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''The Simpsons: Tapped Out'' is a freemium city-building mobile game for
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
and Android, based on the American animated series ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''. It allows users to create and maintain their own version of Springfield using familiar characters and buildings. The game is regularly updated with new content, often season and holiday themed, for example during holidays like
Thanksgiving Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden ...
, and ''Treehouse of Horror'' episodes-related content for Halloween. The game is available in several languages such as
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
, French, Turkish,
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
,
German German(s) may refer to: * Germany (of or related to) ** Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...
,
Simplified Chinese Simplification, Simplify, or Simplified may refer to: Mathematics Simplification is the process of replacing a mathematical expression by an equivalent one, that is simpler (usually shorter), for example * Simplification of algebraic expressions, ...
, Peninsular Spanish and both
European Portuguese European Portuguese ( pt, português europeu, ), also known as Portuguese of Portugal (Portuguese: português de Portugal), Iberian Portuguese (Portuguese: português ibérico), and Peninsular Portuguese (Portuguese: português peninsular), refer ...
and
Brazilian Portuguese Brazilian Portuguese (' ), also Portuguese of Brazil (', ) or South American Portuguese (') is the set of varieties of the Portuguese language native to Brazil and the most influential form of Portuguese worldwide. It is spoken by almost all of ...
. The game was developed and published by
EA Mobile EA Mobile Inc. is an American video game development studio of the publisher Electronic Arts (EA) for mobile platforms. The studio's primary business is producing games for mobile phones. It has also produced other entertainment-related softwa ...
and launched in Europe on February 29, 2012 and in North America on March 1, 2012 for iOS and February 6, 2013 for Android. The game was released for
Kindle Fire The Amazon Fire, formerly called the Kindle Fire, is a line of tablet computers developed by Amazon. Built with Quanta Computer, the Kindle Fire was first released in November 2011, featuring a color 7-inch multi-touch display with IPS tech ...
devices in several markets on June 24, 2013. According to its own estimates, EA generated over $130 million in revenue since the game's release, . , the game has received 80million downloads and grossed .


Story

Too busy playing an elf-related game on his myPad (parody of iPad) at work, Homer Simpson neglects his workstation and accidentally causes a meltdown at the nuclear power plant, leading to a complete destruction of Springfield. Left stranded, he is solely responsible for rebuilding Springfield and bringing back its town members. Homer is desperate to find other characters so that he can get them to rebuild and he can get back to his elf game. With the help of
Lisa Lisa or LISA may refer to: People People with the mononym * Lisa Lisa (born 1967), American actress and lead singer of the Cult Jam * Lisa (Japanese musician, born 1974), stylized "LISA", Japanese singer and producer * Lisa Komine (born 1978), J ...
, Homer rebuilds Springfield and brings back key sought-out characters.


Gameplay

The game may be considered a
city-building game A city-building game, or town-building game, is a genre of simulation video game where players act as the overall planner and leader of a city or town, looking down on it from above, and being responsible for its growth and management strategy. ...
. It offers a variety of buildings (houses, shops, public buildings from the animation series) that the player buys with "Money ($)"
in-game currency A virtual economy (or sometimes synthetic economy) is an emergent economy existing in a virtual world, usually exchanging virtual goods in the context of an online game, particularly in massively multiplayer online games (MMOs). People enter ...
. Premium items are bought with donuts which can also be purchased with real-world cash. This references Homer Simpson's passion for donuts within the series. The player uses building and character quest-lines to make in-game progress. By completing quests and levels, the player collects more characters and buildings unlocking further quests and levels. Each building regularly generates in-game money to collect, under names such as "Income tax" from houses and the "Collection plate" from the
First Church of Springfield Religion is one of many recurring themes on the American animated television series ''The Simpsons''. Much of the series' religious humor satirizes aspects of Christianity and religion in general. However, some episodes, such as " Bart Sells His S ...
. Players can place rivers, roads, pavement and decorations on the land. In 2013, developers added the "Krustyland" transporter, to get players from Springfield to the infamous Krustyland, where they can expand and build like the main Springfield game. The game is supported by EA's
Origin Origin(s) or The Origin may refer to: Arts, entertainment, and media Comics and manga * ''Origin'' (comics), a Wolverine comic book mini-series published by Marvel Comics in 2002 * ''The Origin'' (Buffy comic), a 1999 ''Buffy the Vampire Sl ...
, which acts as a social bridge to where players log into their Origin accounts and visit friends' towns to collect cash once every 24 hours; and occasionally other tasks during an event. Since the May 18, 2016 update, the maximum number of levels is counted to 939, because this is the Simpsons' area code in Springfield. Frequent content updates have been released for the game, with new game content or time-limited events related to episode promotions or holidays. Major events include a temporary currency, which can be used to buy – or win – limited edition prizes. For some events every user's winnings contributed to a community fund, which includes prizes for certain levels of the event currency.


