endowment of any arts in ...
, conducted by original series' composer John Williams. On June 18, the second ceremony took place, which officially opened the Wizarding World of Harry Potter to the public.
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
's ''
Today Show ''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It w ...
'' and
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broadcast segments live from the park.


Phase 2: Universal Studios Florida

The opening of the Wizarding World of Harry Potter saw attendance at Islands of Adventure rise by as much as 36% in 2010. According to Jason Garcia of the ''
Orlando Sentinel The ''Orlando Sentinel'' is the primary newspaper of Orlando, Florida, and the Central Florida region. It was founded in 1876 and is currently owned by Tribune Publishing Company. The ''Orlando Sentinel'' is owned by parent company, '' Tribune P ...
'', this had resort executives pondering "when to expand Wizarding World and how to keep business balanced between Islands and
Universal Studios Florida Universal Studios Florida (also known as Universal Studios or USF) is a theme park located in Orlando, Florida. Primarily themed to movies, television and other aspects of the entertainment industry, the park opened to the public on June 7, 1990 ...
". In April 2011, Brady MacDonald of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' mentioned that rapid attendance growth led to speculation that the Wizarding World of Harry Potter would see a significant expansion, which would include Diagon Alley and a Gringotts-themed dark ride possibly replacing the Lost Continent themed area in Islands of Adventure. On December 6, 2011, Universal Parks & Resorts confirmed expansion plans but did not reveal specific details. The announcement was made just four days after Universal revealed plans to permanently close the Jaws attraction. Following its closure the following month, the ''Los Angeles Times'' stated that the site of the former Jaws ride in Universal Studios Florida would be used for the Wizarding World of Harry Potter expansion, despite what previous speculation suggested. These rides would be complemented by a replica of the Hogwarts Express to move guests between the two parks. Demolition of the Jaws ride and the Amity area began almost immediately after their closure. After the site was leveled, work began on land reclamation in the area's former lagoon, as well as construction of a series of buildings including a large
show building Show building is the name often given to various enclosed structures at theme parks that contain attractions such as rides and entertainment shows. The exteriors of such buildings may be themed on some or all sides, but their hidden "backstage" a ...
. Further details about the expansion of the Wizarding World of Harry Potter were announced on May 8, 2013. Officials confirmed that the expansion would be set predominantly in the adjacent Universal Studios Florida theme park, and would feature areas themed after Diagon Alley and London. The rumored Hogwarts Express connection between the two parks was also confirmed. Officials stated the expansion should open in 2014. On January 23, 2014, officials announced the name of the flagship roller coaster would be
Harry Potter and the Escape from Gringotts Harry Potter and the Escape from Gringotts is an indoor steel roller coaster designed by Universal Creative and built by Intamin at Universal Studios Florida, a theme park located within the Universal Orlando Resort. Similar to dark rides, the ro ...
. They also indicated that a two-park pass would be necessary to ride the Hogwarts Express, which was set to connect Universal Studios Florida with the existing Harry Potter area at Universal's Islands of Adventure. The official opening date of the Diagon Alley phase was announced at an exclusive and private press conference on June 17, 2014, for July 8, 2014. On June 18, 2014, the Diagon Alley red carpet premiere took place with Domhnall Gleeson, Bonnie Wright,
Evanna Lynch Evanna Patricia Lynch (born 16 August 1991) is an Irish actress and activist. She is best known for portraying Luna Lovegood in the ''Harry Potter'' film series. Born in County Louth, Ireland, Lynch made her film debut in ''Harry Potter and t ...
, Matthew Lewis,
James and Oliver Phelps James Andrew Eric Phelps and Oliver Martyn John Phelps (born 25 February 1986) are English actors and identical twin brothers. They are known for playing Fred and George Weasley in the ''Harry Potter'' film series from 2001 to 2011 and hav ...
, Tom Felton,
Robbie Coltrane Anthony Robert McMillan (30 March 195014 October 2022), known professionally as Robbie Coltrane, was a Scottish actor and comedian. He gained worldwide recognition in the 2000s for playing Rubeus Hagrid in the ''Harry Potter'' film series. H ...
, Warwick Davis and
Helena Bonham Carter Helena Bonham Carter (born 26 May 1966) is an English actress. Known for her roles in blockbusters and independent films, particularly period dramas, she has received various awards and nominations, including a British Academy Film Award a ...
attending. New photos of Diagon Alley were later released the same night and the official opening date was announced publicly by
Universal Orlando Universal Orlando Resort, commonly known as Universal Orlando or simply Universal, formerly Universal Studios Escape, is an American theme park and entertainment resort Building#Complex, complex based in Orlando, Florida. The resort is operate ...
's president, Bill Davis. King's Cross station opened on July 1, 2014, as well as the Hogwarts Express Hogsmeade Station at
Islands of Adventure Universal's Islands of Adventure (also known as Islands of Adventure or IOA), originally called Universal Studios Islands of Adventure, is a theme park located in Orlando, Florida. It opened on May 28, 1999, along with CityWalk, as part of an ...
and soft openings of Diagon Alley began on July 3, 2014. Diagon Alley officially opened on July 8, 2014.


Attractions

The Wizarding World of Harry Potter has four rides. Three rides opened in 2010 as part of phase one, while two additional rides opened in phase two in 2014.
Dragon Challenge Dragon Challenge (known as Dueling Dragons from 1999 to 2010) was a pair of intertwined, inverted roller coasters in the Wizarding World of Harry Potter area of Universal Studios' Islands of Adventure in Orlando, Florida, United States. The ri ...
, one of the rides from the first phase, was closed permanently in 2017.


Hogsmeade

Dragon Challenge was an
inverted roller coaster An inverted roller coaster is a roller coaster in which the train runs under the track with the seats directly attached to the wheel carriage. This latter attribute is what sets it apart from the older suspended coaster, which runs under the t ...
featuring two distinct tracks that overlapped and intertwined with each other. The coaster predated the Wizarding World of Harry Potter, having operated under the name Dueling Dragons since the park's 1999 opening. The tracks remained the same, but were renamed in homage to the first task of the Triwizard Tournament where Harry and the other contestants are each to duel with a dragon, depicted in chapter 20 of '' Harry Potter and the Goblet of Fire''. The two sides of the coaster were renamed "Hungarian Horntail" and "Chinese Fireball", after two of the dragon breeds which appear in the book. It was the only chasing inverted roller coaster in the world. The queue for this ride featured many Harry Potter relics, including the Goblet of Fire and the Triwizard Cup. In addition, the hike to the ride featured Ron Weasley's flying Ford Anglia from in the second film, as well as Hagrid's hut. Dragon Challenge closed on September 4, 2017 to make way for Hagrid's Magical Creatures Motorbike Adventure, which opened on June 13, 2019. '' Harry Potter and the Forbidden Journey'' is a dark ride inside the replica of Hogwarts Castle, simulating a tour of the castle and its surrounding grounds. Visitors initially walk through the castle, interacting with various characters and props from the ''Potter'' series, including a speech from Dumbledore, and directions from Harry, Hermione and Ron, before boarding a "magical bench" (controlled with a
KUKA KUKA is a German manufacturer of industrial robots and systems for factory automation. It has been predominantly owned by the Chinese company Midea Group since 2016. The KUKA Robotics Corporation has 25 subsidiaries, mostly sales and servi ...
robotic arm system). Throughout the ride, guests are taken around the outside of the castle, using a combination of simulated flight as well as encountering realistic animatronic versions of the
Whomping Willow This list of fictional plants describes invented plants that appear in works of fiction. In fiction *Audrey Jr.: a man-eating plant in the 1960 film ''The Little Shop of Horrors'' **Audrey II: a singing, fast-talking alien plant with a taste for ...
, a horde of
dementors Magical creatures are an aspect of the fictional Wizarding World contained in the ''Harry Potter'' series and connected media, all created by British author J. K. Rowling. Throughout the seven main books of the series, Harry and his friends e ...
, giant spiders, the Hungarian Horntail Dragon, and a
Quidditch Quidditch is a fictional sport invented by author J.K. Rowling for her fantasy book series ''Harry Potter''. It first appeared in the novel '' Harry Potter and the Philosopher's Stone'' (1997). It is a dangerous but popular sport played by wi ...
match. Flight of the Hippogriff is a steel roller coaster designed for families, located adjacent to Harry Potter and the Forbidden Journey. The ride opened in 2000 as the
Flying Unicorn Flight of the Hippogriff is a junior roller coaster at the Wizarding World of Harry Potter section of the many Universal theme parks. It is present at Islands of Adventure in Universal Orlando Resort, Universal Studios Japan, Universal Studios Ho ...
. Similar to the Dragon Challenge, this ride was re-themed prior to the opening of the Wizarding World. The roller coaster's back-story is that Hogwarts's Care of Magical Creatures professor, Hagrid, is teaching young wizards to fly on a
hippogriff The hippogriff, or sometimes spelled hippogryph ( el, Ἱππόγρυπας), is a legendary creature with the front half of an eagle and the hind half of a horse. It was invented by Ludovico Ariosto in his ''Orlando Furioso'', at the beginning o ...
(as Harry does in ''
Harry Potter and the Prisoner of Azkaban ''Harry Potter and the Prisoner of Azkaban'' is a fantasy novel written by British author J. K. Rowling and is the third in the '' Harry Potter'' series. The book follows Harry Potter, a young wizard, in his third year at Hogwarts School of ...
'') by using a wicker replica of the creature. A recreation of Hagrid's Hut is passed on the way for a lesson from Hagrid himself on how to properly approach a hippogriff.