Characters and cast

*
Dan Castellaneta Daniel Louis Castellaneta (; born October 29, 1957) is an American actor, comedian, and writer. He is best known for voicing Homer Simpson on the animated series ''The Simpsons'' (as well as other characters on the show such as Abraham "Grampa" ...
– Homer Simpson, Abraham Simpson, Joe Quimby, Groundskeeper Willie, Krusty the Clown, various characters *
Julie Kavner Julie Deborah Kavner (born September 7, 1950) is an American actress. Best known for her voice role as Marge Simpson on the animated television series ''The Simpsons'', Kavner first attracted notice for her role as Brenda Morgenstern, the younge ...
– Marge Simpson, Patty Bouvier, Selma Bouvier & Jacqueline Bouvier *
Nancy Cartwright Nancy Cartwright (born October 25, 1957) is an American actress. She is the long-time voice of Bart Simpson on the animated television series ''The Simpsons'', for which she has received a Primetime Emmy Award for Outstanding Voice-Over Perform ...
– Bart Simpson, Maggie Simpson, Nelson Muntz, Ralph Wiggum, various characters *
Yeardley Smith Martha Maria Yeardley Smith ( ; born July 3, 1964) is an American actress, artist and writer. She currently stars as the voice of Lisa Simpson on the long-running animated television series ''The Simpsons''. Smith became an actress in 1982 aft ...
– Lisa Simpson *
Hank Azaria Henry Albert Azaria ( ; born April 25, 1964) is an American actor, comedian, and writer. He is known for voicing many characters in the animated sitcom ''The Simpsons'' (1989–present), most notably Moe Szyslak, Chief Wiggum, Comic Book Guy, ...
– Moe Szyslak, Chief Wiggum, Apu Nahasapeemapetilon, Professor Frink, Cletus Spuckler, various characters *
Harry Shearer Harry Julius Shearer (born December 23, 1943) is an American actor, comedian, writer, musician, radio host, director and producer. Born in Los Angeles, California, Shearer began his career as a child actor. From 1969 to 1976, Shearer was a member ...
– Mr. Burns, Waylon Smithers, Kent Brockman, Ned Flanders, various characters *
Matt Groening Matthew Abram Groening ( ; born February 15, 1954) is an American cartoonist, writer, producer, and animator. He is the creator of the comic strip ''Life in Hell'' (1977–2012) and the television series ''The Simpsons'' (1989–present), ''Fut ...
– Himself


Development

According to game runner and longtime ''Simpsons'' writer J. Stewart Burns, the game originally started as a "labor of love" and he didn't expect much to happen after the game's release. Although they do not get credited, there are about ten writers who currently work on the game, including ''Simpsons'' writers Burns,
Matt Selman Matt Selman (born }) is an American writer and producer. Early life Selman is a native of Watertown, Massachusetts. He graduated from Beaver Country Day School in 1989 and the University of Pennsylvania in 1993. Career After considering a car ...
, Brian Kelley,
Jeff Westbrook Jeff Westbrook is a TV writer best known for his work on ''The Simpsons'' and ''Futurama'', for which he is a three-time winner of the WGA Award. Education and pre-TV Prior to becoming a TV writer, Westbrook was a successful algorithms researc ...
, Jon Kern, Carolyn Omine and Diana Wright.


In-game problems

Shortly after the iOS launch, the game was pulled from the iOS App Store due to EA's servers being unable to cope with the demand and a plethora of serious glitches reported by users. After a month had passed, EA set up a forum whereby users could report bug issues, but failed to offer solutions to issues or temporary updates. Some users who had made in-app purchases discovered that their purchases had vanished. After contacting EA, users were able to collect refunds directly from Apple. Several months later on August 16, 2012, the app returned to the App Store.


Reception

The game has a score of 69 out of 100 on
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, indicating "Mixed or average reviews". Daniel Bischoff from ''
GameRevolution ''GameRevolution'' (formerly ''Game-Revolution'') is a gaming website created in 1996. Based in Berkeley, California, the site includes reviews, previews, a gaming download area, cheats, and a merchandise store, as well as webcomics, screenshot ...
'' summarized their review by saying, "''The Simpsons'' has everything you need for an excellent free-to-play game, including universal appeal, a wealth of material, and excellent little sound bytes like "D'oh" and Krusty's iconic laugh. It's just a shame that Electronics Arts has to choke the life out of that wonder with their oppressive Origin service". Max Eddy from ''
PCMag ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and have continued to the present ...
'' described the game as " alkinga delicate line between miserable money-maker and actual entertainment. So far it's done a good job being fun, but it's a balance that's easily upset".


Criticism

Due to criticism of the larger trend of freemium games' revenue structure, the game was satirized in the '' South Park'' episode "
Freemium Isn't Free "Freemium Isn't Free" is the sixth episode in the eighteenth season of the American animated television series ''South Park''. The 253rd episode overall, it was written and directed by series co-creator and co-star Trey Parker. The episode premier ...
" as exploitative and lacking in gameplay. The game itself earlier lampooned this point during an in-game conversation between two characters. In ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'' season 25 episode " Labor Pains", Homer opens the game on his phone and is automatically charged $300.


Accolades

The game won the People's Voice Award for "Strategy/Simulation" at the
2018 Webby Awards The 23rd annual Webby Awards were held at Cipriani Wall Street in New York City on May 14, 2018, which was hosted by comedian and writer Amber Ruffin. The Webby Awards have been dubbed the "internet's highest honor" and, in 2018, received over 13,00 ...
.


See also

* List of ''The Simpsons'' video games *'' Family Guy: The Quest for Stuff'' *'' Futurama: Worlds of Tomorrow''


References


External links


''The Simpsons: Tapped Out''
at
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...
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