Diagon Alley

Diagon Alley's flagship ride is ''
Harry Potter and the Escape from Gringotts Harry Potter and the Escape from Gringotts is an indoor steel roller coaster designed by Universal Creative and built by Intamin at Universal Studios Florida, a theme park located within the Universal Orlando Resort. Similar to dark rides, the ro ...
'', a 3-D motion-based steel roller coaster
dark ride A dark ride or ghost train is an indoor amusement ride on which passengers aboard guided vehicles travel through specially lit scenes that typically contain animation, sound, music and special effects. Appearing as early as the 19th century, su ...
based around Gringotts Bank, the wizarding bank in Diagon Alley. Riders enter the bank into the queue area where Blordak greets visitors and instructs them to continue past him to travel deep into the vaults of the bank to open an account. Unlike '' Harry Potter and the Forbidden Journey'', this ride is hosted by Bill Weasley, played by Domhnall Gleeson, reprising his role from ''
Harry Potter and the Deathly Hallows – Part 1 ''Harry Potter and the Deathly Hallows – Part 1'' is a 2010 fantasy film directed by David Yates from a screenplay by Steve Kloves. The film is the first of two cinematic parts based on the 2007 novel ''Harry Potter and the Deathly Hallow ...
'' and '' Part 2''. A completely functioning full-scale replica of the Hogwarts Express was created for the Diagon Alley expansion, connecting King's Cross Station at Universal Studios to the Hogsmeade station at Islands of Adventure, manufactured by
Doppelmayr Garaventa Group Doppelmayr/Garaventa Group is an international manufacturer of ropeways and people movers for ski areas, urban transport, amusement parks, and material handling systems. As of 2019, the group have produced over 15,000 installations in 96 countri ...
in the form of a
funicular A funicular (, , ) is a type of cable railway system that connects points along a railway track laid on a steep slope. The system is characterized by two counterbalanced carriages (also called cars or trains) permanently attached to opposite e ...
railway
people mover A people mover or automated people mover (APM) is a type of small scale automated guideway transit system. The term is generally used only to describe systems serving relatively small areas such as airports, downtown districts or theme parks. ...
. The Hogwarts Express King's Cross Station features a wall between Platforms 9 and 10, where guests can "walk through" to get to Platform , like in the first film.


Dining and shopping

Other than the main rides, the Wizarding World of Harry Potter is also home to gift shops and restaurants. Several of these are recreations of locations in the Harry Potter books while others have been created specifically for the park. A recreation of Hogsmeade is housed at Islands of Adventure while a recreation of Diagon Alley is housed at Universal Studios Florida. In the book series, Ollivanders wand shop is located in Diagon Alley, not
Hogsmeade J. K. Rowling's ''Harry Potter'' universe contains numerous settings for the events in her fantasy novels. These locations are categorised as a dwelling, school, shopping district, or government-affiliated locale. Dwellings The Burrow The We ...
; however, installations of the shop are present in both areas of the Wizarding World of Harry Potter. The Hogsmeade area recreated the shop as "Ollivanders", portraying it as a
branch A branch, sometimes called a ramus in botany, is a woody structural member connected to the central trunk of a tree (or sometimes a shrub). Large branches are known as boughs and small branches are known as twigs. The term ''twig'' usually ...
of the original where Harry purchases his
wand A wand is a thin, light-weight rod that is held with one hand, and is traditionally made of wood, but may also be made of other materials, such as metal or plastic. Long versions of wands are often styled in forms of staves or sceptres, which ...
in ''
Harry Potter and the Philosopher's Stone ''Harry Potter and the Philosopher's Stone'' is a 1997 fantasy novel written by British author J. K. Rowling. The first novel in the ''Harry Potter'' series and Rowling's debut novel, it follows Harry Potter (character), Harry Potter, a youn ...
'' (known in the United States as ''Harry Potter and the Sorcerer's Stone''). Unlike other shops at the Wizarding World of Harry Potter, visitors are admitted in groups of 20 to experience the premise of the ''Potter'' series, that "the wand chooses the wizard". Similar to the first film, the wand keeper and a selected guest test a variety of wands until the right one is found. Effects include flowers drying out or a thunderstorm erupting inside the shop. Shoppers can then purchase souvenir wands.


Hogsmeade

A recreation of the '' Hogwarts Express'' lies at the entry to Hogsmeade. The recreation features "billowing steam and an iconic whistle" and is accompanied by the conductor of the train. In the ''Harry Potter'' series the Hogwarts Express is the train used to transport students from London to Hogwarts. The "Owl Post" is a working post office (where postcards and letters will be delivered with an authentic Hogsmeade postmark) that also sells stationery, writing implements, stamps, and owl-related gifts. "The Three Broomsticks", based on the inn and pub from the ''Harry Potter'' series, offers a variety of food and beverage items from the Harry Potter universe, including Butterbeer, pumpkin juice, strawberry-peanut butter ice cream (as seen in ''
Harry Potter and the Prisoner of Azkaban ''Harry Potter and the Prisoner of Azkaban'' is a fantasy novel written by British author J. K. Rowling and is the third in the '' Harry Potter'' series. The book follows Harry Potter, a young wizard, in his third year at Hogwarts School of ...
''), and chocolate Cauldron Cakes, in addition to a menu composed of traditional British fare (
Shepherd's pie Shepherd's pie, cottage pie, or in its French version hachis Parmentier is a savoury dish of cooked minced meat topped with mashed potato and baked. The meat used may be either previously cooked or freshly minced. The usual meats are beef or la ...
, fish and chips, etc.). The pub features many hidden references to the book, namely house elves and ghosts that roam the rafters. Butterbeer, which can be purchased with a souvenir mug, is offered as a non-alcoholic beverage and comes in both regular and frozen forms, found at the beginning of Hogsmeade fresh off the tap from the butterbeer cart. Similarly, ''The Hog's Head'' is based on the pub from the ''Harry Potter'' series owned by
Aberforth Dumbledore The Order of the Phoenix is a secret organisation in the ''Harry Potter'' series of fiction books written by J. K. Rowling. Founded by Albus Dumbledore to fight Lord Voldemort and his followers, the Death Eaters, the Order lends its name to the ...
. ''Honeydukes'' is a sweet shop, based on Honeydukes Sweetshop in the ''Harry Potter'' series. The shop sells many items from the
Harry Potter universe The Wizarding World (previously known as J. K. Rowling's Wizarding World) is a fantasy media franchise and shared fictional universe centred on the ''Harry Potter'' novel series by J. K. Rowling. A series of films have been in production sin ...
including Chocolate Frogs, Acid Pops, exploding bonbons, Cauldron Cakes, treacle fudge, Fizzing Whizzbees, Pepper Imps, and Bertie Bott's Every Flavour Beans. Various Harry Potter merchandise items can be purchased from two different gift shops in Hogsmeade. Dervish and Banges is a store selling magical items, as well as Quidditch supplies, Hogwarts clothing, and other merchandise. The store is based on Dervish and Banges in the ''Harry Potter'' series. The second shop is Filch's Emporium of Confiscated Goods. It is a general gift shop (named for Hogwarts caretaker Argus Filch) offering Hogwarts souvenirs (such as clothing and stationery), replicas of props from the ''Harry Potter'' films, and other toys and souvenirs. The shop is at the exit to Harry Potter and the Forbidden Journey, and is where guests can obtain photos of their ride experience.


Diagon Alley

Live events at Diagon Alley include the
Knight Bus A knight is a person granted an honorary title of knighthood by a head of state (including the Pope) or representative for service to the monarch, the church or the country, especially in a military capacity. Knighthood finds origins in th ...
interactive show at the London waterfront; "The Fountain of Fair Fortune" and "The Tale of The Three Brothers," which are puppet shows enacting stories from '' The Tales of Beedle the Bard;'' and live performances from musical group Celestina Warbeck and the Banshees (mentioned briefly by Molly Weasley in ''
Harry Potter and the Chamber of Secrets ''Harry Potter and the Chamber of Secrets'' is a fantasy novel written by British author J. K. Rowling and the second novel in the ''Harry Potter'' series. The plot follows Harry's second year at Hogwarts School of Witchcraft and Wizardry, d ...
''). Gringotts Money Exchange is able to exchange American currency for Wizarding bank notes. Diagon Alley features The Leaky Cauldron restaurant, The Hopping Pot, and
Florean Fortescue's Ice Cream Parlour J. K. Rowling's Harry Potter universe, ''Harry Potter'' universe contains numerous settings for the events in her fantasy novels. These locations are categorised as a dwelling, school, List of leading shopping streets and districts by city, shop ...
, which specializes in Butterbeer-flavored ice cream. The Fountain of Fair Fortune is also a bar. Ollivander's Wand Shop sells interactive wands that activate features all around Diagon Alley,
Quality Quidditch Supplies J. K. Rowling's ''Harry Potter'' universe contains numerous settings for the events in her fantasy novels. These locations are categorised as a dwelling, school, shopping district, or government-affiliated locale. Dwellings The Burrow The Wea ...
, Weasleys' Wizard Wheezes joke shop, Magical Menagerie, Madam Malkin's Robes for All Occasions, Wiseacre's Wizarding Equipment. Borgin and Burkes is the only shop located in Knockturn Alley. The table below shows a list of all the attractions including rides, shops, shows and dining areas.


Reception

The Wizarding World of Harry Potter has been well received by Harry Potter fans. Matt Blum of ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...
'' stated "every detail is finely crafted to enhance the experience". An ''Orlando Sentinel'' article stated "muggles will love their Harry Potter adventure" but identifies the need for the park to offer Universal Express Passes due to large crowds. It also stated Harry Potter and the Forbidden Journey is a truly one-of-a-kind experience that cannot easily be described. Leigh Caldwell from Traveling Mamas noted that although the Wizarding World of Harry Potter is ideal for the whole family, it's not designed for anyone under 3 years old. She went on to consolidate others' comments about the area: "there is no doubt that fans of the Harry Potter books and movies are going to enjoy the heck out of a visit to the Wizarding World".
Boris Johnson Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as F ...
, Mayor of London, criticized the fact that the park was chosen to be in Orlando, rather than in London, stating that it was "utterly mad" to leave it to the Americans "to make money from a great British invention."


See also

* The Wizarding World of Harry Potter * The Wizarding World of Harry Potter (Universal Studios Japan) * The Wizarding World of Harry Potter (Universal Studios Hollywood) * Warner Bros. Studio Tour London, studio tour exhibiting original costumes, props and sets used in all eight films, including the Great Hall, and Diagon Alley, as well as the creation process employed in the filming.


References


External links

*
The Wizarding World of Harry Potter
at
Universal Orlando Resort Universal Orlando Resort, commonly known as Universal Orlando or simply Universal, formerly Universal Studios Escape, is an American theme park and entertainment resort complex based in Orlando, Florida. The resort is operated by Universal Pa ...
{{DEFAULTSORT:Wizarding World of Harry Potter, Islands of Adventure Amusement rides introduced in 2010 Amusement rides introduced in 2014 Harry Potter in amusement parks Islands of Adventure Licensed-properties at Universal Parks & Resorts Universal Parks & Resorts attractions by name Universal Studios Florida 2010 establishments in Florida